Orange
78 rue Olivier de Serres,
Paris, 75015,
France
Paris, 75015,
France
33 1-44-44-22-22
Communications
Orange Technographics
Orange Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Orange and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 137000 Orange employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Orange has purchased the following applications: Kofax MarkView for AP Automation in 2008, GoldenBees Recuitment Platform for Recruiting, Talent Sourcing in 2014, Calldesk Callbot for Chatbots and Conversational AI in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Orange is running and its propensity to invest more and deepen its relationship with Tungsten Automation , Oracle , Rydoo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Orange revenues, which have grown to $52.04 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Orange intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Orange Tech Stack and Enterprise Applications
Orange ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tungsten Automation | Legacy | Kofax MarkView | AP Automation | ERP | n/a | 2008 | 2008 |
In 2008 Orange implemented Kofax MarkView for AP Automation to automate supplier invoice processing across its accounting shared services center. The deployment targeted the CSP within the finance information service, an entity of over 750 staff organized into eight sites and providing accounting operations for thirty subsidiaries including Orange and France Telecom, with accounts payable staffed by nearly 200 accountants and upstream interactions from roughly 12,000 requestors and 200 order processing staff.
The implementation centered on Kofax MarkView capture and workflow capabilities, combining high-volume scanning, automated data extraction, validation and video coding into configured approval workflows. Kofax MarkView was used to orchestrate invoice routing, user work boxes and automated alerts, enabling exception handling for invoices not flagged as good to pay and reducing manual touchpoints in standard accounts payable processing.
Integration work linked the Kofax capture layer and MarkView workflows to the group ERP, Oracle eBusiness Suite, enabling invoice visibility and posting in the ERP within one to two days after arrival at the CSP. Operational architecture divided responsibilities by site, with Rouen running back-office scanning and indexing, and Marseille handling front-office closings and dispute resolution, while MarkView workflows followed invoices end to end from scan to payment.
Governance and process restructuring accompanied the technical rollout, producing a single repository for imaged documents and standardized AP procedures aligned to IFRS reporting timelines and the CSP requirement to deliver fast financial information for monthly and annual closes. The program created mixed roles combining video coding and invoice processing, shifted low value tasks away from accountants, and formalized workflow ownership and exception review within the CSP.
Explicit results reported from the deployment include automation of roughly 450,000 invoices, invoice traceability from end to end, registration productivity improvements of 40 percent and a near halving of manual invoice processing costs. The Kofax MarkView implementation improved response times to suppliers and internal partners and supported faster, more visible accounts payable operations within Orange finance.
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AP Automation | ERP |
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2013 | 2013 |
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ERP Financial | ERP |
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2018 | 2018 |
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Expense Management | ERP |
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2017 | 2017 |
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Orange HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Golden Bees | Legacy | GoldenBees Recuitment Platform | Recruiting, Talent Sourcing | HCM | n/a | 2014 | 2014 |
In 2014, Orange implemented GoldenBees Recuitment Platform on its corporate careers website. The GoldenBees Recuitment Platform was deployed to support Recruiting,Talent Sourcing functions and to centralize candidate attraction and application intake through Orange's public careers pages.
Configuration emphasized job posting management, targeted candidate sourcing campaigns, automated screening and application tracking workflows, consistent with capabilities typical of Recruiting,Talent Sourcing solutions. Implementation work included campaign configuration, job feed publication to the website, and candidate form customization to capture consent and compliance information during web based application flows.
Deployment was embedded directly on Orange's website, consolidating external candidate traffic into the GoldenBees Recuitment Platform and routing candidate profiles to Orange talent acquisition and HR teams. Operational coverage focused on corporate recruiting and talent acquisition functions within Orange, leveraging the platform as the primary web facing sourcing channel.
Governance and process changes centered on recruiter access controls, campaign oversight and standardized candidate intake workflows to support privacy and data handling on the careers site. Ongoing use of GoldenBees Recuitment Platform emphasized sustained sourcing campaigns and pipeline management by Orange recruiting teams.
