Michelin UK
Campbell Road,
Stoke-on-Trent, ST4 4EY,
United Kingdom
Stoke-on-Trent, ST4 4EY,
United Kingdom
44 17 8240 2000
Automotive
Michelin UK Technographics
Michelin UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Michelin UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Michelin UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Michelin UK has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2012, ApostropheCMS for Content Management in 2019, CS-Cart Marketplace Platform for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Michelin UK is running and its propensity to invest more and deepen its relationship with Sage , ApostropheCMS , CS-Cart or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Michelin UK revenues, which have grown to $844.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Michelin UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Michelin UK Tech Stack and Enterprise Applications
Michelin UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP | CGI Group | 2012 | 2013 |
In 2012, Michelin UK deployed Sage Business Cloud X3 (ex Sage ERP X3) as its ERP Financial platform for a groupwide Géode SAGE X3 rollout covering India, Brazil, Russia and multiple European sites. The engagement was executed with CGI as the implementation partner and centered on a coordinated technical migration and deployment program across Michelin group entities.
The implementation focused on Sage Business Cloud X3 financial management capabilities, emphasizing general ledger control, accounts payable and receivable processing, statutory reporting and data consolidation workflows. Configuration work included regional localization of chart of accounts and statutory reporting templates, and technical preparation for data migration and reporting, reflecting the noted technical expertise in data migration and reporting.
CGI led deployment technical analysis, technical migration preparation, and the animation and monitoring of deployment projects, establishing deployment checkpoints and cutover coordination for the targeted countries. The program included delivery of migration utilities, extraction and transformation routines for legacy data sets, and implementation of consolidated reporting processes to support finance teams across the operational scope.
Governance emphasized centralized program management with local rollout coordination, a service oriented support model to users, and monitoring of deployment progress across sites. The workstreams documented included deployment technical analysis, migration runbooks, user support processes and project monitoring, consistent with the stated scope of animation and monitoring of deployment projects and a sense of service to users.
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Michelin UK Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ApostropheCMS | Legacy | ApostropheCMS | Content Management | Content Management | n/a | 2019 | 2019 |
In 2019, Michelin UK implemented ApostropheCMS on its United Kingdom corporate website. The deployment uses ApostropheCMS as the Content Management platform to manage corporate web content, digital marketing assets, and editorial publishing across the .co.uk site.
Functional implementation centers on template-driven page rendering, modular content blocks, media asset management, role-based editorial workflows, staging and publishing flows, and SEO metadata management, reflecting standard Content Management capabilities. Operational ownership is described by digital marketing and corporate communications teams who perform authoring, review and publishing tasks, while governance is organized around role-based permissions, editorial approval workflows and content lifecycle management to maintain site consistency and compliance.
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Michelin UK eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CS-Cart | Legacy | CS-Cart Marketplace Platform | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019 Michelin UK implemented the CS-Cart Marketplace Platform as the primary eCommerce engine for its UK website Michelin.co.uk. The CS-Cart Marketplace Platform serves Michelin UK as an eCommerce application to manage online storefronts, multi-vendor listing capabilities, and marketplace catalog operations for customer-facing sales channels.
The deployment was anchored on Michelin.co.uk and configured with core marketplace modules including storefront catalog management, product information workflows, shopping cart and checkout orchestration, order management, seller portal functionality, and administrative back office controls. Configuration work focused on catalog taxonomy, pricing and promotion rules, seller onboarding workflows, and transactional state management consistent with marketplace platforms.
Operational coverage emphasized the UK digital commerce channel and internal commerce operations teams, with governance structured around catalog moderation, seller compliance and administrative role separation. The CS-Cart Marketplace Platform provided centralized marketplace administration and content management, enabling traceability of listings and order lifecycle states for commerce operations.
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Michelin UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Social Media Management | CRM |
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2019 | 2019 |
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Michelin UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Michelin UK
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Senior Controller | Director | Finance | |
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Internal Controller UK & Nordics | Director | Finance | |
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Apps Being Evaluated by Michelin UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Michelin UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Michelin UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Michelin UK Technographics
Michelin UK is a Automotive organization based in United Kingdom,
with around 2000 employees and annual revenues of $844.0 million.
Michelin UK operates a diverse technology stack with applications such as
Sage Business Cloud X3 (ex Sage ERP X3), ApostropheCMS and CS-Cart Marketplace Platform,
covering areas like ERP Financial, Content Management and eCommerce.
Michelin UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, ApostropheCMS and CS-Cart.
Michelin UK recently adopted applications including
Microsoft Azure Cloud Services in 2021, Microsoft Azure CDN in 2020 and ApostropheCMS in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Michelin UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Michelin UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Michelin UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.