New Directions Aromatics
6781 Columbus Rd,
Mississauga, L5T 2G9, ON,
Canada
Mississauga, L5T 2G9, ON,
Canada
1 905-362-1915
Distribution
New Directions Aromatics Technographics
New Directions Aromatics Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by New Directions Aromatics and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 152 New Directions Aromatics employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that New Directions Aromatics has purchased the following applications: Focus 9 for ERP Financial in 2022, Focus Centra REMS for Real Estate Property Management in 2019, Microsoft 365 for Collaboration in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems New Directions Aromatics is running and its propensity to invest more and deepen its relationship with Focus Softnet , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing New Directions Aromatics revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for New Directions Aromatics intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
New Directions Aromatics Tech Stack and Enterprise Applications
New Directions Aromatics ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Focus Softnet | Legacy | Focus 9 | ERP Financial | ERP | Focus Softnet | 2022 | 2022 |
In 2022, New Directions Aromatics deployed Focus 9 as its operating system to manage high-volume North American order fulfilment, warehousing and integrated supply-chain processes. The Focus 9 deployment positions the solution as the company's ERP Financial backbone for distribution operations, centralizing inventory and order processing workflows across its North American footprint.
The implementation leverages warehouse management, core financials and CRM capabilities typical of Focus 9, configured to automate inventory transactions, order picking, shipping processes and customer order lifecycle management. Configurations emphasize WMS driven order orchestration, integrated stock ledger entries and CRM linked order histories to support fulfillment and post sale service.
Focus Softnet acted as the implementation partner for the rollout, and the system is described by the vendor as the operating system for warehousing and order management across North America. Operational scope spans distribution, warehouse operations, order management, inventory control, logistics coordination and accounting, aligning transactional workflows with system governance for order to cash and supply-chain reconciliations, and the deployment enabled automation of inventory and order processing as reported in the vendor success story.
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New Directions Aromatics ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Focus Softnet | Legacy | Focus Centra REMS | Real Estate Property Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, New Directions Aromatics implemented Focus Centra REMS, a Real Estate Property Management application, to automate warehousing, order processing and CRM workflows supporting high-volume North American order fulfilment and to improve supply chain visibility. The implementation targeted distribution operations, aligning inventory control and order processing capabilities with customer relationship workflows to streamline end to end fulfillment and supply chain visibility for the company.
Vendor materials cited Focus ERP, Focus WMS and CentraHub CRM and WMS as explicit components used in the overall solution, and Focus Centra REMS was applied within that Centra product family context to extend operational coverage into property management related record keeping and orchestration. Operational scope included warehousing, order processing, sales and supply chain functions, with configuration focused on WMS capabilities, order processing automation and CRM workflow automation to support North American order fulfilment.
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New Directions Aromatics Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, New Directions Aromatics implemented Microsoft 365 to support Collaboration across its organization. The deployment established a cloud-hosted Microsoft 365 tenant to provide core productivity and communication services for a 152 employee Canadian distribution company.
The Microsoft 365 implementation encompasses standard Collaboration capabilities including Exchange Online for corporate email, SharePoint Online and OneDrive for document management and team content, Microsoft Teams for real-time collaboration, and Office desktop and web applications for productivity. Configurations align with Collaboration workflows such as mailbox provisioning, SharePoint site libraries and metadata, OneDrive user storage, Teams channels and co-authoring to support document lifecycles and team coordination.
The company website surfaces Microsoft 365 usage, indicating elements of the public web footprint reference Microsoft 365 services. Operational coverage is centered on corporate functions where collaboration and document exchange are critical, including sales, operations and distribution.
Governance is implemented at the tenant level with role based administration and SharePoint information architecture to structure departmental collaboration and access controls. These governance controls support workflow ownership, content classification, and centralized user provisioning within the Microsoft 365 environment.
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New Directions Aromatics SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Warehouse Management | SCM |
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2022 | 2022 |
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New Directions Aromatics CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2022 | 2023 |
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CRM | CRM |
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2020 | 2021 |
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Customer Support | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2022 | 2022 |
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New Directions Aromatics IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at New Directions Aromatics
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by New Directions Aromatics Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from New Directions Aromatics IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the New Directions Aromatics digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD New Directions Aromatics Technographics
New Directions Aromatics is a Distribution organization based in Canada,
with around 152 employees and annual revenues of $20.0 million.
New Directions Aromatics operates a diverse technology stack with applications such as
Focus 9, Focus Centra REMS and Microsoft 365,
covering areas like ERP Financial, Real Estate Property Management and Collaboration.
New Directions Aromatics has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Focus Softnet and Microsoft.
New Directions Aromatics recently adopted applications including
Zoominfo Platform in 2023, Focus 9 in 2022 and Focus WMS in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of New Directions Aromatics’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates New Directions Aromatics’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete New Directions Aromatics technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.