Worcester, 1616, MA,
United States
Norton Abrasives Technographics
Norton Abrasives Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Norton Abrasives and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2200 Norton Abrasives employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Norton Abrasives has purchased the following applications: Dyrect Post Sales Experience Suite for Customer Engagement in 2023, New Relic APM for Application Performance Management in 2017, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Norton Abrasives is running and its propensity to invest more and deepen its relationship with Dyrect , Contentsquare , Mouseflow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Norton Abrasives revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Norton Abrasives intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Norton Abrasives Tech Stack and Enterprise Applications
Norton Abrasives CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Dyrect | Legacy | Dyrect Post Sales Experience Suite | Customer Engagement | CRM | n/a | 2023 | 2023 |
In 2023 Norton Abrasives deployed the Dyrect Post Sales Experience Suite as a Customer Engagement solution to execute a QR-driven loyalty campaign in India tied to the ICC World Cup 2023. The deployment used the Dyrect Post Sales Experience Suite to place scannable QR codes on product packaging, enabling both retailers and end-buyers to register in-campaign and access reward flows through mobile registration experiences.
Functionally the implementation emphasized loyalty management and QR registration workflows, retailer onboarding, reward redemption orchestration and first-party data capture and analytics. Reward fulfillment paths included coupon issuance and direct UPI payouts as the consumer-facing redemption options, and the campaign onboarding sequence captured identity and transactional opt-in data for Norton Abrasives. The campaign onboarded approximately 1,300 retailers and expanded active reach into about 290 cities, producing a reported 53% increase in retailer reach and significant first-party data gains as documented in the case study.
Operationally the rollout focused on the India retail channel and post-sales trade engagement, with packaging updated to carry QR codes and enrollment workflows for in-store retailers and end-buyers. Governance centered on a time-bound promotional campaign tied to the ICC World Cup 2023, with verification and reward fulfillment workflows built into the suite to support channel management and trade marketing activities. The implementation positions Norton Abrasives to use the Dyrect Post Sales Experience Suite as an ongoing Customer Engagement instrument for retailer loyalty and first-party data collection.
|
|
|
|
|
Customer Experience | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2019 | 2019 |
|
Norton Abrasives ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2017 | 2017 |
In 2017, Norton Abrasives deployed New Relic APM to instrument and monitor its corporate website. New Relic APM, an Application Performance Management solution, was installed to collect application-level telemetry, including transaction tracing, error analytics, performance dashboards, and alerting to support web application observability.
The implementation focused on agent-based instrumentation of the website and associated web application stack, aligning Application Performance Management with web operations, DevOps, and site reliability functions. Configuration emphasized dashboarding, alert policies, role-based access to telemetry, and integration of APM alerts into operational incident workflows to validate releases and surface application performance issues.
|
Norton Abrasives IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 |
In 2016 Norton Abrasives implemented Amazon EC2 to host its public website, establishing Amazon EC2 as its Application Hosting and Computing Services for web-facing compute and content delivery. The deployment centers on EC2 compute instances provisioned in AWS to run web application processes and static content serving, with AWS virtual networking and instance-level security controls providing network segmentation and access management.
Operational responsibility is aligned to corporate IT for instance provisioning, capacity planning and patch management, while marketing and digital channels consume the hosted site for customer-facing content. The implementation reflects a cloud-first hosting posture for website workloads, using standard Application Hosting and Computing Services patterns such as instance lifecycle management, scalable compute provisioning and cloud-native security controls to support web operations.
|
Norton Abrasives CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Norton Abrasives
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Norton Abrasives Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||