Glen Allen, 23060, VA,
United States
Outdoor Living Brands Technographics
Outdoor Living Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Outdoor Living Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Outdoor Living Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Outdoor Living Brands has purchased the following applications: Rippling ATS for Applicant Tracking System in 2024, Naranga Franchise Software for Franchise Management in 2017, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Outdoor Living Brands is running and its propensity to invest more and deepen its relationship with Rippling , KnowBe4 , Naranga or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Outdoor Living Brands revenues, which have grown to $75.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Outdoor Living Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Outdoor Living Brands Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rippling | Legacy | Rippling ATS | Applicant Tracking System | HCM | n/a | 2024 | 2024 |
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Learning and Development | HCM |
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2022 | 2022 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Naranga | Legacy | Naranga Franchise Software | Franchise Management | ERP Services and Operations | n/a | 2017 | 2017 |
Outdoor Living Brands moved to Naranga Franchise Software in 2017 to support onboarding of new franchisees, central operations, compliance and lead management across its portfolio including Archadeck, Outdoor Lighting Perspectives, Mosquito Squad, Renew Crew and Conserva. The Naranga Franchise Software deployment aligns with the Franchise Management category and targeted the U.S. franchise network that operates these brands.
The implementation concentrated on core Franchise Management capabilities, specifically franchisee onboarding workflows, centralized operations dashboards, compliance tracking modules and lead management processes. Configuration work emphasized standardized data capture across brands, role based access for franchisor and franchisee users, and workflow orchestration for lead assignment and compliance monitoring.
Operational coverage for the rollout encompassed operations, compliance and lead processes across the U.S. franchise network, impacting franchisor operations, franchisee onboarding teams and customer acquisition channels. The deployment was applied consistently across the Archadeck, Outdoor Lighting Perspectives, Mosquito Squad, Renew Crew and Conserva business units to enforce common operational patterns.
Governance and rollout planning aimed to centralize visibility and standardize brand operations, and the project sought to establish consistent governance for onboarding and compliance across the portfolio, per the vendor announcement. The effort positioned Naranga Franchise Software as the system of record for franchise administration and lead handling within Outdoor Living Brands.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Support | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2012 | 2012 |
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Tag Management | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2013 | 2013 |
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Transactional Email | PaaS |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Domain Name System (DNS) | IaaS |
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2013 | 2013 |
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Domain Name System (DNS) | IaaS |
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2015 | 2015 |
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Domain Name System (DNS) | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2022 | 2022 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Sockets Layer (SSL) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Outdoor Living Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Outdoor Living Brands Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||