Coventry, CV7 9FT,
United Kingdom
Nasmyth Group Technographics
Nasmyth Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nasmyth Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 540 Nasmyth Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nasmyth Group has purchased the following applications: Forms/Email Based ATS for Applicant Tracking System in 2020, Oracle Moat for Marketing Analytics in 2019, Rackspace Cloud for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nasmyth Group is running and its propensity to invest more and deepen its relationship with In-House Applications , Moorepay , ISGUS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nasmyth Group revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nasmyth Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nasmyth Group Tech Stack and Enterprise Applications
Nasmyth Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | Forms/Email Based ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
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Core HR | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2020 | 2020 |
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Time and Attendance | HCM |
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2014 | 2015 |
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Nasmyth Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019 Nasmyth Group Limited implemented Oracle Moat as its Marketing Analytics solution on its corporate website. Oracle Moat was instrumented on nasmythgroup.com to provide web level advertising measurement, attention metrics and viewability signals tied to the company's digital presence.
Implementation centered on Oracle Moat's attention analytics, viewability measurement and invalid traffic detection capabilities, with measurement collected via page level JavaScript tags and measurement pixels embedded in the site's pages. The deployment focused on capturing impression and engagement telemetry to support marketing and media reporting workflows.
Operational ownership rested with Nasmyth Group Limited's marketing and digital teams in the United Kingdom, using Oracle Moat data to inform media quality and campaign measurement processes. Governance included tag deployment control and analytics ingestion into internal reporting, aligning Marketing Analytics instrumentation with existing digital analytics practices.
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Nasmyth Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rackspace Technology | Legacy | Rackspace Cloud | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013 Nasmyth Group Limited adopted Rackspace Cloud to host its external website, establishing a production environment within the Application Hosting and Computing Services category. Rackspace Cloud is used as the primary application hosting platform for their public web presence, and the narrative centers on web server and content hosting use cases rather than internal business applications.
The implementation scope focused on web-facing compute and storage resources provisioned through Rackspace Cloud, configured to serve HTML content, media assets, and application components required by the corporate site. Typical Application Hosting and Computing Services capabilities were applied, including provisioned virtual compute, persistent storage for site assets, DNS routing for the public domain, and platform-level controls for hosting and uptime.
Operational coverage included the Nasmyth corporate website and associated digital content, placing accountability primarily with the company IT and communications functions for deployment and content updates. Integration surface was limited and explicit, the Rackspace Cloud environment served the website directly, and no other named system integrations are indicated in the source.
Governance and operational practices aligned with standard hosting workflows, with Rackspace Cloud acting as the production hosting environment and Nasmyth managing content deployment and monitoring for the site. The record from 2013 documents Rackspace Cloud as the hosting provider for the Nasmyth Group Limited website within the Application Hosting and Computing Services domain.
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Nasmyth Group
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO | CXO | Finance | |
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Interim Group CFO | CXO | Finance | |
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Financial Controller | Director | Finance | |
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Apps Being Evaluated by Nasmyth Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||