MessageMedia
Optus Centre, Level 24, 367 Collins St,
Melbourne, 3000, VIC,
Australia
Melbourne, 3000, VIC,
Australia
61 3-9600-0777
Communications
MessageMedia Technographics
MessageMedia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MessageMedia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 MessageMedia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MessageMedia has purchased the following applications: Mitrefinch Workforce for Workforce Management in 2014, Olark Live Chat for Chatbots and Conversational AI in 2015, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MessageMedia is running and its propensity to invest more and deepen its relationship with Advance Systems , Olark , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MessageMedia revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MessageMedia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MessageMedia Tech Stack and Enterprise Applications
MessageMedia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Advance Systems | Legacy | Mitrefinch Workforce | Workforce Management | HCM | n/a | 2014 | 2014 |
MessageMedia implemented Mitrefinch Workforce in 2014 as its Workforce Management application in Australia. The deployment involved Advance Systems as the vendor partner and reflects Mitrefinch's practice of partnering with Australian organisations and industry bodies to provision workforce management systems for clients including MessageMedia.
Configuration focused on standard Workforce Management modules, including time and attendance recording, employee rostering and shift scheduling, leave and absence management, and payroll export capabilities, with Mitrefinch Workforce configured to enforce role based access and managerial approval workflows. Operational coverage targeted HR, payroll and operations teams within MessageMedia's Australian operations, integrating workforce data flows into existing HR administration processes. Implementation used Mitrefinch Workforce's built in scheduling engines, rostering rules and reporting framework to automate shift allocation and compliance reporting. Governance work centered on standardizing time capture and leave approval processes to align operational practices with the new system.
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MessageMedia AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, MessageMedia implemented Olark Live Chat on their website. Olark Live Chat is deployed as a Chatbots and Conversational AI solution embedded in the public site to capture real-time visitor inquiries and enable web messaging sessions. The implementation uses the Olark Live Chat widget delivered as a cloud hosted SaaS chat interface embedded via site script, providing browser based agent access and eliminating on premises chat servers.
Functional configuration focused on live chat sessions, transcript capture, visitor targeting, and routing of conversations to support and sales agents, aligning with customer support and commercial sales workflows. Operational ownership sits with web and customer support teams, with the application instrumented on the corporate site to manage inbound engagement and basic lead qualification processes. Governance emphasized standardized chat response workflows, agent handling procedures, and escalation paths to ensure consistent routing and handoff between MessageMedia support and sales functions.
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MessageMedia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020 MessageMedia implemented Zoom for Audio Video and Web Conferencing. The implementation is surfaced on the MessageMedia public website, where Zoom provides live audio and video sessions to support customer-facing communications and internal collaboration. Zoom is used as an embedded web conferencing layer and to host scheduled meetings and on-demand sessions initiated from site pages.
Configuration centers on web integration and session orchestration, exposing meeting access from digital properties while leveraging standard meeting capabilities such as participant audio, video, and screen sharing that are core to the Audio Video and Web Conferencing category. Operational ownership is structured around communications and IT functions to manage meeting access, authentication, and user provisioning for the website integration, with rollout scoped to MessageMedia’s web presence rather than broader enterprise system integrations.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Online Meeting Scheduling | Collaboration |
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2021 | 2021 |
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MessageMedia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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MessageMedia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2012 | 2012 |
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CRM | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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MessageMedia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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MessageMedia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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MessageMedia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at MessageMedia
| First Name | Last Name | Title | Function | Department | Phone | |
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Interim President US | CXO | Finance | |
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Office Manager | Manager | Finance | |
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Director of Sales | Director | Finance | |
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Payroll & Benefits Officer | Manager | HR | |
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Head Of Human Resources | Director | HR | |
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HR Manager | Manager | HR | |
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Chief Technology Officer | CXO | IT | |
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Apps Being Evaluated by MessageMedia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MessageMedia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MessageMedia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD MessageMedia Technographics
MessageMedia is a Communications organization based in Australia,
with around 350 employees and annual revenues of $35.0 million.
MessageMedia operates a diverse technology stack with applications such as
Mitrefinch Workforce, Olark Live Chat and Zoom,
covering areas like Workforce Management, Chatbots and Conversational AI and Audio Video and Web Conferencing.
MessageMedia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Advance Systems, Olark and Zoom Video Communications.
MessageMedia recently adopted applications including
Calendly in 2021, DocuSign eSignature in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MessageMedia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MessageMedia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MessageMedia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.