Aarhus, 8270,
Denmark
Novicell Technographics
Novicell Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Novicell and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Novicell employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Novicell has purchased the following applications: Teamtailor ATS for Recruiting, Applicant Tracking System in 2022, Hubspot Live Chat for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Novicell is running and its propensity to invest more and deepen its relationship with Teamtailor , HubSpot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Novicell revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Novicell intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Novicell Tech Stack and Enterprise Applications
Novicell HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2022 | 2022 |
Novicell implemented Teamtailor ATS in 2022, deploying the Recruiting,Applicant Tracking System on its public career sites to centralize candidate intake and job advertising. The implementation places Teamtailor ATS as the primary application for Novicell’s recruitment and talent acquisition activities, aligning the applicant tracking workflow with the company’s 400 employee professional services structure.
The Teamtailor ATS deployment focuses on standard applicant tracking and career site integration capabilities, including job posting orchestration, candidate tracking and workflow configuration, and employer branding on public pages. The ATS is embedded on Novicell’s career portals, including career.novicell.com and careernetherlands.novicell.com, providing a web-facing recruitment layer that routes applicants into configurable hiring workflows. Operational ownership rests with Novicell’s HR and hiring managers, who manage requisition workflows, candidate stages, and career site content governance across the organization.
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Novicell AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Novicell implemented Hubspot Live Chat as a web-facing conversational layer, categorized under Chatbots and Conversational AI, to capture and manage inbound contacts on its public website. The deployment used an embedded HubSpot web widget delivered from HubSpot's cloud platform, instrumenting live chat forms and chatflows directly on novicell.com and capturing contact data into HubSpot records. The rollout targeted web channels and touched marketing, sales, and client support workflows by enabling real-time messaging and conversation routing.
Configuration centered on widget behavior, targeted chatflows, canned responses, automated contact capture, and a centralized conversation inbox for team collaboration. Operational governance was assigned to Novicell's digital and marketing operations teams who maintain routing rules, availability schedules, and transcript retention to standardize engagement workflows. Hubspot Live Chat records chat transcripts and engagement signals for downstream lead handling and follow up within HubSpot, aligning the Chatbots and Conversational AI layer with Novicell's customer engagement processes.
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Novicell Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Novicell implemented Microsoft 365 as its primary Collaboration platform. The deployment centralized cloud-hosted productivity and communication tooling for the company's professional services operations.
The Microsoft 365 rollout included core collaboration capabilities such as Exchange Online for mail, Microsoft Teams for real-time meetings and chat, SharePoint Online for intranet and document management, OneDrive for file sync, and Office desktop and web applications for authoring. Configuration emphasized tenant-level provisioning, user licensing assignments across approximately 400 employees, and standardization of document libraries and team sites to support project delivery and client-facing content workflows. Automation of identity and access controls and mailbox policy configuration were applied to align with professional services operational requirements.
Operational coverage focused on collaboration and communication functions across Novicell's services organization, and the company website contains references indicating Microsoft 365 usage. Governance centered on centralized administration, role-based access, and content lifecycle controls to manage shared project repositories and client deliverables. Microsoft 365 serves as the Collaboration layer supporting internal collaboration, document management, and client engagement channels.
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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Novicell eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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Novicell CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Novicell ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2020 | 2020 |
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Novicell PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management | PaaS |
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2023 | 2023 |
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Novicell IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Novicell
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Apps Being Evaluated by Novicell Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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