Moonpig
Herbal House 8-10 Back Hill,
London, EC1R 5EN,
United Kingdom
London, EC1R 5EN,
United Kingdom
44 34 5450-0100
Retail
Moonpig Technographics
Moonpig Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Moonpig and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 448 Moonpig employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Moonpig has purchased the following applications: Sage Business Cloud X3 (ex Sage ERP X3) for ERP Financial in 2016, commercetools Commerce for eCommerce in 2021, Teads Platform for Marketing Analytics, Data Management Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Moonpig is running and its propensity to invest more and deepen its relationship with Sage , SAP , commercetools or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Moonpig revenues, which have grown to $280.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Moonpig intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Moonpig Tech Stack and Enterprise Applications
Moonpig ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud X3 (ex Sage ERP X3) | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016 Moonpig deployed Sage Business Cloud X3 (ex Sage ERP X3) to support purchasing order management and inventory control across its UK operations. The deployment focused on ERP Financial workflows for procurement of alcohol, gifts and packaging categories, and it was configured to manage a catalog of roughly 300 personalised products and seasonal assortment intake processes.
Sage Business Cloud X3 (ex Sage ERP X3) was configured for core purchasing capabilities including product code setup, purchase order creation and monitoring, delivery scheduling, and stock ledger reporting. Functional configuration emphasized catalog and SKU management for personalised items, PO lifecycle tracking, and warehouse stock reconciliation to feed management reporting.
Operational coverage included coordinated activity between the central Buyers team and UK based suppliers, supporting three seasonal product range intakes annually. Inventory and delivery arrangements were operated across three warehouse premises in the United Kingdom, with the system instrumenting receipt confirmations and stock level monitoring to support operational reporting.
Governance and process changes centered on formalizing PO monitoring and product code governance within the purchasing function, embedding regular communication touch points with Buyers for forecast and intake updates. Operational ownership resided with the purchasing and warehouse teams, who used the ERP Financial application to standardize ordering workflows, stock controls, and reporting cadence.
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ERP Financial | ERP |
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2020 | 2021 |
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Moonpig eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| commercetools | Legacy | commercetools Commerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Moonpig implemented commercetools Commerce to power its eCommerce storefront on the company website in the United Kingdom. Moonpig uses commercetools Commerce in eCommerce for online catalog management, cart and checkout flows, and order processing across its consumer retail storefront.
The deployment follows an API-first, headless commerce pattern consistent with commercetools Commerce, with a focus on modular functional capabilities such as product catalog, pricing and promotions, cart and checkout, and order management. The architecture emphasizes composable commerce principles, exposing commercetools Commerce platform APIs to the front-end presentation layer and enabling separate content and commerce workflows.
Operationally the implementation supports digital commerce, merchandising, customer service, and engineering teams, with governance oriented around API contracts and commerce domain boundaries. The implementation is concentrated on Moonpig's website and is configured to surface commercetools Commerce capabilities through the site presentation layer, using standard eCommerce functional terminology such as inventory-aware catalog, checkout orchestration, and order lifecycle management.
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eCommerce | eCommerce |
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2021 | 2021 |
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Moonpig CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teads | Legacy | Teads Platform | Marketing Analytics, Data Management Platform | CRM | n/a | 2023 | 2023 |
In 2023 Moonpig deployed Teads Platform on its website to centralize web measurement and audience management. Moonpig uses Teads Platform as a Marketing Analytics,Data Management Platform to support marketing measurement, audience orchestration, and digital advertising workflows for its marketing and analytics teams.
The deployment is implemented directly on the public website, using client side tagging and browser based data collection to capture behavioral signals and consent state. The Teads Platform implementation focuses on core Marketing Analytics,Data Management Platform capabilities including event level tracking, audience segmentation, deterministic and probabilistic identity stitching, and audience export for activation in programmatic channels.
Operational coverage centers on digital marketing and e commerce functions, with marketing analytics owning tag governance and audience taxonomy. Governance work established tagging standards, data retention rules, and consent aligned data capture to ensure measurement and DMP processes operate within privacy requirements. The Teads Platform feeds structured audience definitions into Moonpig marketing operations for campaign targeting and cross channel measurement.
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Moonpig IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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SaaS Spend Management | IT Asset Management |
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2024 | 2024 |
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Moonpig PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Moonpig IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Moonpig CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Moonpig
| First Name | Last Name | Title | Function | Department | Phone | |
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Accounts Payable Manager | Manager | Finance | |
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FPA Director | Director | Finance | |
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Director IT | Director | Finance | |
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Chief Financial Officer | CXO | Finance | |
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Head of People Operations | Director | HR | |
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Director of Group Finance | Director | Finance | |
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Head of Information Technology | Director | IT | |
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Head of Engineering | Director | Finance | |
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COO | CXO | Finance | |
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Apps Being Evaluated by Moonpig Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Moonpig IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Moonpig digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Moonpig Technographics
Moonpig is a Retail organization based in United Kingdom,
with around 448 employees and annual revenues of $280.0 million.
Moonpig operates a diverse technology stack with applications such as
Sage Business Cloud X3 (ex Sage ERP X3), commercetools Commerce and Teads Platform,
covering areas like ERP Financial, eCommerce and Marketing Analytics, Data Management Platform.
Moonpig has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, commercetools and Teads.
Moonpig recently adopted applications including
Ory Oathkeeper in 2025, 1Password Trelica in 2024 and Teads Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Moonpig’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Moonpig’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Moonpig technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.