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Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

New Directions Aromatics Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Focus Softnet Legacy Focus 9 ERP Financial ERP Financial Management Focus Softnet 2022 2022
In 2022, New Directions Aromatics deployed Focus 9 as its operating system to manage high-volume North American order fulfilment, warehousing and integrated supply-chain processes. The Focus 9 deployment positions the solution as the company's ERP Financial backbone for distribution operations, centralizing inventory and order processing workflows across its North American footprint. The implementation leverages warehouse management, core financials and CRM capabilities typical of Focus 9, configured to automate inventory transactions, order picking, shipping processes and customer order lifecycle management. Configurations emphasize WMS driven order orchestration, integrated stock ledger entries and CRM linked order histories to support fulfillment and post sale service. Focus Softnet acted as the implementation partner for the rollout, and the system is described by the vendor as the operating system for warehousing and order management across North America. Operational scope spans distribution, warehouse operations, order management, inventory control, logistics coordination and accounting, aligning transactional workflows with system governance for order to cash and supply-chain reconciliations, and the deployment enabled automation of inventory and order processing as reported in the vendor success story.
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Focus Softnet Legacy Focus Centra REMS Real Estate Property Management ERP Services and Operations n/a 2019 2019
In 2019, New Directions Aromatics implemented Focus Centra REMS, a Real Estate Property Management application, to automate warehousing, order processing and CRM workflows supporting high-volume North American order fulfilment and to improve supply chain visibility. The implementation targeted distribution operations, aligning inventory control and order processing capabilities with customer relationship workflows to streamline end to end fulfillment and supply chain visibility for the company. Vendor materials cited Focus ERP, Focus WMS and CentraHub CRM and WMS as explicit components used in the overall solution, and Focus Centra REMS was applied within that Centra product family context to extend operational coverage into property management related record keeping and orchestration. Operational scope included warehousing, order processing, sales and supply chain functions, with configuration focused on WMS capabilities, order processing automation and CRM workflow automation to support North American order fulfilment.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2021 2021
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Warehouse Management SCM 2022 2022
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Account Based Marketing CRM 2023 2023
CRM CRM 2022 2023
CRM CRM 2020 2021
Customer Support CRM 2016 2016
Marketing Analytics CRM 2019 2019
Marketing Automation CRM 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Content Delivery Network IaaS 2022 2022
IT Decision Makers and Key Stakeholders at New Directions Aromatics
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by New Directions Aromatics Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD New Directions Aromatics Technographics

New Directions Aromatics is a Distribution organization based in Canada, with around 152 employees and annual revenues of $20.0 million.

New Directions Aromatics operates a diverse technology stack with applications such as Focus 9, Focus Centra REMS and Microsoft 365, covering areas like ERP Financial, Real Estate Property Management and Collaboration.

New Directions Aromatics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Focus Softnet and Microsoft.

New Directions Aromatics recently adopted applications including Zoominfo Platform in 2023, Focus 9 in 2022 and Focus WMS in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of New Directions Aromatics’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates New Directions Aromatics’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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