MM Sports Technographics
MM Sports Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MM Sports and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 MM Sports employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MM Sports has purchased the following applications: ExFlow D365 FO for AP Automation in 2018, Teamtailor ATS for Recruiting, Applicant Tracking System in 2019, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MM Sports is running and its propensity to invest more and deepen its relationship with SignUp Software AB , Microsoft , Teamtailor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MM Sports revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MM Sports intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MM Sports Tech Stack and Enterprise Applications
MM Sports ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SignUp Software AB | Legacy | ExFlow D365 FO | AP Automation | ERP | n/a | 2018 | 2018 |
In 2018, MM Sports implemented ExFlow D365 FO as an AP Automation solution supplied by SignUp Software AB to centralize accounts payable within its finance organization. The deployment targeted the company headquarters in Gothenburg and was scoped to support the finance team led by the CFO and the Accounting Economist Controller, with explicit responsibility for group reporting and consolidation across the broader corporate group.
ExFlow D365 FO was configured to provide core AP Automation capabilities including electronic invoice capture and validation, automated approval workflows, matching logic for purchase order and receipt reconciliation, exception routing, VAT handling, and secure invoice archive and audit trail. The implementation emphasized role based approvals and configurability to align with MM Sports accounting routines and consolidation processes, supporting the controller function that produces financial reporting and group level packages.
Operational integration was executed around Microsoft Dynamics 365 Finance and Operations, leveraging ExFlow D365 FO to post AP transactions into the ERP general ledger and to surface invoice workflow status to the finance team. Governance changes included establishing approval hierarchies and process improvement responsibilities within the finance department, with the controller and CFO owning ongoing ERP project coordination and efficiency work for AP workflows at MM Sports HQ Gothenburg.
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ERP Financial | ERP |
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2018 | 2018 |
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MM Sports HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, MM Sports implemented Teamtailor ATS. The deployment placed Teamtailor ATS on MM Sports public careers site at jobb.mmsports.se and established the product as the company’s primary Recruiting,Applicant Tracking System for hiring across its 50-person retail organization.
Configuration focused on embedding the careers site, job posting management, candidate pipelines and application forms, branded employer pages, automated candidate communication and status updates, and interview scheduling capabilities typical of an applicant tracking solution. Teamtailor ATS was configured with status-based pipelines, candidate tagging and role-based review queues to support structured screening and shortlisting workflows.
Operational ownership was assigned to HR and hiring managers covering both store and corporate roles in Sweden, with role-based permissions and administrative controls set inside Teamtailor ATS. The implementation centralized applicant intake through the website and standardized recruitment governance and review workflows within the application. The solution is web-embedded on the public site, where all external candidate traffic is serviced by Teamtailor ATS.
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MM Sports Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, MM Sports implemented Microsoft 365 as its Collaboration platform. The deployment established a cloud-first Microsoft 365 tenant for the Sweden-based retail business with about 50 employees, and the tenant is surfaced on the company website where Microsoft 365 services are used. The implementation concentrated on centralizing corporate productivity and content workflows across merchandising, customer service and store operations.
Microsoft 365 was configured to deliver core Collaboration capabilities including hosted email, document libraries and intranet content, real-time chat and meetings, and user file synchronization, leveraging Exchange Online, SharePoint Online, Microsoft Teams and OneDrive as category-aligned functional modules. Governance emphasized tenant-level account provisioning, role-based access controls and baseline security policy enforcement to manage collaboration and content management in retail workflows. The deployment integrated Microsoft 365 content and collaboration endpoints with the public web presence to enable content publishing and contact workflows that leverage corporate Microsoft 365 assets.
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MM Sports eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Shopping Cart Management | eCommerce |
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2011 | 2011 |
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MM Sports CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2014 | 2014 |
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MM Sports EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2019 | 2019 |
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MM Sports ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Application Performance Management | ITSM |
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2014 | 2014 |
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MM Sports PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Transactional Email | PaaS |
|
2014 | 2014 |
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MM Sports IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at MM Sports
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by MM Sports Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MM Sports IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MM Sports digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD MM Sports Technographics
MM Sports is a Retail organization based in Sweden,
with around 50 employees and annual revenues of $20.0 million.
MM Sports operates a diverse technology stack with applications such as
ExFlow D365 FO, Teamtailor ATS and Microsoft 365,
covering areas like AP Automation, Recruiting, Applicant Tracking System and Collaboration.
MM Sports has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SignUp Software AB, Teamtailor and Microsoft.
MM Sports recently adopted applications including
Teamtailor ATS in 2019, Capego Financial Consolidation and Close in 2019 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MM Sports’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MM Sports’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MM Sports technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.