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Norton Abrasives
Location
1 New Bond Street,
Worcester, 1616, MA,
United States
Website
https://www.nortonabrasives.com/
Phone
1 508-795-5000
Artw industry
Manufacturing
Employee
Revenue

Norton Abrasives Technographics

Norton Abrasives Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Norton Abrasives and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2200 Norton Abrasives employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Norton Abrasives has purchased the following applications: Dyrect Post Sales Experience Suite for Customer Engagement in 2023, New Relic APM for Application Performance Management in 2017, Amazon EC2 for Application Hosting and Computing Services in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Norton Abrasives is running and its propensity to invest more and deepen its relationship with Dyrect , Contentsquare , Mouseflow or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Norton Abrasives revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Norton Abrasives intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Norton Abrasives Data, Technology Stack, and Enterprise Applications
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Dyrect Legacy Dyrect Post Sales Experience Suite Customer Engagement CRM n/a 2023 2023
In 2023 Norton Abrasives deployed the Dyrect Post Sales Experience Suite as a Customer Engagement solution to execute a QR-driven loyalty campaign in India tied to the ICC World Cup 2023. The deployment used the Dyrect Post Sales Experience Suite to place scannable QR codes on product packaging, enabling both retailers and end-buyers to register in-campaign and access reward flows through mobile registration experiences. Functionally the implementation emphasized loyalty management and QR registration workflows, retailer onboarding, reward redemption orchestration and first-party data capture and analytics. Reward fulfillment paths included coupon issuance and direct UPI payouts as the consumer-facing redemption options, and the campaign onboarding sequence captured identity and transactional opt-in data for Norton Abrasives. The campaign onboarded approximately 1,300 retailers and expanded active reach into about 290 cities, producing a reported 53% increase in retailer reach and significant first-party data gains as documented in the case study. Operationally the rollout focused on the India retail channel and post-sales trade engagement, with packaging updated to carry QR codes and enrollment workflows for in-store retailers and end-buyers. Governance centered on a time-bound promotional campaign tied to the ICC World Cup 2023, with verification and reward fulfillment workflows built into the suite to support channel management and trade marketing activities. The implementation positions Norton Abrasives to use the Dyrect Post Sales Experience Suite as an ongoing Customer Engagement instrument for retailer loyalty and first-party data collection.
Customer Experience CRM 2019 2019
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2019 2019
ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
New Relic Legacy New Relic APM Application Performance Management ITSM n/a 2017 2017
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2016 2016
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Web Application Firewalls (WAF) CyberSecurity 2021 2021
IT Decision Makers and Key Stakeholders at Norton Abrasives
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Norton Abrasives Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Norton Abrasives Technographics

Norton Abrasives is a Manufacturing organization based in United States, with around 2200 employees and annual revenues of $600.0 million.

Norton Abrasives operates a diverse technology stack with applications such as Dyrect Post Sales Experience Suite, New Relic APM and Amazon EC2, covering areas like Customer Engagement, Application Performance Management and Application Hosting and Computing Services.

Norton Abrasives has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Dyrect, New Relic and Amazon Web Services (AWS).

Norton Abrasives recently adopted applications including Dyrect Post Sales Experience Suite in 2023, Imperva Sonar in 2021 and Hotjar in 2019, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Norton Abrasives’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Norton Abrasives’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Norton Abrasives technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.