NASCAR
One Daytona Boulevard,
Daytona Beach, 32114, FL,
United States
Daytona Beach, 32114, FL,
United States
1 386-253-0611
Leisure and Hospitality
NASCAR Technographics
NASCAR Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by NASCAR and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2500 NASCAR employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NASCAR has purchased the following applications: Workday Financial Management for ERP Financial in 2020, Workday HCM for Core HR in 2020, Yardi Voyager for Real Estate Property Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NASCAR is running and its propensity to invest more and deepen its relationship with Workday , SAP , Stripe or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NASCAR revenues, which have grown to $362.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NASCAR intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
NASCAR Tech Stack and Enterprise Applications
NASCAR ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Oracle PeopleSoft ERP | Workday Financial Management | ERP Financial | ERP | n/a | 2020 | 2020 |
In 2020, NASCAR implemented Workday Financial Management as its ERP Financial platform, establishing a cloud based finance backbone alongside its HR technology stack. NASCAR implemented Workday Financial Management to unify financial workflows while aligning finance with existing HCM, time tracking, and payroll activities that were consolidated from Oracle PeopleSoft ERP and UltiPro during the program.
The implementation covered core financial modules typical of ERP Financial deployments, including general ledger configuration, accounts payable and receivable workflows, and financial reporting capabilities, integrated conceptually with payroll and timekeeping processes. Workday Financial Management was configured to accept validated master and transactional data migrated from the two named prior systems, with data reconciliation and validation routines emphasized during cutover.
Integrations and operational coverage focused on tight linkage between finance and HR systems, with explicit workstreams for Time Tracking, Payroll, and HCM noted in project staffing and day to day operations. The deployment supported finance, HR, and payroll business functions, and required cross functional data consumers to define requirements and consume HR data exposed by the Financial Management implementation.
Governance and rollout were organized around business requirements gathering, business process mapping, system configuration, user acceptance testing, and end user support. Project activity also included efforts to standardize policy, procedure, and practice across the workforce after a recent merger, with dedicated workstream leadership providing ongoing system setup, validation, and user experience support.
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Expense Management | ERP |
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2012 | 2012 |
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Payment Processing | ERP |
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2020 | 2020 |
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NASCAR HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2020 | 2020 |
In 2020, NASCAR implemented Workday HCM as its Core HR platform for its approximately 2,500 employee organization. The Workday HCM implementation focused on foundational human capital management, aligning HR operations including benefits administration, onboarding, and employee relations to a centralized application architecture.
Configuration work documented in supporting notes encompassed extensive Workday HCM business process setup, including validation rules, calculated fields, notifications, alerts, and the development of reports, discovery boards, and dashboards. The team built and ran EIBs for data loads, managed data conversion and migration tasks, and executed system testing within a standard SDLC cadence.
Operational coverage included Tier 1 through Tier 3 support, ongoing troubleshooting, system maintenance, reporting ownership, and knowledge transfer to HR stakeholders. The program included requirements gathering, GAP analysis, authoring functional specifications, facilitating design sessions, project managing configuration changes, and validating enhancements to Workday HCM functionality.
Notes indicate configuration activities also touched Workday Financials business processes where required, creating tighter alignment between HR transactions and downstream reporting and dashboards. Governance centered on business process mapping, formal requirements and testing workflows, and iterative process improvement driven by operational metrics.
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Employee Engagement | HCM |
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2023 | 2023 |
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Employee Recognition and Rewards Management | HCM |
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2008 | 2008 |
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Payroll | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2014 | 2014 |
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NASCAR ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Yardi | Legacy | Yardi Voyager | Real Estate Property Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, NASCAR implemented Yardi Voyager as its Real Estate Property Management platform. Yardi Voyager is surfaced on NASCAR's website to provide property-facing functionality alongside internal property operations, indicating a deployment that supports both external tenant interactions and internal portfolio oversight.
The deployment focuses on core Real Estate Property Management capabilities, configured to manage lease administration, property accounting workflows, work order and maintenance tracking, and tenant portal services. Yardi Voyager was configured to support standardized lease lifecycle processes and operational workflows typical of corporate real estate management, with role based access controls and centralized data for property and lease records.
Operational coverage includes NASCAR real estate, facilities, and finance teams, aligning property management and facilities management activities within a single application platform. Governance emphasis centers on centralized operational workflows, standardized lease documentation and access controls, while the visible website integration provides a public facing touchpoint for property listings or tenant interactions through the Yardi Voyager interface.
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NASCAR AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Generative AI Platforms | AI Development |
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2023 | 2023 |
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NASCAR AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Artificial Intelligence Marketing | AI-Powered Application |
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2019 | 2019 |
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NASCAR Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Event Management | Collaboration |
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2020 | 2020 |
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Event Management | Collaboration |
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2014 | 2014 |
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NASCAR Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2021 | 2021 |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2013 | 2013 |
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NASCAR CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2011 | 2011 |
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Customer Engagement, Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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NASCAR ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2013 | 2013 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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NASCAR TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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NASCAR PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2023 | 2024 |
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Apps Development | PaaS |
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2023 | 2023 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2021 | 2021 |
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NASCAR IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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NASCAR CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at NASCAR
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Revenue Officer | CXO | Finance | |
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Vice President, Business Development | VP | Sales | |
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Senior Director Business Development | Director | Sales | |
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Director, Business Development | Director | Finance | |
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Senior Vice President, Racing Operations | VP | Operations | |
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Director, Human Resources | Director | HR | |
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CEO and Chairman | CXO | Finance | |
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SVP & Chief Human Resources Officer | CXO | HR | |
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Senior Director, Human Resources | Director | HR | |
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SVP, Chief Financial Officer | CXO | Finance | |
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Chief Human Resources Officer | CXO | HR | |
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Managing Director, Technology | Director | IT | |
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Director, Human Resources | Director | HR | |
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Managing Director | Director | Finance | |
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Senior Director of Ticket and Events Services | Director | Operations | |
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Director of Ticket Operations | Director | Finance | |
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Senior Director, Corporate Events & Hospitality | Director | Operations | |
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Managing Director of Event Experience | Director | Operations | |
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Director, Digital Content | Director | Marketing | |
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Director, Content | Director | Marketing | |
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Director, Digital Products | Director | IT | |
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VP, Digital Media | VP | Marketing | |
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VP, Human Resources | VP | HR | |
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Managing Director, Finance | Director | Finance | |
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Apps Being Evaluated by NASCAR Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from NASCAR IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the NASCAR digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD NASCAR Technographics
NASCAR is a Leisure and Hospitality organization based in United States,
with around 2500 employees and annual revenues of $362.0 million.
NASCAR operates a diverse technology stack with applications such as
Workday Financial Management, Workday HCM and Yardi Voyager,
covering areas like ERP Financial, Core HR and Real Estate Property Management.
NASCAR has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Workday and Yardi.
NASCAR recently adopted applications including
ServiceNow Employee Center in 2023, ServiceNow AI Platform in 2023 and Ably Pub/Sub in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of NASCAR’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates NASCAR’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete NASCAR technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.