Omnicom Group
437 Madison Avenue,
New York, 10022, NY,
United States
New York, 10022, NY,
United States
1 212-415-3600
Communications
Omnicom Group Technographics
Omnicom Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Omnicom Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 75900 Omnicom Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Omnicom Group has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2023, Fidelity Netbenefits for Benefits Administration in 2015, Adobe WorkFront for Business Process Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Omnicom Group is running and its propensity to invest more and deepen its relationship with Microsoft , Mediaocean , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Omnicom Group revenues, which have grown to $14.69 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Omnicom Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Omnicom Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics AX | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2023 | 2023 |
In 2023 Omnicom Group implemented Microsoft Dynamics 365 for Finance and Operations. The deployment, categorized as ERP Financial, replaced Microsoft Dynamics AX and centralized core financial and agency accounting capabilities across the global communications network.
Implementation scope emphasized accounts payable and receivable, vendor and customer master data, employee costing, project accounting, purchase order lifecycle, financial dimensions, general ledger accounts, and posting profiles. Microsoft Dynamics 365 for Finance and Operations was configured with role-based workflows and automated routing to ensure transaction approvals and posting sequences executed and routed to the appropriate user groups.
The program included a sandbox UAT environment where functional analysts conducted user acceptance testing and validated modifications and enhancements prior to production. Integration work explicitly included ServiceNow for incident management and request handling, with ServiceNow tiles tested end to end to ensure ticket resolution workflows and new request tiles functioned with the ERP.
Governance activities were structured around quarterly security audits and strict user access compliance, with analysts responsible for access reviews and maintaining audit controls. Training, end-user support through ServiceNow ticketing, onboarding of agency instances into the ERP environment, and the use of query tools for troubleshooting and reporting supported operational readiness for finance, procurement, project accounting, and IT support teams.
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ERP Financial | ERP Financial Management |
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2024 | 2024 |
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Expense Management | ERP Financial Management |
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2009 | 2009 |
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Expense Management | ERP Financial Management |
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2013 | 2013 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Fidelity Investments | Legacy | Fidelity Netbenefits | Benefits Administration | HCM | n/a | 2015 | 2015 |
In 2015, Omnicom Group deployed Fidelity Netbenefits as its Benefits Administration solution. Fidelity Netbenefits is provisioned through Omnicom Group's employee benefits portal at nb.fidelity.com and is surfaced from the company website for employee access. The deployment establishes a centralized, web-based benefits enrollment and information channel for Omnicom Group employees.
Configurations reflect core Benefits Administration capabilities, including employee self-service enrollment, eligibility verification, plan selection, pretax and post-tax deduction tracking, and electronic document distribution. Fidelity Netbenefits is configured to manage open enrollment workflows and lifecycle events such as new hire enrollment and qualifying life events, and it is used to publish plan details and carrier documentation to the workforce. The platform functions as the primary interface for benefits communications and enrollment tasks handled by HR and benefits teams.
Operational scope focuses on HR benefits administrators and the employee population via the corporate benefits portal, with Fidelity Netbenefits serving as the authoritative benefits information and enrollment system. Governance is implemented through enrollment windows and platform-enforced policy workflows, with HR responsible for configuration and communications within Fidelity Netbenefits. The only explicit integration point documented is the public-facing employee portal at nb.fidelity.com where Fidelity Netbenefits is hosted for Omnicom Group employees.
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Compensation Management | HCM |
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2015 | 2017 |
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Core HR | HCM |
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2015 | 2017 |
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Employee Experience | HCM |
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2016 | 2016 |
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HR Service Delivery | HCM |
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2017 | 2017 |
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Learning and Development | HCM |
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2015 | 2017 |
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Learning and Development | HCM |
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2022 | 2022 |
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Payroll | HCM |
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2015 | 2017 |
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Performance and Goal Management | HCM |
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2015 | 2017 |
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Succession and Leadership Planning | HCM |
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2015 | 2017 |
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Talent Sourcing | HCM |
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2010 | 2010 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe WorkFront | Business Process Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Omnicom Group implemented Adobe WorkFront as a centralized Business Process Management application to standardize project intake and workflow orchestration across its agency ecosystem. Adobe WorkFront was positioned to support Omnicom DAS Group of Companies, which comprises over 200 agencies and more than 700 offices in 71 countries, aligning creative production and agency delivery processes with enterprise product and service objectives.
The Adobe WorkFront deployment focused on core Business Process Management capabilities common to agency operations, including structured work intake, project and task management, resource planning and allocation, approval and review workflows, and executive dashboards for portfolio visibility. Configuration emphasized configurable workflows and approval chains to mirror agency creative review cycles, along with automated status routing and centralized reporting to reduce manual coordination across creative, PR, healthcare, CRM and events teams.
Operational rollout targeted DAS practice areas such as The Collective, Omnicom Health, Omnicom Precision Marketing, Omnicom PR and Omnicom Commerce, with governance designed around scaled product playbooks and repeatable operating models. Product lifecycle activity was run using agile practices, with backlog grooming, sprint planning, and regular product demos for stakeholder feedback, and development teams operating with tools and processes consistent with JIRA or Azure DevOps based delivery.
Governance and organizational enablement emphasized building product management capability, evangelizing platform benefits internally and to clients, and creating run and operate processes to sustain the environment. The program also included active evaluation of AI and automation use cases to augment workflow efficiency, and a mandate to grow a centralized product organization that could scale solutions across agencies in a repeatable manner.
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Legal Time and Billing | ERP Services and Operations |
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2021 | 2021 |
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Travel Management | ERP Services and Operations |
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2017 | 2017 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2018 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Online Meeting Scheduling | Collaboration |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Campaign Management | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Incident Management | ITSM |
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2022 | 2022 |
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Incident Management | ITSM |
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2023 | 2023 |
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IT Service Management | ITSM |
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2012 | 2012 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2016 | 2016 |
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Project Portfolio Management | PPM |
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2016 | 2016 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2016 | 2016 |
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Sourcing | Procurement |
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2015 | 2015 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2015 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Disaster Recovery as a Service (DRaaS) | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Omnicom Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Omnicom Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Omnicom Group IT executives and key decision makers. This section highlights Omnicom Group's latest recorded technology evaluations, including GovQA for Governance, Risk and Compliance on 2025-11-04, SAP SuccessFactors Employee Central for Core HR on 2025-07-10, and Salesforce Financial Services Cloud for CRM, Sales Automation, Sales Engagement on 2025-04-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Omnicom Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Omnicom Group Technographics
Omnicom Group is a Communications organization based in United States,
with around 75900 employees and annual revenues of $14.69 billion.
Omnicom Group operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Fidelity Netbenefits and Adobe WorkFront,
covering areas like ERP Financial, Benefits Administration and Business Process Management.
Omnicom Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Fidelity Investments and Adobe Systems.
Omnicom Group recently adopted applications including
Media Finance in 2024, Microsoft Dynamics 365 for Finance and Operations in 2023 and Devo Security Operations (SecOps) in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Omnicom Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Omnicom Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Omnicom Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.