Opta
Third Floor, 11 Strand,
London, WC2N 5HR,
United Kingdom
London, WC2N 5HR,
United Kingdom
44 203 372 0856
Consumer Packaged Goods
Opta Technographics
Opta Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Opta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Opta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Opta has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2005, Zendesk Chat for Chatbots and Conversational AI in 2013, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Opta is running and its propensity to invest more and deepen its relationship with Oracle , Zendesk , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Opta revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Opta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Opta Tech Stack and Enterprise Applications
Opta ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2005 | 2005 |
In 2005, Opta implemented Oracle NetSuite ERP. The deployment established Oracle NetSuite ERP as Opta's ERP Financial platform for the United Kingdom based consumer packaged goods company with approximately 250 employees, centralizing corporate finance and accounting functions under a cloud-native ERP architecture.
Configuration concentrated on core financial modules, including general ledger, accounts payable, accounts receivable, fixed assets and financial reporting and close management, with standardized chart of accounts and role based access controls to enforce governance. The implementation emphasized audit trails and period close orchestration to support finance and accounting workflows, positioning Oracle NetSuite ERP as the primary system of record for statutory reporting and routine financial operations.
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Opta AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
In 2013, Opta implemented Zendesk Chat on its website. Opta deployed Zendesk Chat as its customer-facing Chatbots and Conversational AI channel for real-time web messaging and on-site engagement. The implementation supported Opta's United Kingdom consumer packaged goods operations, covering customer support and commercial web interactions for a company of roughly 250 employees and 70000000 in revenue.
The site-level deployment embedded the Zendesk Chat widget to enable real-time messaging, session transcripts, canned responses, and agent routing, reflecting standard functional modules of the Chatbots and Conversational AI category. Operational ownership was assigned to web operations and the customer support team, with configuration focused on agent queues, response macros, chat session logging, and reporting to inform customer service workflows.
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Opta Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Opta implemented Microsoft 365 for Collaboration across its corporate organization. The deployment serves a 250-employee consumer packaged goods firm headquartered in the United Kingdom, and Microsoft 365 is referenced on Opta's public website as part of its collaboration and content tooling.
Microsoft 365 was configured to deliver core Collaboration capabilities, including Exchange Online email for corporate messaging, SharePoint Online document libraries for content management, Microsoft Teams for synchronous and asynchronous team communication, and OneDrive for personal file sync and sharing. Configuration emphasis included SharePoint information architecture to support editorial and content workflows, Teams workspaces to align cross-functional collaboration, and centralized tenant-level administration for access and lifecycle controls.
Operational coverage targeted corporate departments such as product, marketing, and operations to align Collaboration functionality with content creation, editorial publishing, and internal communications. Governance focused on role based access controls, information classification and retention policies, and administrative controls within the Microsoft 365 tenant to manage content lifecycle and compliance obligations.
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Opta Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2012 | 2012 |
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Opta CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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CRM | CRM |
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2005 | 2005 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Opta ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Opta TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Opta IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Opta
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Product Manager | Manager | Finance | |
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Key Account Manager | Manager | Finance | |
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Head of Content Distribution, North America | Director | IT | |
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Head of Corporate Development | Director | Finance | |
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Head of Software Development | Director | IT | |
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Company Director | Director | Finance | |
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Apps Being Evaluated by Opta Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Opta IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Opta digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Opta Technographics
Opta is a Consumer Packaged Goods organization based in United Kingdom,
with around 250 employees and annual revenues of $70.0 million.
Opta operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Zendesk Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Opta has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zendesk and Microsoft.
Opta recently adopted applications including
Atlassian Jira Service Desk in 2021, OneTrust Cookie Consent in 2021 and Amazon EC2 in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Opta’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Opta’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Opta technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.