Naturgy
Avenida de America, number 38,
Madrid, 28008,
Spain
Madrid, 28008,
Spain
34 921 44 31 36
Utilities
Naturgy Technographics
Naturgy Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Naturgy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6670 Naturgy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Naturgy has purchased the following applications: IBM Blockchain Platform for Blockchain Platform in 2019, Adobe Connect for Audio Video and Web Conferencing in 2019, Adobe Experience Cloud for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Naturgy is running and its propensity to invest more and deepen its relationship with IBM , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Naturgy revenues, which have grown to $21.19 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Naturgy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Naturgy Tech Stack and Enterprise Applications
Naturgy Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM Blockchain Platform | Blockchain Platform | Blockchain | n/a | 2019 | 2019 |
In 2019, Naturgy implemented IBM Blockchain Platform as part of a broader hybrid cloud strategy with IBM to secure its network and enable new utility services. Naturgy is a Spanish multinational utility serving 18 million gas and electric consumers, and the IBM Blockchain Platform deployment is framed to support data-driven consumer services and operational modernization.
The deployment uses IBM Blockchain Platform as a Blockchain Platform integrated into a hybrid cloud architecture, combining distributed ledger capabilities with cloud-hosted data stores and IoT telemetry ingestion. Functional capabilities described include secure provenance and sharing of smart meter data, smart contract orchestration for flexible pricing and billing transparency, and API surfaces to support consumer self-service portals and field worker applications.
Integrations explicitly referenced include smart meter data sources and front-end consumer and field applications, while the engagement also leverages IBM Watson AI capabilities for employee virtual assistants and IT automation. Operational scope covers customer billing and pricing processes, field operations, and internal IT support workflows, aligning blockchain recordkeeping with meter telemetry and service applications.
Governance and rollout are governed through a ten year strategic agreement and access to a virtual IBM innovation hub for research and iterative solution design, intended to steer adoption of blockchain, IoT, AI, and cloud capabilities. Outcomes explicitly stated include enabling consumer self-services and greater billing transparency through the IBM Blockchain Platform, and the ability to compose smart services from smart meter data.
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Naturgy Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019, Naturgy implemented Adobe Connect as its Audio Video and Web Conferencing solution and exposed meeting and webinar access directly via the corporate website. Adobe Connect was positioned to support externally facing webinars and browser-based meetings while serving internal collaboration and training needs across the organization.
The Adobe Connect deployment emphasized standard conferencing modules, including persistent virtual meeting rooms, webinar session management, content sharing and slide broadcasting, session recording and archive, attendee controls, polling and Q&A, and breakout room facilitation. These capabilities align with common Audio Video and Web Conferencing functional workflows for scheduled webinars, on-demand recorded sessions, and interactive training classes.
Operational scope focused on web-hosted events accessible to external audiences from Naturgy's site and internal stakeholders for communications, learning and development, and investor or customer engagement. The implementation exposed Adobe Connect meeting endpoints on the public site for guest access and supported browser-first participant workflows typical of web conferencing platforms.
Governance was structured around centralized meeting administration, host role configuration, and standardized session templates to enforce consistent scheduling and access policies. Operational processes included provisioning and hosting governance to manage session ownership, content retention through recorded session archives, and administrative controls for participant moderation and event orchestration.
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Collaboration | Collaboration |
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2018 | 2018 |
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Naturgy CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Experience Cloud | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019 Naturgy deployed Adobe Experience Cloud to power its public website and web channels. This Naturgy Adobe Experience Cloud Customer Experience deployment focuses on digital customer engagement and centralized site content delivery.
The implementation leverages Adobe Experience Cloud capabilities typical for Customer Experience platforms, including web content management, real-time analytics, personalization, and campaign orchestration. Configuration emphasized site-level tagging, modular content fragments, and experience delivery to support consistent messaging across pages.
Deployment architecture is web-forward, embedding Adobe Experience Cloud components into Naturgy’s website to capture behavioral telemetry and drive targeted content experiences. Operational scope covers marketing and digital channels, affecting marketing operations, digital content teams, and online customer engagement workflows.
Governance was organized around centralized editorial workflows, staged approvals, and experience testing to manage content lifecycles and run iterative experiments on the site. Adobe Experience Cloud is instrumented for ongoing experience management and campaign scheduling across Naturgy’s web properties.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Naturgy Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2015 | 2015 |
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Naturgy PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Extract, Transform, and Load (ETL), Data Replication | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Naturgy IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Naturgy CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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Naturgy Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2025 | 2025 |
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IT Decision Makers and Key Stakeholders at Naturgy
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Naturgy Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Naturgy IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Naturgy digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Naturgy Technographics
Naturgy is a Utilities organization based in Spain,
with around 6670 employees and annual revenues of $21.19 billion.
Naturgy operates a diverse technology stack with applications such as
IBM Blockchain Platform, Adobe Connect and Adobe Experience Cloud,
covering areas like Blockchain Platform, Audio Video and Web Conferencing and Customer Experience.
Naturgy has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as IBM and Adobe Systems.
Naturgy recently adopted applications including
Kyndryl IT Modernization in 2025, Oracle Cloud Infrastructure in 2023 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Naturgy’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Naturgy’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Naturgy technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.