MRM//McCann
MRM//McCann Technographics
MRM//McCann Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MRM//McCann and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2850 MRM//McCann employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MRM//McCann has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2012, SilkRoad OpenHire Recruiting Management for Recruiting in 2016, Oracle NetSuite Professional Services Automation for Professional Services Automation in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MRM//McCann is running and its propensity to invest more and deepen its relationship with Oracle , SAP , Rival (formerly SilkRoad Technology) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MRM//McCann revenues, which have grown to $610.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MRM//McCann intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MRM//McCann Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2012 | 2012 |
In 2012, MRM//McCann implemented Oracle NetSuite ERP as its ERP Financial platform to centralize core finance and accounting functions across the agency. The deployment established Oracle NetSuite ERP as the primary system for financial management for the United States-based media agency, aligning the application with company finance operations and reporting.
The implementation focused on core financial modules typical for an ERP Financial application, including general ledger, accounts payable, accounts receivable, billing and invoicing, fixed asset tracking, and financial reporting. Oracle NetSuite ERP was configured to support consolidated chart of accounts and period close processes, with role-based access and workflow automation for invoice approval and billing cycles.
Architecturally the solution was delivered as a cloud SaaS instance of Oracle NetSuite ERP, providing a centralized finance system for the organization. Configuration emphasized multi-entity accounting and centralized financial controls to support agency billing and client invoicing workflows across MRM//McCann's operations.
Governance changes included standardizing accounting processes, implementing audit trails and user access controls in Oracle NetSuite ERP, and aligning finance team workflows to the application driven approval and close procedures. The implementation positioned the finance function to operate from a unified ERP Financial system and to use application-native reporting for month end and regulatory reporting.
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Expense Management | ERP Financial Management |
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2009 | 2009 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rival (formerly SilkRoad Technology) | Legacy | SilkRoad OpenHire Recruiting Management | Recruiting | HCM | n/a | 2016 | 2016 |
In 2016, MRM//McCann deployed SilkRoad OpenHire Recruiting Management from Rival, formerly SilkRoad Technology, as its applicant tracking system on the public careers site. SilkRoad OpenHire Recruiting Management operates as the ATS and primary job posting engine for external hiring traffic, ingesting candidate applications into structured candidate records and hiring workflows.
The deployment addresses core Recruiting workflows including requisition creation, job posting to the corporate careers portal, applicant intake, candidate tracking, and staged interview workflows consistent with Recruiting systems. Integration with the MRM//McCann careers website routes external applications directly into SilkRoad OpenHire Recruiting Management, enabling recruiting and talent acquisition teams to manage requisitions and candidate pipelines centrally, with HR-driven governance over job posting approvals and hiring stage configuration.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Professional Services Automation | Professional Services Automation | ERP Services and Operations | n/a | 2012 | 2012 |
In 2012, MRM//McCann implemented Oracle NetSuite Professional Services Automation across its United States and Buenos Aires offices. The deployment used NetSuite's cloud based Professional Services Automation to provide a standardized platform for project delivery and resource management across those sites.
Oracle NetSuite Professional Services Automation was configured to improve project tracking and resource utilization, capabilities explicitly cited by MRM. Consistent with Professional Services Automation best practices, the implementation emphasized project management workflows, resource scheduling, time and expense capture, and utilization reporting to support professional services operations.
The rollout targeted professional services and delivery teams in the companys U.S. and Buenos Aires locations, with a rapid implementation approach intended to support MRM//McCanns fast growing business. Governance focused on centralizing project visibility and resource allocation processes to create a single operational record for project execution and staffing.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at MRM//McCann
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by MRM//McCann Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MRM//McCann IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MRM//McCann digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD MRM//McCann Technographics
MRM//McCann is a Media organization based in United States,
with around 2850 employees and annual revenues of $610.0 million.
MRM//McCann operates a diverse technology stack with applications such as
Oracle NetSuite ERP, SilkRoad OpenHire Recruiting Management and Oracle NetSuite Professional Services Automation,
covering areas like ERP Financial, Recruiting and Professional Services Automation.
MRM//McCann has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle and Rival (formerly SilkRoad Technology).
MRM//McCann recently adopted applications including
Adobe Connect in 2021, Salesforce Sales Cloud in 2021 and OneTrust Cookie Consent in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MRM//McCann’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MRM//McCann’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MRM//McCann technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.