Aliso Viejo, 92656, CA,
United States
Pacifica Hotels Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Pacifica Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Pacifica Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pacifica Hotels has purchased the following applications: UKG Pro Recruiting (ex UltiPro Recruiting) for Recruiting, Applicant Tracking System in 2016, SABRE Synxis Guest Connect for Reservation and Booking Management in 2014, Tambourine Symphony eCommerce for eCommerce in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pacifica Hotels is running and its propensity to invest more and deepen its relationship with UKG , SABRE , Tambourine or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pacifica Hotels revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pacifica Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro Recruiting (ex UltiPro Recruiting) | Recruiting, Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Pacifica Hotels implemented UKG Pro Recruiting (ex UltiPro Recruiting) as its Recruiting,Applicant Tracking System to manage career site job postings and applicant workflows. The deployment uses UKG Pro Recruiting (ex UltiPro Recruiting) as the customer-facing ATS on the Pacifica Hotels career site, publishing job listings to the hosted job board and capturing candidate submissions through the public job application flow. The implementation centers on core ATS modules, including job requisition management, career site integration, candidate intake and tracking, configurable pipeline stages, interview scheduling, and offer configuration, with configurations oriented toward hospitality recruiting processes. UKG Pro Recruiting centralizes applicant records for Pacifica Hotels' talent acquisition team and hiring managers, providing staged pipeline visibility and recruiting activity records for HR operations across the organization. Governance was implemented through requisition approval workflows, staged interview steps, and recruiter ownership rules to standardize hiring procedures, with change control managed by HR operations and recruiting leadership. The configuration emphasis is operational applicant tracking and career site publishing within UKG Pro Recruiting, aligning candidate workflows and hiring reviewer access without reference to other platform integrations.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | SABRE Synxis Guest Connect | Reservation and Booking Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Pacifica Hotels implemented SABRE Synxis Guest Connect as its online booking engine. The implementation embeds SABRE Synxis Guest Connect on the Pacifica Hotels website and positions the system as the primary Reservation and Booking Management application for direct bookings.
The deployment configures standard Reservation and Booking Management capabilities including real time availability and rate exposure, booking flow and reservation lifecycle handling, guest profile capture and booking confirmation workflows. Configuration emphasis was on a website embedded booking widget and centralized inventory and rate control consistent with online central reservation workflows.
Operational scope spans the corporate central reservations function and property level front desk and reservations teams, providing a single booking interface accessible from the hotel website. The implementation connects the website front end to SABRE Synxis Guest Connect to orchestrate search, reservation creation, and confirmation delivery in real time.
Governance was structured around centralized rate and channel configuration to allow commercial teams to manage offers through the SABRE Synxis Guest Connect interface, with process adjustments in booking approval and guest data capture aligned to the reservation workflow. The configuration and control model supports ongoing channel management and booking lifecycle governance across the Pacifica Hotels web booking channel.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tambourine | Legacy | Tambourine Symphony eCommerce | eCommerce | eCommerce | n/a | 2017 | 2017 |
In 2017, Pacifica Hotels deployed Tambourine Symphony eCommerce to centralize its customer-facing web storefronts and direct booking channels under a single eCommerce platform. The Tambourine Symphony eCommerce implementation was positioned to support corporate marketing and reservations functions, aligning website content, promotional campaigns, and direct bookings within an enterprise eCommerce framework.
Configuration work focused on standard eCommerce capabilities, including web content management for property sites, responsive site templates, a direct booking engine and rate presentation, campaign management and marketing automation workflows, and analytics instrumentation consistent with online travel booking operations. Tambourine Symphony eCommerce was configured to present inventory and promotional content through unified templates and to manage campaign assets and conversion tracking across site pages.
Operationally the deployment organized site-to-booking workflows and digital marketing orchestration, connecting direct booking flows with corporate reservations processes and marketing channels without specifying third party systems. The implementation scope emphasized business functions in marketing, reservations and revenue management, with platform controls intended to govern pricing display, content publishing cadence and booking flow consistency across properties.
Governance changes included centralizing content approval and campaign governance under a marketing operations model, establishing role-based publishing and campaign review processes, and instituting standardized website release practices to keep promotional inventory and messaging synchronized with reservation operations. The narrative centers on Pacifica Hotels, Tambourine Symphony eCommerce and the eCommerce category as the structural elements of the implementation.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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