Panasonic USA
2 Riverfront Plaza,
Newark, 7102, NJ,
United States
Newark, 7102, NJ,
United States
1 201-392-4181
Manufacturing
Panasonic USA Technographics
Panasonic USA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Panasonic USA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15950 Panasonic USA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Panasonic USA has purchased the following applications: Microsoft Dynamics 365 Marketing for Marketing Automation in 2022, SAP Commissions (ex Callidus Commissions) for Incentive Compensation Management in 2019, Cloudflare CDN for Content Delivery Network in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Panasonic USA is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Panasonic USA revenues, which have grown to $4.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Panasonic USA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Panasonic USA Tech Stack and Enterprise Applications
Panasonic USA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics 365 Marketing | Marketing Automation | CRM | n/a | 2022 | 2022 |
In 2022, Panasonic USA deployed Microsoft Dynamics 365 Marketing as its Marketing Automation solution on its public website. The deployment serves as the primary marketing automation layer for digital lead capture, campaign orchestration, and customer engagement across Panasonic USA marketing channels.
Microsoft Dynamics 365 Marketing was configured to support standard Marketing Automation capabilities including email marketing, customer journeys and nurture flows, audience segmentation and dynamic lists, landing pages and web forms, event management, lead scoring, and behavioral tracking and analytics. Configuration emphasized reusable templates, segmentation rules, and automated customer journey orchestration to streamline campaign operations.
The implementation links the Microsoft Dynamics 365 Marketing instance directly with the Panasonic USA website to capture form submissions, page interactions, and consent signals, feeding those events into campaign workflows and audience segments. Operational ownership sits with corporate marketing and digital teams who use the platform for campaign orchestration, list management, and cross channel messaging.
Governance and operational controls were applied to manage subscription preferences, consent capture on web forms, campaign approval workflows, and data hygiene for marketing lists. The rollout focused on embedding automated nurture flows and standardized campaign governance to support repeatable digital campaign execution.
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Panasonic USA SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commissions (ex Callidus Commissions) | Incentive Compensation Management | SPM | n/a | 2019 | 2019 |
In 2019 Panasonic USA implemented SAP Commissions (ex Callidus Commissions) as its Incentive Compensation Management solution. The implementation was led by a Business Transformation Manager who defined concept, scope and execution while collaborating with business unit leadership and Japanese expatriate executives to align commission automation with broader operational systems roadmaps.
SAP Commissions was configured to automate core sales commission processing, implementing rule based commission calculation engines, automated payout processing, commission reconciliation and reporting, and dispute workflow capabilities typical of Incentive Compensation Management deployments. Configuration emphasized centralized plan definitions and audit trails to standardize calculations across products and channels.
The project integrated SAP Commissions with Panasonic USA enterprise transactional feeds and the broader SAP landscape, while the overall systems roadmap included integration of the Blue Yonder SCM planning tool into SAP as part of process reengineering. Operational coverage focused on Sales and Finance functions within Panasonic USA, feeding order and compensation data into the commissions engine for end to end processing.
Governance and process transformation accompanied the technical rollout, with redesigned commission workflows, centralized commission processing and new reconciliation controls to support ongoing operations. The implementation of the CallidusCloud SaaS solution to automate sales commission processing produced explicit outcomes reported by the program, including a 50% reduction in operating costs and a 20% reduction in required resources.
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Panasonic USA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2022 | 2022 |
In 2022, Panasonic USA implemented Cloudflare CDN on its public website. The Cloudflare CDN Content Delivery Network deployment was provisioned to deliver static and dynamic web assets from distributed edge locations, leveraging edge caching, TLS termination, HTTP performance optimizations, and global traffic routing which are standard capabilities of a Content Delivery Network. Panasonic USA Cloudflare CDN Content Delivery Network is applied to the company website to support customer facing digital channels and web presence.
The architecture follows an edge distributed model with Cloudflare CDN positioned between end users and Panasonic origin servers to offload origin traffic, enforce cache policies, and manage TLS certificates at the edge. Operational scope centers on the public website and is managed through web operations and digital marketing workflows, covering DNS configuration, cache invalidation, and content deployment processes. Governance relied on standard web deployment and configuration management practices during rollout, with changes coordinated through existing site operations procedures.
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Panasonic USA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Panasonic USA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Panasonic USA IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Panasonic USA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Panasonic USA Technographics
Panasonic USA is a Manufacturing organization based in United States,
with around 15950 employees and annual revenues of $4.00 billion.
Panasonic USA operates a diverse technology stack with applications such as
Microsoft Dynamics 365 Marketing, SAP Commissions (ex Callidus Commissions) and Cloudflare CDN,
covering areas like Marketing Automation, Incentive Compensation Management and Content Delivery Network.
Panasonic USA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, SAP and Cloudflare.
Panasonic USA recently adopted applications including
Microsoft Dynamics 365 Marketing in 2022, Cloudflare CDN in 2022 and Microsoft Azure CDN in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Panasonic USA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Panasonic USA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Panasonic USA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.