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Max Mara Fashion Group
Location
Via Giulia Maramotti Fontanesi, 4,
Reggio Emilia, 42124,
Italy
Website
https://www.maxmarafashiongroup.com/
Phone
39 0522 3991
Artw industry
Retail
Employee
Revenue

Max Mara Fashion Group Technographics

Max Mara Fashion Group Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Max Mara Fashion Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5500 Max Mara Fashion Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Max Mara Fashion Group has purchased the following applications: IBM Process Mining for Process Mining in 2022, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Wix.com for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Max Mara Fashion Group is running and its propensity to invest more and deepen its relationship with IBM , Google , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Max Mara Fashion Group revenues, which have grown to $1.41 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Max Mara Fashion Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Max Mara Fashion Group Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IBM Legacy IBM Process Mining Process Mining Analytics and BI n/a 2022 2022
In 2022, Max Mara Fashion Group deployed IBM Process Mining to optimize Order to Cash and post sales service processes across its global retail and ecommerce operations. The Italy led initiative established a central Competence Center to govern the deployment and standardize process analysis, completing an eight month implementation phase with a global footprint of coverage. IBM Process Mining was configured to deliver core Process Mining capabilities, including process discovery, variant analysis, conformance checking, visual process flow mapping, and root cause investigation alongside role based dashboards and KPI instrumentation. The implementation focused on Order to Cash workflows and post sales service workflows, enabling analysts to surface bottlenecks, quantify rework and prioritize remediation points through repeatable process models and automated event log ingestion. Governance was centralized in the Competence Center which orchestrated model tuning, change control for process definitions, and rollout sequencing across retail and ecommerce business functions. The Competence Center drove operationalization of insights into service and operations teams, and Max Mara reported reductions in service resolution times by up to 90 percent and a reduction in average cost per resolution of about 46 percent following the eight month implementation.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2016 2016
Collaboration Collaboration 2022 2022
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Wix.com Legacy Wix.com Web Content Management Content Management n/a 2020 2020
Web Content Management Content Management 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marketing Automation CRM 2023 2023
Marketing Automation CRM 2025 2025
Sales Automation, CRM, Sales Engagement CRM 2024 2024
Tag Management CRM 2020 2020
Tag Management CRM 2020 2020
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Performance Management ITSM 2020 2020
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2023 2023
Application Hosting and Computing Services IaaS 2024 2024
Application Hosting and Computing Services IaaS 2024 2025
Content Delivery Network IaaS 2022 2022
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Endpoint Detection and Response (EDR) CyberSecurity 2024 2024
IT Decision Makers and Key Stakeholders at Max Mara Fashion Group
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Max Mara Fashion Group Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Max Mara Fashion Group Technographics

Max Mara Fashion Group is a Retail organization based in Italy, with around 5500 employees and annual revenues of $1.41 billion.

Max Mara Fashion Group operates a diverse technology stack with applications such as IBM Process Mining, Google Workspace (Formerly Google G-Suite) and Wix.com, covering areas like Process Mining, Collaboration and Web Content Management.

Max Mara Fashion Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as IBM, Google and Wix.com.

Max Mara Fashion Group recently adopted applications including Oracle Marketing Cloud (Eloqua) in 2025, Salesforce Sales Cloud in 2024 and Wix Hosting in 2024, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Max Mara Fashion Group’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Max Mara Fashion Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Max Mara Fashion Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.