San Francisco, 94103, CA,
United States
Molekule Technographics
Molekule Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Molekule and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 220 Molekule employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Molekule has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, FreeWheel Demandsuite for Agency Management in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Molekule is running and its propensity to invest more and deepen its relationship with Oracle , Affirm , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Molekule revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Molekule intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Molekule Tech Stack and Enterprise Applications
Molekule ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, Molekule implemented Oracle NetSuite ERP to centralize ERP Financial and operational workflows as the company scaled manufacturing and international distribution for next generation consumer electronics. The deployment focused on creating an end to end reverse logistics capability to manage partners and 3PLs while bringing returns handling in-house, supporting more robust quality control and materials management for more than $4M in product inventory.
The Oracle NetSuite ERP configuration emphasized core financials, inventory management, order management, and reverse logistics process orchestration, with SOPs and procedures established for returns intake, inspection, disposition, and rework. Functional capabilities were extended to capture product lifecycle stages, supporting NPI through EVT, DVT, and PVT phases, and to formalize QC workflows that link field issue triage back into engineering and product teams.
Operational implementation integrated business processes across customer success, quality, engineering, S&OP, and finance, and operationalized connections to Amazon and retail partner onboarding and 3PL partner handling. The program included vendor management constructs for pricing, metrics, and SLAs, plus regular business reviews to govern partner performance and to align supply readiness, forecasts, and budget planning with commercial channels.
Governance and rollout were driven through project-managed stakeholder work streams that defined additional software needs, data management requirements, and SOP rollout to ensure smooth operations. The initiative established cross-functional protocols between CS and engineering to drive product issue escalation into QC, and instituted supply readiness and forecasting controls with finance and S&OP to support international expansion.
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Payment Processing | ERP |
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2017 | 2017 |
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Molekule ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Molekule deployed FreeWheel Demandsuite as an Agency Management application on its website. The implementation places FreeWheel Demandsuite at the center of Molekule’s web-based advertising and campaign orchestration, aligning the vendor application with the company’s digital marketing function.
FreeWheel Demandsuite is configured to manage campaign trafficking, inventory allocation, creative delivery, and reporting workflows consistent with Agency Management functionality. The deployment emphasizes programmatic demand-side orchestration and campaign lifecycle control, with configuration focused on ad inventory mapping, frequency capping, and centralized campaign scheduling.
Operationally the implementation is scoped to Molekule’s website and is used by marketing and digital advertising teams to run and monitor online campaigns, feed ad inventory, and surface performance reporting. Governance is centered on web channel campaign operations and digital media workflow consolidation, with the application serving as the Agency Management backbone for site-level ad operations and campaign management.
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Molekule Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Molekule implemented Google Workspace (Formerly Google G-Suite). The Google Workspace deployment became the companywide Collaboration platform for the US-based manufacturer, providing email, calendar, and document collaboration across the organization.
Configuration centered on core Google Workspace modules including Gmail, Drive, Docs, Sheets, Slides, and Calendar, managed through the Google Admin console. Administrative controls included domain provisioning, Groups for role-based access, Vault for retention and e-discovery, and mobile device management to enforce corporate access policies. Standard collaboration workflows such as shared drives, real-time document co-editing, and calendar scheduling were enabled.
Site-visible artifacts indicate Google Workspace is used for corporate email and collaborative documents, aligning public contact points and internal communications with the platform. The deployment operated as a cloud-first SaaS architecture, centralizing identity and directory features within Google Workspace and removing the need for on-premises mail servers. Integration points relied on native Workspace capabilities rather than custom middleware.
Operational coverage spanned cross-functional teams including product, marketing, customer support, and operations, enabling consistent collaboration and email routing across the 220-employee organization. Governance and policy enforcement were administered through the Google Admin console and Groups based access controls to standardize account provisioning and document sharing policies.
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Molekule Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2020 | 2020 |
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Molekule eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Review Management | eCommerce |
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2017 | 2017 |
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Molekule SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2023 | 2023 |
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Molekule CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2019 | 2019 |
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Molekule ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Molekule TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2018 | 2018 |
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Molekule PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Molekule IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Molekule CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Molekule
Apps Being Evaluated by Molekule Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-05-11 | Molekule | Evaluated | Modular Finance | Modular Finance Monitor | Partner Relationship Management | CRM |