MullenLowe
MullenLowe Technographics
MullenLowe Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MullenLowe and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6400 MullenLowe employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MullenLowe has purchased the following applications: SAP Concur Expense for Expense Management in 2017, Microsoft Power BI for Analytics and BI in 2017, Amazon EC2 for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MullenLowe is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MullenLowe revenues, which have grown to $630.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MullenLowe intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MullenLowe Tech Stack and Enterprise Applications
MullenLowe ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2017 | 2017 |
In 2017 MullenLowe implemented SAP Concur Expense as its Expense Management solution to centralize employee expense reporting and travel coordination for creative and finance teams. The deployment targeted finance, creative coordination, and resource management functions within MullenLowe United States operations.
SAP Concur Expense was configured to capture and input financial data using Concur Assist, supporting the creative coordinator in coordinating travel arrangements and documenting trip expenses. Core Expense Management capabilities implemented included expense entry, receipt capture, approval workflows, and travel-related expense linkage through Concur Assist to provide finance visibility on bookings.
Operationally the implementation established coordination between Concur-driven expense workflows and Jira-based production scheduling, with the resource manager booking art directors and copywriters through Jira while finance and creative coordinators referenced SAP Concur Expense records for cost allocation. This narrative reflects an operational interface between expense processing and production resource planning without asserting a technical connector.
Governance and process changes aligned expense submission and approvals with production booking cycles, enabling creative coordinators and resource managers to synchronize travel and staffing decisions with expense reporting. SAP Concur Expense served as the Expense Management backbone for finance, creative operations, and resource management workflows.
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MullenLowe Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2017 | 2018 |
In 2017, MullenLowe implemented Microsoft Power BI as its principal Analytics and BI platform to centralize agency reporting and campaign analytics. The implementation targeted centralized reporting, self service visualization, and standardized data models for US operations and global account teams.
Microsoft Power BI was configured for data modeling using Power Query and DAX, report authoring and interactive dashboards, scheduled data refresh, and published apps for distribution. The deployment used shared workspaces, role level security and dataset certification to manage access across marketing, media planning and finance functions.
Data pipelines were built around SQL based staging and modeled datasets, with analysts leveraging SQL and Python for data preparation and transformation. Existing visualization tooling such as Tableau and Datorama remained in the analytics environment for specialized use cases, while Microsoft Power BI served as the primary report delivery layer.
Governance emphasized dataset ownership, version control and a cadence of report review and training for visualization best practices. Job requirements cited familiarity with database design, data management and visualization, signaling that operationalizing Microsoft Power BI relied on upskilling analytics teams within MullenLowe’s Analytics and BI function.
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MullenLowe IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 |
In 2021 MullenLowe deployed Amazon EC2 under the Application Hosting and Computing Services category to host and run its public website infrastructure. The Amazon EC2 implementation provides elastic compute capacity for site content and application workloads, with instance configuration and image-based provisioning used to manage capacity and platform consistency.
The deployment centers on web-facing compute for MullenLowe’s digital operations and is configured to leverage Amazon EC2 capabilities such as scalable instance provisioning, autoscaling policies, load distribution, and identity and access controls to support secure operational access. Operational ownership aligns with web and application teams, with lifecycle management practices for instance sizing, patching, and image updates integrated into change control and cloud operations workflows.
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Cloud Storage | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at MullenLowe
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Associate Director, Strategic Analytics | Director | IT | |
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Head of US Analytics | Director | Finance | |
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Director of IT | Director | IT | |
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SVP, Corporate Controller | VP | Finance | |
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Chief Executive Officer | CXO | Finance | |
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Chief Strategy Officer | CXO | Finance | |
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VP, Director of Recruiting | Director | HR | |
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VP, Manager Client Accounting | VP | Finance | |
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Accounting Manager | Manager | Finance | |
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Global President | CXO | Finance | |
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EVP Director of Operations | Director | Finance | |
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Senior Vice President, Human Resources | VP | HR | |
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Apps Being Evaluated by MullenLowe Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MullenLowe IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MullenLowe digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD MullenLowe Technographics
MullenLowe is a Media organization based in United States,
with around 6400 employees and annual revenues of $630.0 million.
MullenLowe operates a diverse technology stack with applications such as
SAP Concur Expense, Microsoft Power BI and Amazon EC2,
covering areas like Expense Management, Analytics and BI and Application Hosting and Computing Services.
MullenLowe has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Amazon Web Services (AWS).
MullenLowe recently adopted applications including
Amazon EC2 in 2021, Amazon S3 in 2021 and SAP Concur Expense in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MullenLowe’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MullenLowe’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MullenLowe technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.