NH Hotel Group
Calle Santa Engracia 120 7th floor,
Madrid, 28003,
Spain
Madrid, 28003,
Spain
34 91 451 97 18
Leisure and Hospitality
NH Hotel Group Technographics
NH Hotel Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by NH Hotel Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12451 NH Hotel Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NH Hotel Group has purchased the following applications: tt Knowledge Force for Digital Adoption in 2014, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2013, TravelClick Business Intelligence for Analytics and BI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NH Hotel Group is running and its propensity to invest more and deepen its relationship with tts , LivePerson , Amadeus Hospitality or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NH Hotel Group revenues, which have grown to $1.89 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NH Hotel Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
NH Hotel Group Tech Stack and Enterprise Applications
NH Hotel Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| tts | Legacy | tt Knowledge Force | Digital Adoption | HCM | n/a | 2014 | 2015 |
In 2014 NH Hotel Group implemented tt Knowledge Force as a Digital Adoption solution to standardize web-based training and e-learning across Hesperia/NH hotel operations. The deployment prioritized converting classroom presence training into documented, repeatable web-based training modules while enabling localized extensions of e-learning to support on‑site instructor-led sessions.
The further training department was made exclusively responsible for creating web-based training and rapidly compiled an initial set of courses before encapsulating remaining work processes into modular learning units. Core capabilities implemented with tt Knowledge Force include simulation capture, re-recording to refresh documentation after process or software changes, targeted simulations and practical exercises, and localization of web-based training to deepen instructor-led content.
E-learning documentation was produced for SAP transactional systems in the front office, explicitly covering Reception, Event and Gourmet SAP Simhotel modules, and new projects such as a restaurant system, an exclusive event module and a commission management tool were onboarded into the same content lifecycle. Operational coverage centered on the further training function coordinating by subject and location, with deployment communications executed at a management conference, followed by internal mail and detailed coverage in the employee newsletter.
Governance centralized content ownership within the dedicated further training department which scheduled periodic training, maintained content integrity and treated new applications as standard knowledge artifacts. According to Hesperia leadership and Marta Marcos, vicedirectora de informática de Hesperia, the implementation of tt Knowledge Force brought about a fundamental and extensive improvement of training and further vocational education.
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NH Hotel Group AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
In 2013, NH Hotel Group deployed LivePerson Conversational Cloud on their website. The implementation uses LivePerson Conversational Cloud in the Chatbots and Conversational AI category to provide web-based conversational engagement for customer service and guest support.
Configuration emphasized a web chat widget and automated messaging flows, with bot-to-agent handoff and an agent console for live conversations. Functional capabilities implemented include scripted conversational flows, real-time conversation analytics, routing rules and session management typical of Chatbots and Conversational AI platforms.
Operational coverage is focused on the corporate website where the LivePerson Conversational Cloud handles front-line guest interactions and directs complex queries to customer service and reservations teams. Governance was organized around digital and customer service operations, with conversational routing, agent escalation workflows and monitoring configured through the LivePerson tooling to support ongoing management and iterative tuning.
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NH Hotel Group Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus Hospitality | Legacy | TravelClick Business Intelligence | Analytics and BI | Analytics and BI | n/a | 2018 | 2018 |
In 2018 NH Hotel Group implemented TravelClick Business Intelligence by joining TravelClick’s Demand360 program within the Hotelligence360 solution, deploying the capability under the Analytics and BI category to support commercial and revenue management decision making across its global hotel estate. The deployment is framed as an application of TravelClick Business Intelligence that provides NH Hotel Group with market level demand signals and booking trend visibility for hotels and corporate commercial teams.
TravelClick Business Intelligence delivered Demand360 functionality including forward looking demand data, reservation metrics, and competitive share by segment and channel, combined with benchmarking and booking trend analytics for local markets. The implementation emphasized segment and channel analytics to inform pricing and distribution strategies, and provided centralized dashboards and reporting suited to both hotel level managers and the central commercial organization.
Operational coverage included individual hotels and the corporate commercial and revenue management functions across NH Hotel Group’s network of nearly 400 hotels in 30 markets, enabling hotel level and portfolio level visibility into booking trends. The solution was positioned to give hotels line of sight on local market dynamics and to allow coordinated actions across channels and segments without naming specific system integrations.
Governance and process adjustments centered on integrating forward looking market intelligence into regular forecasting and commercial planning cycles, moving teams beyond historical only forecasting toward data informed interventions at the property and regional levels. NH Hotel Group described TravelClick’s data as essential for enabling fact based decisions and for defining the actions hotels should take to optimize share by segment and channel.
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NH Hotel Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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NH Hotel Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2016 | 2016 |
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NH Hotel Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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NH Hotel Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2010 | 2010 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Tag Management | CRM |
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2016 | 2016 |
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NH Hotel Group EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2016 | 2016 |
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NH Hotel Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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Application Performance Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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NH Hotel Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Treasury Management | TRM |
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2017 | 2018 |
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NH Hotel Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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NH Hotel Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at NH Hotel Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by NH Hotel Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from NH Hotel Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the NH Hotel Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD NH Hotel Group Technographics
NH Hotel Group is a Leisure and Hospitality organization based in Spain,
with around 12451 employees and annual revenues of $1.89 billion.
NH Hotel Group operates a diverse technology stack with applications such as
tt Knowledge Force, LivePerson Conversational Cloud and TravelClick Business Intelligence,
covering areas like Digital Adoption, Chatbots and Conversational AI and Analytics and BI.
NH Hotel Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as tts, LivePerson and Amadeus Hospitality.
NH Hotel Group recently adopted applications including
Coveo Qubit CommerceAI in 2021, Dynatrace Ruxit in 2021 and Atlassian Jira Service Desk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of NH Hotel Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates NH Hotel Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete NH Hotel Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.