MercadoLibre
WTC Free Zone Dr. Luis Bonavita 1294, Of. 1733 Tower II,
Montevideo, 11300,
Uruguay
Montevideo, 11300,
Uruguay
598 2 927-2770
Retail
MercadoLibre Technographics
MercadoLibre Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MercadoLibre and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 84207 MercadoLibre employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MercadoLibre has purchased the following applications: Stable Diffusion for AI Text to Image Generator in 2025, Rackspace Cloud for Application Hosting and Computing Services in 2013, New Relic APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MercadoLibre is running and its propensity to invest more and deepen its relationship with Stability AI , Rackspace Technology , Lumen Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MercadoLibre revenues, which have grown to $20.78 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MercadoLibre intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MercadoLibre Data, Technology Stack, and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Stability AI | Legacy | Stable Diffusion | AI Text to Image Generator | AI-Powered Application | Mutt Data | 2025 | 2025 | In 2025, MercadoLibre deployed Stable Diffusion as an AI Text to Image Generator to support retail advertising and marketing across Latin America. The project, branded internally as GenAds, was built in partnership with AWS partner Mutt Data and Stability AI and produced approximately 90,000 ad assets distributed across seven countries, achieving a 25% higher click through rate and a 45% increase in display impressions. The implementation centers on an automated ad creation pipeline that uses Stable Diffusion to generate category specific backgrounds for marketplace advertising. Functional capabilities implemented include template driven asset generation, batch image rendering for campaign catalogs, and metadata tagging to align generated assets with product categories and campaign rules. Stable Diffusion model usage is explicitly integrated into the pipeline to produce visual backgrounds that are combined with MercadoLibre creative templates. Architecturally the solution is deployed via AWS through partner Mutt Data with Stability AI providing the Stable Diffusion inference layer, integrating model outputs into MercadoLibre advertising workflows. The pipeline feeds generated assets into campaign production processes that serve display inventory across seven countries, creating operational continuity between image generation and ad deployment. Integration points focus on model inference orchestration, asset storage and campaign metadata ingestion to ensure generated images meet category requirements. Governance and rollout were executed as a cross functional program between MercadoLibre marketing, data engineering, and the external partners Mutt Data and Stability AI, with phased country level adoption across Latin America. Operational controls emphasized template governance and creative review checkpoints to align generated imagery with brand and category rules. The implementation demonstrates MercadoLibre Stable Diffusion usage within an AI Text to Image Generator category solution to scale ad creative production for retail advertising. |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 | ||
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2016 | 2016 | ||
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Application Performance Management | ITSM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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CPaaS (Communication Platform as a Service) | PaaS |
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2024 | 2024 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
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2022 | 2022 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Benefits Administration | HCM |
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2023 | 2023 |
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Compensation Management | HCM |
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2012 | 2012 |
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Core HR | HCM |
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2014 | 2014 |
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Core HR | HCM |
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2012 | 2012 |
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Performance and Goal Management | HCM |
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2012 | 2012 |
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Recruiting, Applicant Tracking System | HCM |
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2012 | 2012 |
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Talent Management | HCM |
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2012 | 2012 |
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Time and Attendance | HCM |
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2009 | 2009 |
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Time and Attendance | HCM |
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2024 | 2024 |
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Workforce Analytics | HCM |
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2012 | 2012 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Blockchain Platform | Blockchain |
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2021 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Call Center | CRM |
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2018 | 2018 |
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Customer Engagement | CRM |
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2014 | 2014 |
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Customer Engagement | CRM |
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2014 | 2014 |
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Customer Experience | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce | eCommerce |
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2013 | 2013 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2013 | 2013 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at MercadoLibre
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by MercadoLibre Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD MercadoLibre Technographics
MercadoLibre is a Retail organization based in Uruguay,
with around 84207 employees and annual revenues of $20.78 billion.
MercadoLibre operates a diverse technology stack with applications such as
Stable Diffusion, Rackspace Cloud and New Relic APM,
covering areas like AI Text to Image Generator, Application Hosting and Computing Services and Application Performance Management.
MercadoLibre has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Stability AI, Rackspace Technology and New Relic.
MercadoLibre recently adopted applications including
Stable Diffusion in 2025, Twilio Communications Platform CPaaS in 2024 and Benify Benefits in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MercadoLibre’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MercadoLibre’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MercadoLibre technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.