Maserati
Maserati Technographics
Maserati Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Maserati and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Maserati employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Maserati has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2013, Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Magnolia CMS for Content Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Maserati is running and its propensity to invest more and deepen its relationship with SAP , Google , Magnolia International or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Maserati revenues, which have grown to $2.14 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Maserati intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Maserati Tech Stack and Enterprise Applications
Maserati ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Maserati implemented SAP ERP ECC 6.0 as an ERP Financial system. The engagement comprised a study and implementation integrating SAP ERP ECC 6.0 with the existing BaaN IV management environment and the SAP landscape used by Fiat Auto to cover Maserati 27s finance processes and targeted portions of purchasing and logistics.
Configuration work concentrated on SAP FI, CO and CO-PA capability sets, aligning general ledger, accounts payable and receivable, cost controlling, and profitability analysis workflows with Maserati financial requirements. The implementation of SAP ERP ECC 6.0 included month end closing routines, cost calculation, variance analysis, and measurement of MOD efficiency, executed within FI-CO-PA and reconciled against BaaN IV records where required.
Integration established transactional and master data synchronization between BaaN IV and SAP ERP ECC 6.0 to ensure consistent financial postings and to support parts of purchasing and logistics workflows shared between Maserati and Fiat Auto systems. Operational coverage targeted Maserati SpA 27s finance organization and the Industrial Controller function, with cross-system reconciliation points maintained to support dual-system operations during the program.
Governance followed a study phase and staged implementation with controller-led operational handover, providing direct support to the Industrial Controller to execute end-of-month closures and sustain ongoing cost and variance analysis on both BaaN IV and SAP FI-CO-PA systems. The engagement emphasizes SAP ERP ECC 6.0 ERP Financial alignment with purchasing and logistics touch points while preserving integrated financial controls.
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Expense Management | ERP |
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2015 | 2015 |
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Maserati Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Maserati implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The implementation is observable in Maserati's public website source, showing the Google Workspace footprint is integrated with the company digital estate.
Google Workspace (Formerly Google G-Suite) is deployed to provide core Collaboration capabilities, including Gmail, Google Drive, Google Docs, Calendar, and the Admin console for identity and access management. Configuration focuses on enterprise domain provisioning, organizational unit policies, and centralized administration to control user provisioning and security settings.
The presence of Google Workspace in the site source indicates integration points between the collaboration platform and Maserati's external content workflows, such as shared document publication and corporate email routing tied to the maserati.com domain. This positions Google Workspace to support marketing, communications, and product collaboration workflows across the company.
Governance is delivered through Google Workspace administrative controls and organizational unit segmentation to manage access, compliance controls, and document lifecycle across teams. Maserati Google Workspace (Formerly Google G-Suite) Collaboration supports cross functional collaboration across corporate teams and is embedded in the company's digital channels.
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Maserati Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnolia International | Legacy | Magnolia CMS | Content Management | Content Management | n/a | 2016 | 2016 |
In 2016, Maserati implemented Magnolia CMS on its website, adopting Magnolia CMS as the core Content Management platform for its public digital properties. The rollout centralized web content delivery and editorial operations for Maserati's consumer-facing site.
The implementation leverages Content Management capabilities such as WYSIWYG content authoring, template-driven page composition, multi-language support, and a digital asset management layer to manage rich media. Magnolia CMS was configured to support channel-neutral content models and headless API delivery patterns, enabling content reuse across pages and potential downstream channels.
Operational ownership is aligned with marketing and web operations teams, with governance enforced through role-based editorial workflows, content staging and approval pipelines, and scheduled publishing to production. The architecture emphasizes a centralized CMS instance with separate staging environments for editorial quality assurance, integrating Content Management into Maserati's site operations and brand governance.
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Maserati CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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Maserati ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Maserati TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Maserati PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Maserati IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Maserati
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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HR Business Partner | Manager | HR | |
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Human Resources Director | Director | HR | |
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Senior HR Manager - Business Partner | Manager | HR | |
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Apps Being Evaluated by Maserati Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Maserati IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Maserati digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Maserati Technographics
Maserati is a Automotive organization based in Italy,
with around 3000 employees and annual revenues of $2.14 billion.
Maserati operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Google Workspace (Formerly Google G-Suite) and Magnolia CMS,
covering areas like ERP Financial, Collaboration and Content Management.
Maserati has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Google and Magnolia International.
Maserati recently adopted applications including
Teads Platform in 2023, OneTrust Cookie Consent in 2021 and Adobe Experience Manager in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Maserati’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Maserati’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Maserati technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.