Mississauga, L5T 2G9, ON,
Canada
New Directions Aromatics Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by New Directions Aromatics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 152 New Directions Aromatics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that New Directions Aromatics has purchased the following applications: Focus 9 for ERP Financial in 2022, Focus Centra REMS for Real Estate Property Management in 2019, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems New Directions Aromatics is running and its propensity to invest more and deepen its relationship with Focus Softnet , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing New Directions Aromatics revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for New Directions Aromatics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Focus Softnet | Legacy | Focus 9 | ERP Financial | ERP Financial Management | Focus Softnet | 2022 | 2022 |
In 2022, New Directions Aromatics deployed Focus 9 as its operating system to manage high-volume North American order fulfilment, warehousing and integrated supply-chain processes. The Focus 9 deployment positions the solution as the company's ERP Financial backbone for distribution operations, centralizing inventory and order processing workflows across its North American footprint.
The implementation leverages warehouse management, core financials and CRM capabilities typical of Focus 9, configured to automate inventory transactions, order picking, shipping processes and customer order lifecycle management. Configurations emphasize WMS driven order orchestration, integrated stock ledger entries and CRM linked order histories to support fulfillment and post sale service.
Focus Softnet acted as the implementation partner for the rollout, and the system is described by the vendor as the operating system for warehousing and order management across North America. Operational scope spans distribution, warehouse operations, order management, inventory control, logistics coordination and accounting, aligning transactional workflows with system governance for order to cash and supply-chain reconciliations, and the deployment enabled automation of inventory and order processing as reported in the vendor success story.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Focus Softnet | Legacy | Focus Centra REMS | Real Estate Property Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, New Directions Aromatics implemented Focus Centra REMS, a Real Estate Property Management application, to automate warehousing, order processing and CRM workflows supporting high-volume North American order fulfilment and to improve supply chain visibility. The implementation targeted distribution operations, aligning inventory control and order processing capabilities with customer relationship workflows to streamline end to end fulfillment and supply chain visibility for the company.
Vendor materials cited Focus ERP, Focus WMS and CentraHub CRM and WMS as explicit components used in the overall solution, and Focus Centra REMS was applied within that Centra product family context to extend operational coverage into property management related record keeping and orchestration. Operational scope included warehousing, order processing, sales and supply chain functions, with configuration focused on WMS capabilities, order processing automation and CRM workflow automation to support North American order fulfilment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Warehouse Management | SCM |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2022 | 2023 |
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CRM | CRM |
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2020 | 2021 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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