MasterFoods
4 Corella Cl,
Berkeley Vale, 2261, NSW,
Australia
Berkeley Vale, 2261, NSW,
Australia
61 18 0081-6016
Consumer Packaged Goods
MasterFoods Technographics
MasterFoods Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MasterFoods and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 MasterFoods employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MasterFoods has purchased the following applications: Gaviti for AR Automation in 2018, Sitecore CMS for Web Content Management in 2020, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MasterFoods is running and its propensity to invest more and deepen its relationship with Gaviti , SAP , Softex or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MasterFoods revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MasterFoods intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MasterFoods Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gaviti | Legacy | Gaviti | AR Automation | ERP Financial Management | n/a | 2018 | 2019 |
In 2018 MasterFoods implemented Gaviti to address invoicing and collections complexity, using the Gaviti application within the AR Automation category to centralize contact and invoice workflows. The decision followed a period in which sales and accounting teams were generating approximately 32 manual reports per month for eight sales agents, a workflow that produced almost 15 hours a week of reporting work while servicing 1,200 clients and handling 250 to 500 client interactions per day.
The implementation focused on consolidating stakeholder contact data and automating invoice delivery and notification routing so that order placers, delivery recipients, and billing contacts all receive appropriate invoice communications. Gaviti was configured to hold a single source of contact truth, orchestrate invoice notifications to multiple recipients per shipment, and expose a synced dashboard for real time visibility into invoice status, collections follow ups, and aging across accounts receivable.
Deployment was executed via a rapid data onboarding effort, where MasterFoods supplied client and invoice data and the Gaviti application began operating immediately against those records. Operational coverage spans accounts receivable, sales agents, and finance leadership, with the tool removing the need for frequent manual pulls by sales staff and enabling management to access pushed status updates rather than relying on agent reporting.
Governance and process changes included shifting from salesperson generated manual reports to automated, system driven dashboards and notifications, and formalizing notification workflows so the correct recipient is alerted when a shipment is fulfilled and an invoice is issued. Reported outcomes include cutting out 15 hours of invoice reporting each month, a decrease in days sales outstanding by 8 percent, and a 90 plus receivables bucket under 1.5 percent for the measured period, supporting reduced manual effort and more time for sales prospecting.
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ERP Financial | ERP Financial Management |
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2010 | 2010 |
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ERP Financial | ERP Financial Management |
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2023 | 2023 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, MasterFoods implemented Sitecore CMS on its public website in Australia. The implementation established Sitecore CMS as the primary Web Content Management platform for corporate and consumer facing content, supporting product pages, recipes, and marketing assets.
Configuration focused on core Web Content Management capabilities including content authoring and templating, digital asset management, publishing workflows, multisite management, and content versioning. Sitecore CMS was configured to support component based page composition and personalization at the content delivery layer to enable segmented marketing and consistent brand presentation.
Operational scope included the marketing and digital teams responsible for content creation, editorial planning, and brand governance on the MasterFoods website. Governance and process controls centered on editorial workflows, role based access control, and content lifecycle processes to manage approvals and publishing cadence across the site.
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021 MasterFoods deployed OneTrust Cookie Consent as part of its Governance, Risk and Compliance tooling to manage website cookie consent on its corporate web properties. The OneTrust Cookie Consent implementation is explicitly focused on web-facing consent capture and preference management for the MasterFoods website in Australia.
The deployment was configured to present a consent banner and a user preference center, and it leverages automated cookie discovery and categorization capabilities typical of cookie consent platforms. OneTrust Cookie Consent was set up to persist consent decisions and to present category-level choices for marketing, analytics, and necessary cookies, aligning with privacy governance and cookie categorization workflows.
On the technical side the solution is embedded in the site’s client-side tag footprint and operates as a front-end consent management layer, controlling script activation based on captured preferences. Operational coverage centers on the public website and supports digital marketing and analytics compliance workflows while providing an administrative console for policy configuration and consent record retention.
Governance responsibilities were oriented to privacy and digital teams who maintain the OneTrust Cookie Consent configuration and consent logs, and processes were adapted to include consent record review and periodic cookie scans. The OneTrust Cookie Consent implementation establishes a consistent mechanism for capturing and managing user consent across the MasterFoods web presence within the Governance, Risk and Compliance category.
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at MasterFoods
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by MasterFoods Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD MasterFoods Technographics
MasterFoods is a Consumer Packaged Goods organization based in Australia,
with around 1000 employees and annual revenues of $250.0 million.
MasterFoods operates a diverse technology stack with applications such as
Gaviti, Sitecore CMS and OneTrust Cookie Consent,
covering areas like AR Automation, Web Content Management and Governance, Risk and Compliance.
MasterFoods has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Gaviti, Sitecore and OneTrust.
MasterFoods recently adopted applications including
Market Control Online in 2023, OneTrust Cookie Consent in 2021 and OneTrust CookiePro in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MasterFoods’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MasterFoods’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MasterFoods technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.