Zagreb, 10000,
Croatia
MStart Plus Technographics
MStart Plus Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MStart Plus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 MStart Plus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MStart Plus has purchased the following applications: Zoom for Audio Video and Web Conferencing in 2020, WooCommerce for eCommerce in 2022, Google Tag Manager for Tag Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MStart Plus is running and its propensity to invest more and deepen its relationship with Zoom Video Communications , Google , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MStart Plus revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MStart Plus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MStart Plus Tech Stack and Enterprise Applications
MStart Plus Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, MStart Plus implemented Zoom as an Audio Video and Web Conferencing solution and embedded Zoom on its public website to facilitate client-facing meetings and direct session joins. The deployment uses the Zoom cloud SaaS platform with meeting links and scheduling surfaced on web pages and provisioned to staff across consulting, sales, and operations functions, aligning the application with client engagement and service delivery workflows.
Configuration focused on standard conferencing capabilities such as video meetings, screen sharing, recording, and scheduling, with Zoom meeting widgets embedded for direct join from the site. Operational governance centers on centralized account provisioning, meeting access controls, and consistent scheduling practices to support consultants and client managers, documenting MStart Plus Zoom Audio Video and Web Conferencing use for professional services with an emphasis on web-embedded meeting flows and staff-facing account controls.
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
MStart Plus eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, MStart Plus implemented WooCommerce on its corporate website to provision eCommerce functionality for online sales and client-facing transactions. The deployment uses WooCommerce from Automattic as the application layer for eCommerce, running on the company website and managed through the site content stack.
The implementation centers on standard WooCommerce modules including a product and service catalog, shopping cart and checkout flows, customer account and order management, and pricing and tax configuration. Configuration work emphasized catalog structuring for professional services, checkout customization to capture client details, and CMS-driven content management using the website platform that hosts WooCommerce.
Operational ownership is scoped to the site and web operations team within MStart Plus, with business function impact across sales, marketing, and client services. Governance is handled through website content and commerce workflows, with edits and product updates managed in the WordPress admin interface and commerce operations aligned to existing marketing and service delivery processes.
|
MStart Plus CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Tag Manager | Tag Management | CRM | n/a | 2021 | 2021 |
In 2021, MStart Plus deployed Google Tag Manager on its corporate website. MStart Plus implemented Google Tag Manager as a Tag Management solution to centralize browser-side tag control and reduce direct edits to page source.
The implementation is structured around a single Google Tag Manager container embedded in site pages, using tags, triggers, and variables to orchestrate client-side scripts and event collection. Functional configuration emphasizes container-level governance, with a client-side data layer surfaced to capture page and event attributes for marketing and analytics tags. Operational ownership aligns with marketing and analytics teams managing workspaces and publish approvals through role-based access controls inside Google Tag Manager, standardizing tag governance and deployment for the website.
|
MStart Plus IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Network Management and Monitoring | IaaS |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at MStart Plus
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by MStart Plus Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-01-27 | MStart Plus | Evaluated | BMC Software | BMC Helix Discovery | Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |