Sao Paulo, 04544-050,
Brazil
Oticas Carol Brazil Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Oticas Carol Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7500 Oticas Carol Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Oticas Carol Brazil has purchased the following applications: Microsoft SharePoint for Enterprise Content Management in 2014, Akna Inbound Marketing for Marketing Automation in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Oticas Carol Brazil is running and its propensity to invest more and deepen its relationship with Microsoft , Hi Platform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Oticas Carol Brazil revenues, which have grown to $266.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Oticas Carol Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft SharePoint | Enterprise Content Management | Content Management | n/a | 2014 | 2014 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hi Platform | Legacy | Akna Inbound Marketing | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Oticas Carol Brazil deployed Akna Inbound Marketing as an Inbound Marketing platform to support retail-focused customer communications. Akna Inbound Marketing was used to manage email and SMS campaign orchestration and to support CRM-driven promotional campaigns across Brazil. The implementation was positioned to centralize promotional workflows for retail marketing, enabling segmentation and personalization for lifecycle communications.
The deployment leveraged Akna Inbound Marketing modules including email campaign management, SMS messaging, audience segmentation, and automation workflows, and it was integrated with Oticas Carol customer data and CRM systems to operationalize targeted offers and promotional cadences. The architecture followed a cloud SaaS orientation with centralized campaign governance, consent and opt-in handling, and role-based approvals to align marketing and CRM teams. Operational scope covered national retail operations in Brazil, coordinating digital and in-store promotional calendars and CRM-driven customer engagement.
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