Menarini
Menarini Technographics
Menarini Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Menarini and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 17700 Menarini employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Menarini has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, DNN Evoq Content for Web Content Management in 2014, Veeva CRM for CRM in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Menarini is running and its propensity to invest more and deepen its relationship with Cisco Systems , Zoom Video Communications , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Menarini revenues, which have grown to $5.71 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Menarini intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Menarini Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Menarini implemented Cisco Webex Meetings as their Audio Video and Web Conferencing solution. Cisco Webex Meetings is surfaced on Menarini's corporate website and supports enterprise collaboration and external stakeholder engagement.
The Cisco Webex Meetings deployment is configured to provide browser based joins, video conferencing, screen sharing, meeting scheduling, participant controls, and cloud recording. Use of the Cisco Webex Meetings web client reduces friction for external attendees and aligns with standard Audio Video and Web Conferencing functional workflows.
Integration is implemented as website surfaced meeting access and link based join flows, exposing meeting join endpoints on public pages for external interactions. Governance emphasis aligns on centralized meeting configuration and access controls to meet Menarini corporate communications and regulatory considerations in the life sciences sector.
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Event Management | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DotNetNuke | Legacy | DNN Evoq Content | Web Content Management | Content Management | n/a | 2014 | 2014 |
In 2014, Menarini implemented DNN Evoq Content as the platform for its corporate website, deploying it as a Web Content Management solution. The implementation uses the DotNetNuke ecosystem and the DNN Evoq Content application to manage public web content and editorial publishing.
The DNN Evoq Content deployment focuses on standard Web Content Management capabilities including role based authoring and approval workflows, content templating, multilingual content support, media asset management, content versioning, and SEO metadata controls. Configuration leveraged DNN modular portal architecture on the Microsoft .NET platform, enabling template driven pages, permission based governance, and module level extensibility consistent with DotNetNuke designs.
Operationally the application serves Menarini's external website and supports business functions in marketing and corporate communications through centralized content workflows and editorial governance using DNN Evoq Content. The implementation emphasizes editorial lifecycle management, permission based publishing, and template standardization to streamline content maintenance and consistency across the public site.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veeva Systems | Legacy | Veeva CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018, Menarini implemented Veeva CRM to improve commercial execution across its over-the-counter business. The deployment standardized Menarini on a single CRM solution to scale field operations and coordinate field activities as the company expanded into new markets.
The Veeva CRM implementation emphasized capabilities typical of enterprise CRM, delivering real-time customer insights to field teams and enabling structured pharmacy engagement workflows, call planning and reporting, and territory management. Configuration work focused on mobile field access, standardized customer interaction records, and embedded analytics to support targeting and visit sequencing.
Operational coverage targeted Menarini’s OTC commercial function and pharmacy-facing sales teams, with field representatives using Veeva CRM to capture customer data and drive engagement decisions. The rollout was positioned to harmonize account structures and support cross-market coordination between regional field operations and central commercial teams.
Governance established Veeva CRM as the single source of customer truth and standardized workflows for call reporting and engagement escalation to align regional teams. Menarini cited improved ability to drive more effective and efficient engagement with pharmacies and better coordinate field activities as primary business outcomes.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2008 | 2008 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EMM / MDM / MAM | CyberSecurity |
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2022 | 2022 |
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Endpoint Detection and Response (EDR), EMM / MDM / MAM | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Menarini
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Menarini Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Menarini IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Menarini digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Menarini Technographics
Menarini is a Life Sciences organization based in Italy,
with around 17700 employees and annual revenues of $5.71 billion.
Menarini operates a diverse technology stack with applications such as
Cisco Webex Meetings, DNN Evoq Content and Veeva CRM,
covering areas like Audio Video and Web Conferencing, Web Content Management and CRM.
Menarini has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Cisco Systems, DotNetNuke and Veeva Systems.
Menarini recently adopted applications including
Jamf Pro in 2022, IBM Security MaaS360 in 2022 and Zoom in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Menarini’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Menarini’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Menarini technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.