Morphy Richards
9 Cabot Lane,
Poole, BH17 7BY,
United Kingdom
Poole, BH17 7BY,
United Kingdom
44 17 0958-2402
Manufacturing
Morphy Richards Technographics
Morphy Richards Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Morphy Richards and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Morphy Richards employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Morphy Richards has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, LiveChat for Chatbots and Conversational AI in 2019, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Morphy Richards is running and its propensity to invest more and deepen its relationship with SAP , LiveChat, Inc. , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Morphy Richards revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Morphy Richards intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Morphy Richards Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019, Morphy Richards implemented SAP S/4 HANA as its ERP Financial system. The local deployment covered Morphy Richards and Roberts Radio and was managed from Rotherham, England within the manufacturing business that employs approximately 200 staff. SAP S/4 HANA was used to centralize the finance function and standardize transactional and reporting workflows across the local entity.
The implementation concentrated on core ERP Financial capabilities common to SAP S/4 HANA, including general ledger, accounts payable, accounts receivable, period close orchestration, and financial reporting and control processes. Local Process Owners worked with functional leads to define scope, configure process flows, and identify business readiness gaps that required remediation prior to cutover. The project management emphasis was on translating global process design into local configuration and executable go live plans.
Operational coordination was structured between the Head Office Programme Office team, Global and Local Process Owners, and Morphy Richards workstream leads to ensure cross-company consistency and to share best practices with Group counterparts. The project manager acted as the bridge for collaboration, dependency management, issue escalation, and alignment of milestones across finance and related operational units. Deployment orchestration focused on business function readiness and the creation of actionable transition plans for affected departments.
A formal project governance structure was implemented and enforced, with active issue and risk management and regular monitoring and reporting of project KPIs. Workstream leads were tasked with developing and executing action plans to drive colleague adoption and minimize resistance to change. Governance, process ownership, and post go live support planning were integral to embedding SAP S/4 HANA into Morphy Richards core ERP Financial operations.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Morphy Richards deployed LiveChat as its web-based customer messaging solution, implementing LiveChat on the corporate website to provide real time visitor engagement. The deployment is categorized under Chatbots and Conversational AI and centers on website channel messaging for product support and online customer interactions.
The implementation uses the LiveChat web chat widget and agent console, with configuration aligned to conversational workflows, canned responses, proactive messaging triggers, and chat transcript capture. Functional capabilities described by the application type include real time agent chat, automated conversational flows and reporting for workload and message analytics.
Public source information does not specify named backend integrations or a systems integrator, so the operational footprint appears focused on the website contact channel and the customer service function. Operational coverage likely includes support and digital commerce touchpoints managed by Morphy Richards customer service teams in the United Kingdom, with chat routing and agent queueing configured within the LiveChat application.
Governance elements inferred from the implementation pattern include agent workflow configuration, knowledge base alignment for response templates, and shift oriented queue management to handle inbound web conversations. Rollout details and external integration endpoints were not disclosed in the source, therefore the narrative centers on LiveChat as the deployed Chatbots and Conversational AI application for Morphy Richards customer engagement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Morphy Richards implemented Microsoft 365 in a Collaboration context, with visible indications that Microsoft 365 is in use on its public website. The public surface suggests a tenant-based, cloud-hosted Microsoft 365 deployment providing organization-wide collaboration capabilities.
Microsoft 365 deployments in the Collaboration category typically include core services such as Exchange Online email, Microsoft Teams for synchronous communication, SharePoint Online for intranet and document management, and OneDrive for Business for user file storage. Configuration and automation efforts are likely focused on tenant administration, user and mailbox lifecycle management, site and team provisioning, and policy application to support product development, marketing, and customer service workflows.
Governance and operational controls are expected to follow Microsoft 365 patterns, using centralized tenant administration and role-based administration through the Microsoft 365 admin center, together with identity and access management aligned to the Microsoft identity stack for single sign-on and conditional access. The observable use of Microsoft 365 on the Morphy Richards website indicates integration of cloud-hosted collaboration endpoints with external customer-facing channels and operational coverage across corporate functions within the United Kingdom manufacturing organization.
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Survey and Questionnaire | Collaboration |
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2014 | 2014 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2013 | 2013 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Morphy Richards
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Morphy Richards Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Morphy Richards Technographics
Morphy Richards is a Manufacturing organization based in United Kingdom,
with around 200 employees and annual revenues of $60.0 million.
Morphy Richards operates a diverse technology stack with applications such as
SAP S/4 HANA, LiveChat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Morphy Richards has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, LiveChat, Inc. and Microsoft.
Morphy Richards recently adopted applications including
Awin Affiliate Marketing in 2021, SAP S/4 HANA in 2019 and LiveChat in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Morphy Richards’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Morphy Richards’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Morphy Richards technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.