San Francisco, 94111, CA,
United States
NextRoll Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by NextRoll and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 550 NextRoll employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NextRoll has purchased the following applications: LeanData Matching for Account Based Marketing in 2019, Tipalti Invoice Management and Bill Processing System for AP Automation in 2022, Traceable AI for API Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NextRoll is running and its propensity to invest more and deepen its relationship with LeanData , Tipalti , Harness or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NextRoll revenues, which have grown to $175.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NextRoll intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LeanData | Legacy | LeanData Matching | Account Based Marketing | CRM | n/a | 2019 | 2019 |
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Account Based Marketing | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tipalti | Legacy | Tipalti Invoice Management and Bill Processing System | AP Automation | ERP Financial Management | n/a | 2022 | 2022 |
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ERP Financial | ERP Financial Management |
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2016 | 2017 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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Expense Management | ERP Financial Management |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Harness | Legacy | Traceable AI | API Management | PaaS | n/a | 2022 | 2022 |
In 2022, NextRoll implemented Traceable AI to catalog and secure APIs across its marketing data platform. NextRoll implemented Traceable AI as an API Management solution to provide centralized visibility and security for marketing and analytics workflows.
The deployment emphasized API discovery and cataloging, runtime observability, and automated threat detection and policy enforcement, leveraging Traceable AI functional capabilities for API inventory, behavioral baselining, and incident detection. Configuration work focused on indexing API endpoints, mapping API consumers and flows, and instrumenting observability to support faster triage across engineering and security teams.
Operational coverage was scoped to marketing and analytics in North America, where Traceable AI consolidated multiple point tools into a single API security platform and acted as the centralized API Management control plane for the marketing data platform. The implementation reduced tooling fragmentation across data ingestion and marketing integration points by centralizing API catalog and monitoring functions.
Outcomes documented by Traceable show API visibility increased by 8x and mean time to remediation improved roughly 24x, with tool consolidation into one API security platform. Governance changes included centralized API cataloging and operational monitoring to support cross-functional security and engineering workflows.
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Contract Lifecycle Management | Content Management |
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2017 | 2017 |
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Digital Signing | Content Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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BackGround Screening | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2019 | 2019 |
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Performance and Goal Management | HCM |
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2020 | 2020 |
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Talent Management | HCM |
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2018 | 2018 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2019 | 2020 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2022 | 2022 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Legal Practice Management | ERP Services and Operations |
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2020 | 2020 |
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