Greenwood Village, 80111, CO,
United States
MetroList Technographics
MetroList Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MetroList and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 MetroList employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MetroList has purchased the following applications: Microsoft 365 for Collaboration in 2017, Oracle NetSuite Commerce for eCommerce in 2010, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MetroList is running and its propensity to invest more and deepen its relationship with Microsoft , Google , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MetroList revenues, which have grown to $9.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MetroList intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MetroList Tech Stack and Enterprise Applications
MetroList Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017 MetroList deployed Microsoft 365 as its Collaboration platform. MetroList is using Microsoft 365 on their website and as a cloud hosted productivity and collaboration layer for corporate communications and content delivery. The implementation leverages Microsoft 365 capabilities such as Exchange Online email, SharePoint Online content management, OneDrive storage, and Microsoft Teams collaboration to centralize messaging and document collaboration. Microsoft 365 serves both external facing content components on the website and internal collaboration workflows.
Configuration focused on tenant administration, centralized identity and access controls, group and site governance, and content lifecycle management to support content publishing and internal communications. Operational coverage includes corporate communications and website content workflows, integrating Microsoft 365 collaboration and document management into business functions that manage listings and marketing content. Governance emphasized administrative policies and site structure to standardize collaboration practices across the organization.
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Collaboration | Collaboration |
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2021 | 2021 |
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MetroList eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2010 | 2010 |
In 2010, MetroList implemented Oracle NetSuite Commerce to establish a managed eCommerce capability for the company. The deployment centered on Oracle NetSuite Commerce as a cloud hosted commerce platform delivering storefront and catalog services for MetroList, addressing product presentation, shopping cart and checkout workflows, and customer account management.
The implementation configured core commerce modules typical of the eCommerce category, including storefront and product catalog configuration, checkout and payment processing logic, customer profile and account management, and order management with lifecycle controls for order capture and fulfillment orchestration. The architecture followed a centralized SaaS model, enabling catalog and pricing administration through the Oracle NetSuite Commerce management console.
Operational ownership was aligned to commercial functions, with sales, marketing, and operations teams defined as the primary business stakeholders for content, pricing, and order handling processes. Governance practices emphasized role based access to the commerce administration interface and catalog governance processes to control product and pricing changes.
Oracle NetSuite Commerce provided MetroList with an integrated commerce layer to support its eCommerce business function, consolidating storefront management and order processing under a single vendor platform. The narrative reflects a standard SaaS eCommerce implementation profile for a company of MetroList size and industry.
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MetroList CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, MetroList implemented Hotjar on their public website to enhance Customer Experience analytics and qualitative user research. MetroList implemented Hotjar to support Customer Experience and to provide session-level visibility into online property search behavior via the Hotjar tracking snippet embedded in site pages, capturing session recordings, aggregate heatmaps, on-page feedback widgets, and conversion funnel observations commonly associated with the application.
The deployment focused on web instrumentation, with Hotjar configured for page-level targeting and behavior capture across property listing and search flows, enabling marketing, product and UX teams to analyze navigation patterns and engagement signals. Governance centered on data retention and access controls for captured sessions, and workflows were adapted to route feedback and session replays into product and marketing triage processes, establishing Hotjar as a Customer Experience tool for continuous site experience optimization.
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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MetroList ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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MetroList PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2021 | 2021 |
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MetroList IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at MetroList
| First Name | Last Name | Title | Function | Department | Phone | |
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| President & Chief Executive Officer | CXO | Finance | ||||
| Finance Director | Director | Finance | ||||
| Director, Information Technology | Director | IT |
Apps Being Evaluated by MetroList Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-02-17 | MetroList | Evaluated | Stamps.com | Endicia | Shipping Management | eCommerce |