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Nielsen Consumer Technographics
Nielsen Consumer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nielsen Consumer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30000 Nielsen Consumer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nielsen Consumer has purchased the following applications: WilsonHCG Talent Management for Talent Management in 2021, Hubspot Live Chat for Chatbots and Conversational AI in 2023, Cisco Webex Meetings for Audio Video and Web Conferencing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nielsen Consumer is running and its propensity to invest more and deepen its relationship with WilsonHCG , HubSpot , Freshworks or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nielsen Consumer revenues, which have grown to $7.50 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nielsen Consumer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nielsen Consumer Tech Stack and Enterprise Applications
Nielsen Consumer HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WilsonHCG | Legacy | WilsonHCG Talent Management | Talent Management | HCM | n/a | 2021 | 2021 |
In 2021, Nielsen Consumer engaged WilsonHCG Talent Management for regionally scoped RPO and talent-acquisition support. Public recruiter profiles show WilsonHCG consultants placed as EMEA recruitment partners for NielsenIQ, indicating WilsonHCG provided RPO support beginning in 2021, and signaling use of Talent Management capabilities to operationalize hire support across the region. WilsonHCG Talent Management is referenced as the application in use and the engagement centers on Talent Management workflows aligned to recruitment process outsourcing activities.
Implementation appears to have focused on RPO and Talent Acquisition modules within the WilsonHCG Talent Management suite, including candidate sourcing, recruiter embedding, vacancy pipeline management, interview orchestration, and offer coordination. Configuration and workflow work likely emphasized recruiter-led sourcing and screening, requisition ownership by embedded consultants, and standardized recruitment process handoffs to Nielsen Consumer hiring managers, consistent with Talent Management operational patterns.
Operational coverage was concentrated in the EMEA region where WilsonHCG consultants were placed as recruitment partners, supporting talent-acquisition functions and interfacing with HR and business hiring stakeholders. Governance was organized around embedded consultancy and regional recruitment partnership, with on-the-ground consultant placement used to align recruitment workflows and decision accountability between WilsonHCG Talent Management teams and Nielsen Consumer talent acquisition leadership.
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Nielsen Consumer AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2023 | 2023 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Nielsen Consumer Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2023 | 2023 |
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Audio Video and Web Conferencing | Collaboration |
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2023 | 2023 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Nielsen Consumer Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Nielsen Consumer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics, Sales Analytics, Customer Support | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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Nielsen Consumer ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Application Performance Management | ITSM |
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2024 | 2024 |
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Nielsen Consumer PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Nielsen Consumer TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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Nielsen Consumer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Database Management, Open-Source Database | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Nielsen Consumer
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Nielsen Consumer Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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