Optimal Media GmbH Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Optimal Media GmbH and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Optimal Media GmbH employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Optimal Media GmbH has purchased the following applications: In-House ATS for Applicant Tracking System in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2021, SendinBlue for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Optimal Media GmbH is running and its propensity to invest more and deepen its relationship with In-House Applications , Cisco Systems , Brevo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Optimal Media GmbH revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Optimal Media GmbH intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019, Optimal Media GmbH deployed In-House ATS as its Applicant Tracking System. The implementation positioned the In-House ATS as the primary recruiting platform for job posting and application intake, and the application is exposed directly via the company careers page on their website.
The In-House ATS was configured with core applicant tracking capabilities aligned to the Applicant Tracking System category, including job requisition publishing, candidate profile capture, resume parsing, configurable candidate pipelines, interview scheduling, and offer tracking. Configuration work emphasized reusable workflows, stage-based progression, and role-based permissions for Talent Acquisition and HR teams.
Technical deployment followed an in-house application architecture, integrating the In-House ATS with the corporate careers site to capture applications and present live requisitions. Operational coverage focused on centralized recruiting and the HR and Talent Acquisition functions across Optimal Media GmbH.
Governance and rollout included standardizing hiring workflows, implementing approval gates, and defining data access controls inside the In-House ATS to align recruiting processes with corporate HR policies. The In-House ATS remains the canonical system of record for candidate lifecycle management on the company website.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2021 | 2021 |
In 2021, Optimal Media GmbH deployed Cisco Webex Meetings. Cisco Webex Meetings is used on the company website and serves as the primary platform for Audio Video and Web Conferencing to support both customer facing sessions and internal collaboration. Optimal Media GmbH uses Cisco Webex Meetings to unify external webinar and client meeting access with internal real time communication workflows.
The implementation centers on embedding Cisco Webex Meetings entry points into the corporate website, enabling browser based join flows for external participants and streamlined meeting access for employees. Functional capabilities in use align with typical Audio Video and Web Conferencing workflows, including scheduled meetings, participant management, screen sharing and session recording, with the Cisco Webex Meetings application providing the conferencing layer. Governance is organized around a centralized conferencing standard, with the website integration positioned as the primary channel for customer engagement and external meeting orchestration.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Brevo | Legacy | SendinBlue | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Optimal Media GmbH deployed SendinBlue as its Marketing Automation solution on its website. Optimal Media GmbH implemented SendinBlue to centralize email-driven audience engagement and to instrument site-level contact capture tied to marketing workflows.
The SendinBlue implementation leverages standard Marketing Automation capabilities, including campaign management for promotional email sends, template-based messaging, list segmentation, automated drip sequences, and embedded web forms for lead capture. Configuration work focused on template libraries, contact list hygiene and segmentation rules, and automation workflows to sequence outreach based on website interactions and consent signals.
Integration is centered on the company website, using embedded forms and the SendinBlue platform to capture and manage subscriber data for marketing and audience development teams. Operational coverage is oriented to digital marketing functions, subscription management and customer engagement, with data flows routed from site interactions into SendinBlue contact lists and automation triggers.
Governance and operational controls emphasize consent management and subscription preference handling to align with European data protection norms, role-based access for marketing users, and defined campaign approval workflows to manage outbound communications. The narrative positions SendinBlue as the Marketing Automation hub for Optimal Media GmbH, supporting marketing and customer engagement functions via web-integrated automation.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Loss Prevention | CyberSecurity |
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2014 | 2015 |
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