Nulo Pet Food
2530 Walsh Tarlton Ln #140,
Austin, 78746, TX,
United States
Austin, 78746, TX,
United States
1 512-476-6856
Consumer Packaged Goods
Nulo Pet Food Technographics
Nulo Pet Food Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Nulo Pet Food and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Nulo Pet Food employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Nulo Pet Food has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, HappyFox Chat for Chatbots and Conversational AI in 2019, Palantir Foundry for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Nulo Pet Food is running and its propensity to invest more and deepen its relationship with Oracle , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Nulo Pet Food revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Nulo Pet Food intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Nulo Pet Food Tech Stack and Enterprise Applications
Nulo Pet Food ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Intuit Quickbooks Enterprise | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Nulo Pet Food deployed Oracle NetSuite ERP as its ERP Financial solution, replacing Intuit Quickbooks Enterprise. The initial implementation concentrated on centralizing Accounting and Operations processes to support accounts receivable activities, customer credit memos for trade spend, customer and account master data entry, and transactional processing related to day to day operations.
Oracle NetSuite ERP was configured to capture customer credit memo workflows and to standardize source document entry across finance and operations, with configuration emphasis on accounts receivable, customer master records, transaction posting, and core general ledger controls consistent with an ERP Financial deployment. The project prioritized detailed transaction controls and role based transaction responsibilities to match Nulo s resource lean, cross functional team model described in hiring and operational materials.
Operational governance focused on embedding repeatable workflows for credit memo creation and trade spend tracking, and on establishing accountable data stewardship between Accounting and Operations. No third party system integrators are specified in source materials, and no external integrations are documented, so the implementation relied on Oracle NetSuite ERP native modules and process redesign to unify accounting and operational transaction handling.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2021 | 2021 |
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Nulo Pet Food AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HappyFox | Legacy | HappyFox Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Nulo Pet Food implemented HappyFox Chat on its public website. HappyFox Chat is deployed as a customer facing conversational layer and is categorized under Chatbots and Conversational AI.
The deployment uses an embedded web chat widget architecture consistent with SaaS chat platforms, placing HappyFox Chat on product and support pages to capture consumer inquiries and initiate real time conversations. Functionally the implementation aligns with core Chatbots and Conversational AI capabilities, including automated greetings and routing, canned responses and knowledge base driven replies, agent handoff and session transcript capture, and built in conversational analytics. Operational scope centers on online customer support and ecommerce assistance, with governance focused on centralized message templates and agent workflow orchestration to standardize responses and escalation procedures.
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Nulo Pet Food Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Palantir Technologies | Legacy | Palantir Foundry | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Nulo Pet Food implemented Palantir Foundry as its central analytics platform. Palantir Foundry was adopted to provide enterprise Analytics and BI support across sales, executive reporting, and distributor operations.
The implementation delivered multiple functional capabilities, including sales-focused dashboards with hiring optimization tools, store management views, and SKU gap analysis. A national point-of-sales pipeline was built to combine sales and competitor data and to generate HTML-based email briefings for executives, and an automated distributor file processing dashboard was designed to handle critical out-the-door data.
The architecture emphasized automated pipelines and data quality workflows, with Python and JavaScript used for pipeline logic and HTML generation. A quality check system was embedded in the distributor processing workflow to reduce manual validation, and the national POS pipeline centralized incoming retail and competitor feeds for near real-time analysis.
Governance and operational coverage prioritized sales and executive consumption, and distributor operations through automated delivery of dashboards and alerts. Reported outcomes from the implementation included a 99% reduction in certain data processing times for sales dashboards, a 98% reduction in processing and delivery time for the national POS pipeline, a 90% reduction in critical out-the-door processing time for distributor files, elimination of 95% of human errors via the quality check system, and annualized savings of $44,880.
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Nulo Pet Food Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Nulo Pet Food Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2018 | 2018 |
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Nulo Pet Food eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2020 | 2020 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Nulo Pet Food CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Nulo Pet Food IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Nulo Pet Food CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Nulo Pet Food
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO/COO | CXO | Finance | |
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Controller | Director | Finance | |
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Apps Being Evaluated by Nulo Pet Food Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Nulo Pet Food IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Nulo Pet Food digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Nulo Pet Food Technographics
Nulo Pet Food is a Consumer Packaged Goods organization based in United States,
with around 150 employees and annual revenues of $50.0 million.
Nulo Pet Food operates a diverse technology stack with applications such as
Oracle NetSuite ERP, HappyFox Chat and Palantir Foundry,
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
Nulo Pet Food has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, HappyFox and Palantir Technologies.
Nulo Pet Food recently adopted applications including
Palantir Foundry in 2023, Google Pay in 2021 and Apple Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Nulo Pet Food’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Nulo Pet Food’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Nulo Pet Food technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.