London, WC1X 8RX,
United Kingdom
MediaCom Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by MediaCom and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8500 MediaCom employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
MediaCom has purchased the following applications: Amber for Employee Experience in 2020, GWI Platform for Analytics and BI in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MediaCom is running and its propensity to invest more and deepen its relationship with inFeedo , Phoenix51 , GWI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MediaCom revenues, which have grown to $2.03 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MediaCom intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| inFeedo | Legacy | Amber | Employee Experience | HCM | n/a | 2020 | 2020 |
In 2020, MediaCom deployed Amber as an Employee Experience Chatbot to support HR and employee engagement workflows across its people organization. The implementation was positioned by Sonia and Mark, CHRO and CEO APAC, as an AI-driven engagement layer to handle routine employee queries and surface guided HR processes.
Amber was configured with conversational natural language understanding, a curated HR knowledge base, and automated case triage to route complex issues to human agents. Functional configuration emphasized onboarding assistance, policy and benefits queries, and conversational guidance for common people operations tasks, aligning Amber with the Employee Experience Chatbot category and HR service delivery functions.
Operational design included API-ready endpoints and webhook orchestration to integrate conversational workflows with downstream HR processes and ticket routing, while maintaining a front-end chat interface for employees. Governance responsibilities were kept within HR for content curation and escalation rules, with ongoing model tuning and taxonomy updates to keep the Amber knowledge base current.
Deployment governance framed Amber as a managed HR automation capability, with defined escalation paths to HR agents and periodic review cycles for conversational accuracy and compliance. MediaCom Amber Employee Experience Chatbot therefore served as an embedded HR conversational layer, instrumented to reduce manual handling of routine inquiries and centralize employee self-service efforts.
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Talent Assessment | HCM |
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2019 | 2019 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GWI | Legacy | GWI Platform | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, MediaCom South Africa deployed the GWI Platform for audience profiling and media planning across digital and traditional channels in the South African market. The GWI Platform is used as an Analytics and BI resource to produce audience insight for planning and new business teams. MediaCom adopted the GWI Platform audience and profiling features to create segmented audience definitions and inform media strategies, aiming to improve targeting and win new business.
Configuration emphasized audience segmentation, demographic and attitudinal profiling within the GWI Platform audience/profiling features, with outputs mapped into media plans and client proposals. Operational coverage was focused on MediaCom South Africa planning, targeting, and new business functions, and module usage is documented in GWI's case study. Governance established standardized audience definitions and planning workflows to support consistent targeting across digital and traditional channels.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics, Lead Generation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2019 | 2019 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2012 | 2012 |
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