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Orange AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Calldesk | Legacy | Calldesk Callbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Orange implemented Calldesk Callbot under the Chatbots and Conversational AI category to extend conversational voice automation within customer service channels. Calldesk Callbot was deployed to provide an automated inbound voice interface and to complement existing conversational interfaces including chatbots and other conversational channels.
The implementation focused on callbot functional modules typical for the Chatbots and Conversational AI category, including speech recognition, natural language understanding, dialogue management, session orchestration, and IVR-style call handling logic. Configuration work emphasized intent recognition, scripted and dynamic dialog flows, context management across sessions, and escalation triggers to hand calls off to human agents when required.
Governance for Calldesk Callbot aligns with Orange product management for Conversational Interfaces, with development and release activities operating through an Agile Release Train using SAFe practices. Operational ownership centers on customer service and contact center workflows, integrating Calldesk Callbot into conversational interface roadmaps and product lifecycle governance.
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Orange Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Process Mining | Analytics and BI |
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2018 | 2018 |
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Orange eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2009 | 2009 |
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Orange CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center, Customer Experience | CRM |
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2014 | 2014 |
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Customer Analytics | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2016 | 2016 |
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Orange EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2009 | 2009 |
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Financial Consolidation and Close | EPM |
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2009 | 2009 |
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IT Decision Makers and Key Stakeholders at Orange
| First Name | Last Name | Title | Function | Department | Phone | |
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Sourcing Director | Director | Procurement | |
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Head of IT, Procurement and Operators | Director | Procurement | |
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Travel Manager | Manager | Operations | |
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CFO & COO | CXO | Finance | |
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CFO - CONTENT DIVISION | CXO | Finance | |
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VP Finance & Admin, Orange Mobile Enterprise | VP | Finance | |
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Head of Finance & Performance | Director | Finance | |
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Group Chief Accounting Officer | CXO | Finance | |
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Group CIO & Senior Vice President Orange Innovation IT & Services | CXO | IT | |
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Europe CIO | CXO | Finance | |
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Director Business Travel, Alternatives and Overhead | Director | Finance | |
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Travel Manager | Manager | Operations | |
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Head of zone Middle East & North Africa for Sourcing & Supply Chain | Director | Procurement | |
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VP Operations Support System | VP | IT | |
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Chief Finance and Strategy for Europe | CXO | Finance | |
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Senior VP Human Resources Europe | VP | HR | |
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Human Resources Director - Provence-Alpes-Côte-d'Azur | Director | HR | |
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Customer Experience Program Director | Director | Customer Service | |
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Customer Experience and Transformation Director | Director | Customer Service | |
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Head of Data and AI Europe - Group Data and AI Direction | Director | IT | |
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Deputy CEO and Group Chief Financial and Strategy Officer | CXO | Finance | |
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Deputy Group CFO in charge of controlling | CXO | Finance | |
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Group Chief Accounting Officer | CXO | Finance | |
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Finance Director | Director | Finance | |
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Head of Customer Engagement | Director | Customer Service | |
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Senior Vice President of Innovation for Customer Engagement and Trust | VP | Customer Service | |
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Director of Customer Experience | Director | Customer Service | |
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Call Center Performance Manager | Manager | Customer Service | |
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Controller | Director | Finance | |
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Corporate Finance Manager | Manager | Finance | |
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Head of Finance of the Content Division | Director | IT | |
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Head of Finance & Performance Solutions & Data transformation | Director | IT | |
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Corporate Finance Manager | Manager | Finance | |
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Deputy Group Director Procurement & Supply chain | Director | Procurement | |
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Director of IT department | Director | IT | |
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Apps Being Evaluated by Orange Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Orange IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Orange digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Orange Technographics
Orange is a Communications organization based in France,
with around 137000 employees and annual revenues of $52.04 billion.
Orange operates a diverse technology stack with applications such as
Kofax MarkView, GoldenBees Recuitment Platform and Calldesk Callbot,
covering areas like AP Automation, Recruiting, Talent Sourcing and Chatbots and Conversational AI.
Orange has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tungsten Automation, Golden Bees and Calldesk.
Orange recently adopted applications including
Salesforce Service Cloud in 2019, Salesforce Sales Cloud in 2019 and Oracle Cloud ERP in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Orange’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Orange’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Orange technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.