OptumRx Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by OptumRx and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 OptumRx employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that OptumRx has purchased the following applications: UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) for Absence and Leave Management in 2017, HCL Unica Campaign for Account Based Marketing in 2015, Dynatrace Ruxit for Application Performance Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems OptumRx is running and its propensity to invest more and deepen its relationship with UKG , Oracle , HCL Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing OptumRx revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for OptumRx intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| UKG | Legacy | UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) | Absence and Leave Management | HCM | n/a | 2017 | 2017 | ||
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Absence and Leave Management | HCM |
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2017 | 2017 |
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Compensation Management | HCM |
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2017 | 2017 |
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Core HR | HCM |
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2017 | 2017 |
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Payroll | HCM |
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2017 | 2017 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2017 | 2017 |
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Workforce Management | HCM |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| HCL Technologies | Legacy | HCL Unica Campaign | Account Based Marketing | CRM | n/a | 2015 | 2015 | In 2015, OptumRx implemented HCL Unica Campaign to support Account Based Marketing and centralized campaign orchestration across its marketing and data operations. The deployment used HCL Technologies HCL Unica Campaign as the application platform and emphasized flow chart driven campaign design and audience segmentation for targeted outreach. Implementation work focused on designing and creating HCL Unica Campaign flow charts and reusable flow chart templates for different initiatives and channels. Flow charts were automated using user variables, derived fields, custom macros and triggers, and different audience levels were defined to ensure data processed according to each flow chart’s logic. The campaign mart schema was designed and updated to accommodate flow chart execution requirements and the campaign catalog was maintained on a regular cadence. The solution integrated IBM Cognos for reporting and validation, with IBM Cognos installed and configured on Linux and connected to an Oracle database. SQL was used extensively for data validation and integrity checks, and SQL quality control processes were automated to verify data before campaign file deployment. Excel was used to produce campaign data counts and waterfall reports to support operational checks. Operational governance included tuning flow charts through load balancing, process box re arrangement and In DB processing to improve execution, and establishing automated SQL QC to gate file deployments. End user training was delivered to campaign and data teams on HCL Unica Campaign and flow chart best practices to standardize design patterns and ensure consistent campaign operations. | |
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Call Center | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Dynatrace | Legacy | Dynatrace Ruxit | Application Performance Management | ITSM | n/a | 2020 | 2020 | ||
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IT Service Management | ITSM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Data Warehouse Appliance | IaaS |
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2015 | 2015 |
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Database Management | IaaS |
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2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Data Warehouse | Analytics and BI |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Digital Asset Management | Content Management |
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2016 | 2016 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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Expense Management | ERP Financial Management |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Mailing System | ERP Services and Operations |
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2016 | 2016 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Procurement | Procurement |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Robotic Process Automation | PaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Shipping Management | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Supply Chain Management | SCM |
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2016 | 2016 |
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