MusclePharm
4721 Ironton Street,
Denver, 80239, CO,
United States
Denver, 80239, CO,
United States
1 800-292-3909
Professional Services
MusclePharm Technographics
MusclePharm Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by MusclePharm and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 MusclePharm employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that MusclePharm has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Microsoft 365 for Collaboration in 2016, Shopify for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems MusclePharm is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , Shopify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing MusclePharm revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for MusclePharm intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
MusclePharm Tech Stack and Enterprise Applications
MusclePharm ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, MusclePharm implemented Oracle NetSuite ERP to centralize ERP Financial operations and transactional accounting. The Oracle NetSuite ERP deployment was used to manage full cycle Accounts Payable processes and general ledger controls, with explicit processing of over 500 invoices monthly through a combination of Concur and NetSuite workflows.
The implementation covered core functional modules including Accounts Payable, General Ledger accounting, inventory invoice and purchase order processing, three way matching against bill of lading, month end accruals and journal entry creation, fixed asset and prepaid account reconciliation, and payment processing including wire template creation. Oracle NetSuite ERP was configured for coding, entry, check runs and posting of payments, and the team performed ongoing review of cost and pricing for inventory items within the system.
Integrations included Concur for invoice capture and check runs and bank channel templates for wire processing, supporting vendor statement maintenance and cash disbursement workflows. Operational coverage spanned finance and accounting functions with touchpoints into procurement and inventory operations, and routine correspondence with executives to obtain approvals for invoices and cash disbursements.
Governance and process changes were formalized through a maintained approval spreadsheet used to process more than 500 invoices monthly, monthly balance sheet reviews, GL validation in NetSuite, reconciliations of prepaid, fixed asset and expense accounts, and the creation and implementation of an invoice approval workflow in NetSuite in collaboration with IT. Internal controls were documented and enforced per company policy, with ongoing updates to procedures as needed.
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MusclePharm Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, MusclePharm implemented Microsoft 365 to provide Collaboration capabilities for its 200 person corporate workforce. The company’s public website indicates use of Microsoft 365, reflecting cloud hosted productivity and collaboration services tied to the corporate domain.
Implementation focused on core Microsoft 365 services including Exchange Online for corporate email, SharePoint Online for intranet and content management, Microsoft Teams for synchronous collaboration, OneDrive for file sync and Office desktop and web apps for document creation. Configuration work included tenant provisioning, user licensing strategy, and mailbox and site provisioning to support standard Collaboration workflows.
Operational coverage encompassed marketing, sales, and central corporate functions where Microsoft 365 enabled content collaboration, document lifecycle governance, and internal communications. The presence of Microsoft 365 on the company website suggests integration between tenant identity and the public domain, and coordination of content publishing workflows with SharePoint and Teams based collaboration.
Governance was centered on centralized tenant administration, role based access controls, and identity management via Azure Active Directory to enforce access and authentication for Collaboration services. Rollout considerations for a 200 person organization likely included staged user onboarding, licensing alignment, and basic information governance configurations.
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MusclePharm eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, MusclePharm implemented Shopify to power its eCommerce presence on its public website. The Shopify implementation serves MusclePharm's online sales and merchandising functions and is the primary platform for direct-to-consumer web storefront activity.
The deployment configured Shopify storefront capabilities including product catalog management, shopping cart and checkout flows, customer account handling, and order management features. Configuration work emphasized storefront theming, product variants and pricing, promotional merchandising, and fulfillment-oriented order processing consistent with standard eCommerce platform capabilities.
Operational scope centers on the corporate online channel and supports marketing, merchandising, and fulfillment teams responsible for content updates, product listings, and order handling. Governance concentrated administration within the Shopify console, implementing role-based access and publishing workflows to centralize merchandising control and streamline online order operations.
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eCommerce | eCommerce |
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2017 | 2017 |
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Product Review Management | eCommerce |
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2019 | 2019 |
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MusclePharm CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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MusclePharm IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at MusclePharm
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Operating Officer | CXO | Finance | |
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CEO, Chairman of the Board | CXO | Finance | |
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SVP of International Business | VP | Operations | |
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Interim Chief Financial Officer | CXO | Finance | |
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Assistant Controller | Director | Finance | |
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Corporate Controller | Director | Finance | |
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Apps Being Evaluated by MusclePharm Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from MusclePharm IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the MusclePharm digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD MusclePharm Technographics
MusclePharm is a Professional Services organization based in United States,
with around 200 employees and annual revenues of $80.0 million.
MusclePharm operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Microsoft 365 and Shopify,
covering areas like ERP Financial, Collaboration and eCommerce.
MusclePharm has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Microsoft and Shopify.
MusclePharm recently adopted applications including
DigitalOcean Droplets in 2020, Cloudflare CDN in 2020 and Opinew in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of MusclePharm’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates MusclePharm’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete MusclePharm technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.