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NEOM Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by NEOM and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 NEOM employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NEOM has purchased the following applications: Palantir Foundry for Analytics and BI in 2023, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Optimizely Content Marketing Platform for Content Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NEOM is running and its propensity to invest more and deepen its relationship with Palantir Technologies , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NEOM revenues, which have grown to $1.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NEOM intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Palantir Technologies | Legacy | Palantir Foundry | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Optimizely | Legacy | Optimizely Content Marketing Platform | Content Management | Content Management | Starcom | 2023 | 2023 |
In 2023, NEOM implemented Optimizely Content Marketing Platform to support a content-first strategy and scale communications across its resident community, using the Content Management solution to centralize content operations and stewardship. The selection announced August 7, 2023 followed a strategic push to increase brand awareness during an ambitious construction timeline, and the Optimizely Content Marketing Platform deal is reported among the largest in Optimizely history.
NEOM configured the Optimizely Content Marketing Platform to manage an end-to-end content lifecycle, explicitly covering strategy, planning, prioritization, progression, release management and localization. The implementation emphasizes content reuse and the curation of a single source of truth via a Data Asset Manager, enabling marketing teams to author, version and stage content across campaign and communications workflows typical of Content Management deployments.
NEOM partnered with Starcom to evaluate CMP options and to consult on platform selection and adoption, with Starcom supporting requirement definition and vendor comparison. Operational coverage extends across NEOM marketing and communications functions and into partner collaboration, with the platform positioned as the de facto tool for content-related processes across the organization as it scales through construction and resident community engagement phases.
Governance and workflow changes focus on centralizing content ownership, standardizing release and localization processes, and enabling cross-team collaboration to reduce operational overhead. Stated outcomes include powering greater agility, increasing content reuse and supporting broader brand awareness objectives, with the Optimizely Content Marketing Platform intended to support NEOM’s content processes from initial strategy through publication and asset management.
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Digital Asset Management | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Environmental, Social, and Governance (ESG) | EPM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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