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Merlin Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Merlin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12 Merlin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Merlin has purchased the following applications: Amazon EC2 for Application Hosting and Computing Services in 2021, New Relic APM for Application Performance Management in 2023, Merlin Chatbot for Chatbots and Conversational AI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Merlin is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Hostinger , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Merlin revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Merlin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | ||
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2023 | 2023 |
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Merlin Tecnologia | Legacy | Merlin Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 | In 2024, Merlin deployed Merlin Chatbot on its public website with vendor Merlin Tecnologia, establishing a customer-facing conversational layer. Merlin Chatbot is a Chatbots and Conversational AI application implemented as a web widget to handle customer engagement and first‑line support inquiries through natural language understanding and intent classification. The implementation centers on conversational flows, predefined dialogue templates, and template-based response generation, with an administration console used to update knowledge content and conversation scripts. Operational scope is the website contact channel, supporting customer engagement and support workflows, and the only documented integration surface is the website front-end, with no additional third party system integrations specified. |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Tag Management | CRM |
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2021 | 2021 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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