O'Neill Technographics
O'Neill Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by O'Neill and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 O'Neill employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that O'Neill has purchased the following applications: Amazon Pay for Payment Processing in 2017, FreeWheel Demandsuite for Agency Management in 2023, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems O'Neill is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , FreeWheel, A Comcast Company or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing O'Neill revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for O'Neill intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
O'Neill Tech Stack and Enterprise Applications
O'Neill ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2017 | 2017 |
In 2017, O'Neill implemented Amazon Pay as a Payment Processing solution on its customer-facing website, integrating Amazon Pay into the online checkout experience to accept payments via Amazon account credentials. The deployment is a web-native implementation tied directly to the e-commerce storefront, operated under a vendor relationship with Amazon Web Services (AWS).
The Amazon Pay implementation includes the merchant-facing payment widget embedded in the checkout flow, support for Amazon account authentication, and payment tokenization to capture and authorize card transactions. Configuration work emphasized hosted payment components and authorization to capture workflows, aligning the Amazon Pay payment gateway with standard e-commerce order processing.
Operational coverage centers on the online retail channel, impacting e-commerce operations, customer experience at checkout, and finance functions responsible for payment reconciliation. Governance adjustments focused on centralizing payment acceptance rules, managing Amazon Pay merchant settings, and using tokenization to limit in-scope cardholder data on the site. Amazon Pay is the active payment integration used on the O'Neill website.
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Payment Processing | ERP |
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2021 | 2021 |
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O'Neill ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, O'Neill implemented FreeWheel Demandsuite on their website. O'Neill uses FreeWheel Demandsuite as its Agency Management platform to orchestrate programmatic demand, inventory controls, and campaign delivery across oneill.com.
The implementation centers on FreeWheel Demandsuite capabilities common to Agency Management platforms, including demand orchestration, campaign trafficking and ad decisioning, yield optimization, and consolidated delivery reporting. Configuration work included inventory mapping to site placements, creative delivery rules, scheduling controls, and reporting pipelines to support commercial sell through and programmatic buys.
Deployment is integrated directly with the website ad inventory and tag framework so FreeWheel Demandsuite routes demand and serves creatives within the site experience. Operational coverage focuses on digital commerce and marketing channels, with ad operations, commercial sales, and analytics teams owning day to day management and campaign execution.
Governance was structured around campaign traffic rules, targeting parameters, and reporting cadence, with change control and campaign approval workflows to align agency management processes. FreeWheel Demandsuite is the focal Agency Management application for O'Neill's web inventory orchestration and cross functional reporting.
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Manufacturing ERP | ERP Services and Operations |
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2010 | 2010 |
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Point Of Sale | ERP Services and Operations |
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2021 | 2021 |
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O'Neill Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, O'Neill implemented Microsoft 365 as its chosen Collaboration platform. O'Neill is using Microsoft 365 on their website and as the core cloud collaboration layer for corporate communication and content management.
The Microsoft 365 deployment centers on the platform components commonly associated with the suite, including Exchange Online for enterprise email, SharePoint Online for intranet and centralized content, Microsoft Teams for chat and meetings, and OneDrive for personal file sync and sharing. The full application name Microsoft 365 is used across these capabilities, with Azure Active Directory based identity and tenant-level administration providing authentication and access control.
Operational governance for the Collaboration implementation is organized around tenant administration, information architecture for SharePoint sites, mailbox and mailbox policy provisioning, and Teams governance for channel creation and external sharing. Standard collaboration controls such as retention labels, access policies, and administrative role separation are applied to align content management and communications with retail corporate processes.
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O'Neill eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2017 | 2017 |
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eCommerce Fraud Protection | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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O'Neill CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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O'Neill ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2019 | 2019 |
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O'Neill PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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O'Neill IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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O'Neill CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at O'Neill
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Director | Director | HR | |
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Payroll Officer | Manager | Finance | |
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HR Manager | Manager | HR | |
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Customer Service Logistics Manager | Manager | Supply Chain | |
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Customer Service & Sales Support | Manager | Customer Service | |
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Chief Executive Officer | CXO | Finance | |
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Customer Service Sales Specialist | Manager | Customer Service | |
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Apps Being Evaluated by O'Neill Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from O'Neill IT executives and key decision makers. This section highlights O'Neill's latest recorded technology evaluations, including Gerber YuniquePLM for Fashion PLM on 2025-09-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the O'Neill digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-09-23 | O'Neill | Evaluated | Gerber Technology | Gerber YuniquePLM | Fashion PLM | PLM and Engineering |
FAQ - APPS RUN THE WORLD O'Neill Technographics
O'Neill is a Retail organization based in Netherlands,
with around 800 employees and annual revenues of $90.0 million.
O'Neill operates a diverse technology stack with applications such as
Amazon Pay, FreeWheel Demandsuite and Microsoft 365,
covering areas like Payment Processing, Agency Management and Collaboration.
O'Neill has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), FreeWheel, A Comcast Company and Microsoft.
O'Neill recently adopted applications including
FreeWheel Demandsuite in 2023, Apple Pay in 2021 and Hike POS in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of O'Neill’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates O'Neill’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete O'Neill technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.