McDonald's Denmark
Falcons All 20,
Frederiksberg, 2000,
Denmark
Frederiksberg, 2000,
Denmark
45 3326 6000
Leisure and Hospitality
McDonald's Denmark Technographics
McDonald's Denmark Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by McDonald's Denmark and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8000 McDonald's Denmark employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that McDonald's Denmark has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2012, Adobe Connect for Audio Video and Web Conferencing in 2017, Adobe Experience Manager for Digital Asset Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems McDonald's Denmark is running and its propensity to invest more and deepen its relationship with Oracle , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing McDonald's Denmark revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for McDonald's Denmark intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
x
McDonald's Denmark Tech Stack and Enterprise Applications
McDonald's Denmark ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, McDonald's Denmark implemented Oracle E-Business Suite as its ERP Financial platform to centralize corporate accounting and expense management across Denmark. Oracle E-Business Suite was adopted to support finance and accounting business functions and to standardize expense reporting workflows.
The implementation included core financial modules such as General Ledger, Accounts Payable, Accounts Receivable, Cash Management and Fixed Assets, with explicit configuration of the Oracle iExpense module to process expense reports for house directors. Module configuration emphasized chart of accounts standardization and accounting period control, and Oracle E-Business Suite was configured to handle transaction processing and ledger consolidation for Denmark operations.
Operational scope covered the finance department and restaurant finance teams within Denmark, with the system used to manage corporate accounting, vendor payments and employee expense approvals. The deployment architecture followed a centralized application instance model serving national operations, and role based access controls were applied to finance, accounting and expense approvers.
Governance changes accompanying the rollout focused on formalizing expense approval workflows and segregation of duties for house director expense submissions, and on document retention standards to support auditability. Training and process documentation were implemented for finance and approver roles to enforce standardized submission and approval practices.
|
|
|
|
|
Expense Management | ERP |
|
2012 | 2012 |
|
McDonald's Denmark Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, McDonald's Denmark implemented Adobe Connect for Audio Video and Web Conferencing on its website. Adobe Connect was embedded to provide browser-based meeting rooms, webinar hosting, persistent virtual spaces, screen sharing and session recording capabilities for web-accessible conferencing.
The deployment was scoped to McDonald's Denmark and the solution supports corporate communications, employee training and franchise engagement workflows within the country. Configuration emphasized web embedding and content management for recorded session playback, while governance centered on centralized scheduling and role-based access controls typical of Audio Video and Web Conferencing implementations.
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2018 | 2018 |
|
McDonald's Denmark Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Manager | Digital Asset Management | Content Management | n/a | 2017 | 2017 |
In 2017, McDonald's Denmark implemented Adobe Experience Manager as its Digital Asset Management solution. The implementation is used on the McDonald's Denmark website to centralize web facing creative assets and marketing content for the national operation, supporting local marketing and web content teams.
Adobe Experience Manager was configured to provide a centralized asset repository, metadata and taxonomy controls, automated rendition generation, and versioning for images and video, aligning with common Digital Asset Management workflows. The configuration included content fragment and media library patterns, asset tagging and search optimization to support campaign delivery and site publishing.
The AEM implementation is integrated into the website publishing and content delivery workflows, providing role based access controls and approval workflows for creative operations and marketing. Governance concentrated on metadata standards and content lifecycle management to ensure consistent asset reuse and publishing across the McDonald's Denmark website.
|
McDonald's Denmark CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2009 | 2009 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2018 | 2018 |
|
|
|
|
|
Marketing Automation | CRM |
|
2018 | 2018 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2015 | 2015 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
McDonald's Denmark ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2015 | 2015 |
|
McDonald's Denmark TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
|
McDonald's Denmark PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2015 | 2015 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
McDonald's Denmark IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
IT Decision Makers and Key Stakeholders at McDonald's Denmark
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by McDonald's Denmark Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from McDonald's Denmark IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the McDonald's Denmark digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD McDonald's Denmark Technographics
McDonald's Denmark is a Leisure and Hospitality organization based in Denmark,
with around 8000 employees and annual revenues of $1.50 billion.
McDonald's Denmark operates a diverse technology stack with applications such as
Oracle E-Business Suite, Adobe Connect and Adobe Experience Manager,
covering areas like ERP Financial, Audio Video and Web Conferencing and Digital Asset Management.
McDonald's Denmark has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Adobe Systems.
McDonald's Denmark recently adopted applications including
Salesforce Sales Cloud in 2021, OneTrust Cookie Consent in 2021 and Pathwire MailJet in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of McDonald's Denmark’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates McDonald's Denmark’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete McDonald's Denmark technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.