Mercedes-Benz Stadium
1 AMB Dr NW,
Atlanta, 30313, GA,
United States
Atlanta, 30313, GA,
United States
1 470-341-5000
Leisure and Hospitality
Mercedes-Benz Stadium Technographics
Mercedes-Benz Stadium Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mercedes-Benz Stadium and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Mercedes-Benz Stadium employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mercedes-Benz Stadium has purchased the following applications: Workday Recruiting for Recruiting, Applicant Tracking System in 2019, NCR Voyix Aloha POS for Point Of Sale in 2018, Satisfy Labs for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mercedes-Benz Stadium is running and its propensity to invest more and deepen its relationship with Workday , ABI MasterMind , NCR Voyix or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mercedes-Benz Stadium revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mercedes-Benz Stadium intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mercedes-Benz Stadium Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019 Mercedes-Benz Stadium deployed Workday Recruiting as its Recruiting,Applicant Tracking System to operate its public careers portal and capture applicant intake directly from the stadium website. The implementation surfaces Workday Recruiting job postings on the stadium careers site and is used to manage public-facing applications for roles such as ticket attendant, event staff, and operational hires.
Workday Recruiting was configured to handle core ATS workflows including job requisition creation and approval, online application form capture, candidate tracking, interview coordination, and offer management. The implementation leverages configurable recruiting business processes and role-based task assignments to support hiring manager review, recruiter screening, and structured candidate dispositioning within the Workday Recruiting tenant.
The deployment is integrated with the Mercedes-Benz Stadium careers web presence so job listings and application forms are delivered through the Workday-hosted job site URL visible in public postings. Operational ownership spans HR recruiting and stadium operations teams, with governance centered on requisition approval routing, hiring workflow orchestration, and centralized candidate record management in Workday Recruiting.
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Workforce Management | HCM |
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2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NCR Voyix | Legacy | NCR Voyix Aloha POS | Point Of Sale | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Mercedes-Benz Stadium implemented NCR Voyix Aloha POS as the stadium's primary Point Of Sale platform, deploying it as part of a multi-product venue operations stack. The rollout targeted concessions and merchandise operations across stadium stands and event day retail during NFL and MLS matches.
The implementation combined NCR Voyix Aloha POS with NCR Aloha, NCR Venue Manager, NCR Silver, NCR Wayfinding and Vitalcast Digital Signage to unify order capture, transaction processing, menu and pricing management, and digital menu signage. Configuration emphasized high-volume concessions workflows, centralized menu orchestration, and real-time transaction streaming consistent with Point Of Sale operational requirements.
Integrations tied the NCR Voyix Aloha POS transaction layer to venue management and digital signage, enabling coordinated menu updates, wayfinding displays, and event specific merchandising promotions. Operational coverage included concessions stands and merchandise outlets across the stadium during major events, supporting food and beverage and retail business functions.
Governance and operational changes established central control for pricing and menu updates, and workflow standardization for concessions staffing and order fulfillment. As documented in the NCR case study, results from the 2017 season included more than 200,000 items sold at each Atlanta Falcons home game, an 88 percent increase in merchandise sales over 2016, 92 percent of fans making a food or beverage purchase, and top rankings from NFL and MLS fans for quality of product, value for money, speed of service and overall rating.
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Reservation and Booking Management | ERP Services and Operations |
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2015 | 2023 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Satisfy Labs | Legacy | Satisfy Labs | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Mercedes-Benz Stadium implemented Satisfy Labs as a Chatbots and Conversational AI solution on its public website. Satisfy Labs is embedded as the site-facing conversational interface to support fan queries, provide event information, and guide visitors through ticketing and venue navigation, establishing a clear relationship: Mercedes-Benz Stadium Satisfy Labs Chatbots and Conversational AI customer engagement.
The deployment is a website-embedded conversational layer delivered by Satisfy Labs and surfaced across event and ticketing pages, configured to handle natural language Q&A, templated FAQ workflows, intent recognition, session continuity, and escalation to human agents for complex requests. Operational coverage centers on guest services, ticketing, and digital experience touchpoints on the stadium site, with governance and ownership aligned to the stadiums digital experience and guest services teams to manage content, dialog flows, and ongoing tuning.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management, Inventory Management | SCM |
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2021 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Mercedes-Benz Stadium
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Mercedes-Benz Stadium Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mercedes-Benz Stadium IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mercedes-Benz Stadium digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mercedes-Benz Stadium Technographics
Mercedes-Benz Stadium is a Leisure and Hospitality organization based in United States,
with around 700 employees and annual revenues of $100.0 million.
Mercedes-Benz Stadium operates a diverse technology stack with applications such as
Workday Recruiting, NCR Voyix Aloha POS and Satisfy Labs,
covering areas like Recruiting, Applicant Tracking System, Point Of Sale and Chatbots and Conversational AI.
Mercedes-Benz Stadium has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday, NCR Voyix and Satisfy Labs.
Mercedes-Benz Stadium recently adopted applications including
DocuSign eSignature in 2021, Global Payments Inventory and Order Management in 2021 and ZoomInfo Chorus in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mercedes-Benz Stadium’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mercedes-Benz Stadium’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mercedes-Benz Stadium technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.