Natura &Co Holding S.A.
Avenida Alexandre Colares,
São Paulo, 05106-000, SP,
Brazil
São Paulo, 05106-000, SP,
Brazil
1 952-479-1196
Consumer Packaged Goods
Natura &Co Holding S.A. Technographics
Natura &Co Holding S.A. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Natura &Co Holding S.A. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 35000 Natura &Co Holding S.A. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Natura &Co Holding S.A. has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, Linx Core for Point Of Sale in 2015, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Natura &Co Holding S.A. is running and its propensity to invest more and deepen its relationship with SAP , Linx , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Natura &Co Holding S.A. revenues, which have grown to $7.64 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Natura &Co Holding S.A. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Natura &Co Holding S.A. Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2018 | 2019 |
In 2018, Natura &Co Holding S.A. implemented SAP S/4 HANA as its ERP Financial platform across the Natura&Co group including Natura, Avon, The Body Shop, and Aesop. The program centralized core finance capabilities for the Brazil-headquartered consumer packaged goods company and aligned the SAP S/4 HANA deployment with enterprise architecture standards maintained by the internal EA organization.
The SAP S/4 HANA implementation focused on standard ERP Financial capabilities, including centralized general ledger processing, accounts payable and receivable workflows, fixed asset accounting, statutory and management reporting, intercompany accounting and treasury controls. SAP S/4 HANA was positioned as the transactional system of record for finance, with configuration and master data governance aligned to application lifecycle management practices defined by the enterprise architecture team.
Deployment architecture was designed for a multicloud environment and included the SAP Cloud Platform as a technical foundation, with integration surfaced through SOA and API layers to other corporate systems. The implementation approach emphasized API-led connectivity and service orientation to enable reuse across regional finance processes and to integrate with non-SAP applications and cloud services.
Governance and rollout were driven by deliverables from the enterprise architecture function, including an Application Lifecycle Management strategy, architecture reference standards, and SAP Solution Roadmaps to align S/4 HANA with broader group strategy. The enterprise architecture lead provided guidance on best-fit cloud architecture, SAP Cloud Platform technical leadership, business case support and governance guidelines for SAP innovation, while operational ownership remained with finance and accounting organizations across the group.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Natura &Co Holding S.A. implemented Linx Core. Linx Core was deployed as a Point Of Sale solution to support retail checkout and in-store sales operations across Natura &Co Holding S.A. store network in Brazil, establishing a dedicated application for point of sale business function and transaction orchestration.
The implementation configured Linx Core Point Of Sale with typical retail modules including transaction processing, cashier user interfaces, payment capture, promotions and pricing rules, returns and exchanges handling, cashier shift and cash reconciliation, offline transaction queueing, tax calculation, and receipt generation. Linx Core was provisioned to manage both front-end checkout workflows and store-level operational controls.
Operational integration focused on store endpoints and central management, with Linx Core interfacing at a systems level to payment terminals and payment acquirers, central inventory and ERP systems, and customer loyalty services where required. The deployment emphasized centralized configuration for pricing and promotions while maintaining store-level transaction processing to ensure continued retail operations across the companys locations in Brazil.
Governance and process changes centered on standardized cashier workflows, role-based security and audit logging within Linx Core, and consolidated configuration management for pricing and promotions. Operational rollout prioritized store enablement and cash management procedure alignment, with ongoing configuration governance to enforce consistent point of sale policies across Natura &Co Holding S.A.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Natura &Co Holding S.A. began deploying Microsoft 365 to support Collaboration across its organization. The Microsoft 365 deployment is observable on the company public website, indicating the application is referenced as part of the firm’s digital asset footprint.
The implementation leverages core Microsoft 365 capabilities such as Exchange Online for corporate email, SharePoint for intranet and document management, Microsoft Teams for synchronous collaboration, OneDrive for user file storage, and Office productivity applications. Configuration emphasis aligns with the Collaboration category, focusing on document lifecycle, team workspaces, and real-time communication capabilities.
Operational coverage is positioned to support corporate functions that require coordinated content production and communication, including internal communications, marketing collaboration, and centralized knowledge management. The deployment pattern indicates tenant-level governance with centralized user provisioning, access controls, and compliance configuration consistent with enterprise Microsoft 365 Collaboration deployments.
Microsoft 365 is stated by reference on Natura &Co Holding S.A.’s website, reinforcing that the application is integrated into both internal collaboration workflows and externally visible content processes.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
|
2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Partner Relationship Management | CRM |
|
2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
|
2013 | 2013 |
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Content Delivery Network | IaaS |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Natura &Co Holding S.A.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Natura &Co Holding S.A. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Natura &Co Holding S.A. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Natura &Co Holding S.A. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Natura &Co Holding S.A. Technographics
Natura &Co Holding S.A. is a Consumer Packaged Goods organization based in Brazil,
with around 35000 employees and annual revenues of $7.64 billion.
Natura &Co Holding S.A. operates a diverse technology stack with applications such as
SAP S/4 HANA, Linx Core and Microsoft 365,
covering areas like ERP Financial, Point Of Sale and Collaboration.
Natura &Co Holding S.A. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Linx and Microsoft.
Natura &Co Holding S.A. recently adopted applications including
Awin Affiliate Marketing in 2021, OneTrust Cookie Consent in 2021 and Oracle Commerce Platform ( ex ATG Web Commerce ) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Natura &Co Holding S.A.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Natura &Co Holding S.A.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Natura &Co Holding S.A. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.