Mindbody
651 Tank Farm Road,
San Luis Obispo, 93401, CA,
United States
San Luis Obispo, 93401, CA,
United States
1 877-755-4279
Professional Services
Mindbody Technographics
Mindbody Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Mindbody and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Mindbody employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Mindbody has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Hirebridge Applicant Tracking for Applicant Tracking System in 2017, Mindbody Business for Gym Management in 2006 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Mindbody is running and its propensity to invest more and deepen its relationship with Oracle , Stripe , Aria Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Mindbody revenues, which have grown to $390.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Mindbody intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Mindbody Tech Stack and Enterprise Applications
Mindbody ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, MINDBODY implemented Oracle NetSuite ERP. The Oracle NetSuite ERP deployment targeted ERP Financial processes and was scoped to address fulfillment, inventory, procurement and finance workflows through hands-on, on-site analysis of the fulfillment team.
Configuration work centered on inventory and financial modules within Oracle NetSuite ERP, with a focus on data cleanliness and process efficiency. MINDBODY configured automated NetSuite reporting to provide operational visibility, acted as NetSuite inventory subject matter expert on a large-scale cross-functional cleanup project, and implemented system settings aligned to fulfillment and procurement requirements.
Integrations were explicit and operational, MINDBODY implemented a Coupa implementation and executed the Coupa integration with Oracle NetSuite ERP before and during go-live, and managed integration errors directly. Issue intake and resolution ran through ServiceNow ticketing and email workflows for both Coupa and NetSuite, and the team engaged directly with vendor support when necessary. MINDBODY also ran the project management search and implementation for its first 3PL partner to align external fulfillment with NetSuite processes.
Governance and operational ownership were formalized by assigning Coupa Administrator and NetSuite Administrator responsibilities, receiving and resolving tickets and requests, and directly researching and remediating Coupa and NetSuite issues. Process restructuring emphasized procurement to fulfillment handoffs, inventory data hygiene, and tailored reporting to drive cross-functional visibility.
The initiative combined application configuration, integration orchestration, and operational governance to improve process efficiency and data cleanliness in NetSuite, while providing procurement and finance teams with automated ERP Financial reporting and direct operational support.
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Payment Processing | ERP |
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2020 | 2020 |
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Subscription and Recurring Billing | ERP |
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2020 | 2020 |
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Mindbody HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hirebridge | Legacy | Hirebridge Applicant Tracking | Applicant Tracking System | HCM | n/a | 2017 | 2017 |
In 2017, MINDBODY deployed Hirebridge Applicant Tracking as its Applicant Tracking System. The Hirebridge Applicant Tracking instance is exposed on MINDBODY's public careers pages and handles the online application flow through the company website.
The implementation configures standard Applicant Tracking System capabilities, including job posting and requisition management, candidate application intake via the career site, resume parsing and structured candidate profiles, configurable applicant workflow states, interview scheduling support, and candidate communications automation. Hirebridge Applicant Tracking is the central repository for incoming applications and for managing recruiting workflows consistent with ATS functional models.
Operational ownership sits with talent acquisition and HR recruiting teams, with the deployment reinforcing career site integration and centralized application intake. Governance uses the Hirebridge Applicant Tracking feature set for role based permissions, configurable approval routing, and staged hiring workflows to manage candidate progression and compliance during recruiting.
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Interview Scheduling | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Mindbody ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MINDBODY | Legacy | Mindbody Business | Gym Management | ERP Services and Operations | n/a | 2006 | 2006 |
In 2006, MINDBODY implemented Mindbody Business as its primary Gym Management application, embedding the solution directly on the company website to expose consumer booking and class discovery flows. The deployment centralized public-facing scheduling and appointment booking, making Mindbody Business the canonical interface for online client actions.
Mindbody Business was configured to support core Gym Management functionality including class scheduling, appointment and instructor management, membership billing and recurring payments, client profile and CRM records, point of sale for retail and service transactions, staff scheduling, and operational reporting. Configuration work emphasized role based administrative controls and calendar synchronization to align instructor availability with published classes.
Operational coverage targeted front desk, scheduling, sales, and customer service teams through the website integration, which routed bookings and client data into the Mindbody Business administrative console. Governance relied on centralized admin controls for service offerings, pricing, class capacity and staff access, and rollout prioritized embedding online booking and client self service into the public site experience.
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Mindbody AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Mindbody Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Mindbody Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Enterprise Content Management | Content Management |
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2020 | 2020 |
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Mindbody CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Account Based Marketing, Sales Engagement | CRM |
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2019 | 2019 |
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Customer Analytics | CRM |
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2025 | 2025 |
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2017 | 2017 |
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Tag Management | CRM |
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2016 | 2016 |
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Mindbody ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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Mindbody PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Mindbody TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Mindbody PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2012 | 2012 |
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Transactional Email | PaaS |
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2014 | 2014 |
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Mindbody IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Mindbody CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Mindbody
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, Commerce | VP | Sales | |
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Senior Vice President of Global Sales | VP | Sales | |
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Vice President of Global Sales Operations + Productivity | VP | Sales | |
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Chief Operating Officer & Chief Financial Officer | CXO | Finance | |
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Chief Strategy Officer | CXO | Finance | |
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CEO / Co-Founder | CXO | Finance | |
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Vice President of Business Development | VP | Sales | |
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Senior Vice President of People and Culture | VP | HR | |
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Vice President of Sales | VP | Sales | |
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Senior Director, Enterprise Sales | Director | Sales | |
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Vice President of Sales | VP | Sales | |
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Co-Founder / CEO | CXO | Finance | |
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Chief Information Officer | CXO | IT | |
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Vice President and Corporate Controller | VP | Finance | |
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Accounting Manager | Manager | Finance | |
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Accounting Manager | Manager | Finance | |
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Assistant Controller | Director | Finance | |
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Senior QA Engineer | Non Manager | IT | |
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Apps Being Evaluated by Mindbody Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Mindbody IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Mindbody digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Mindbody Technographics
Mindbody is a Professional Services organization based in United States,
with around 2000 employees and annual revenues of $390.0 million.
Mindbody operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Hirebridge Applicant Tracking and Mindbody Business,
covering areas like ERP Financial, Applicant Tracking System and Gym Management.
Mindbody has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Hirebridge and MINDBODY.
Mindbody recently adopted applications including
Gainsight Staircase AI in 2025, Pendo Guides in 2022 and CloudRepo in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Mindbody’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Mindbody’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Mindbody technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.