Patagonia
235 W Santa Clara St,
Ventura, 93001, CA,
United States
Ventura, 93001, CA,
United States
1 180-564-6074
Retail
Patagonia Technographics
Patagonia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Patagonia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Patagonia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Patagonia has purchased the following applications: WorkTango EX ( formerly Kazoo Employee Engagement and Performance Platform) for Employee Experience in 2015, Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2019, Hotjar for Customer Experience in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Patagonia is running and its propensity to invest more and deepen its relationship with WorkTango , Dozuki , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Patagonia revenues, which have grown to $1.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Patagonia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Patagonia Tech Stack and Enterprise Applications
Patagonia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WorkTango | Legacy | WorkTango EX ( formerly Kazoo Employee Engagement and Performance Platform) | Employee Experience | HCM | n/a | 2015 | 2015 |
In 2015, Patagonia implemented WorkTango EX ( formerly Kazoo Employee Engagement and Performance Platform) as an Employee Experience solution. The deployment targeted Patagonia’s employee base of approximately 3,000 and was positioned to support HR and People Operations functions for engagement and performance workflows.
WorkTango EX, the full application name, was configured to leverage standard Employee Experience capabilities such as continuous performance management, peer recognition, goal alignment, real time feedback, and engagement surveying. Patagonia’s configuration centralized performance cycles and recognition workflows, using the platform to formalize recurring feedback and goal tracking across teams.
Program governance was established within HR and People Operations to manage rollout cadence, user adoption, and policy around performance reviews and recognition programs. The implementation reads as a cloud native employee engagement and performance platform deployment supporting People Operations processes and ongoing employee experience management.
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Learning and Development | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Patagonia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics AX | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019 Patagonia implemented Microsoft Dynamics 365 for Finance and Operations as its ERP Financial platform, migrating from Microsoft Dynamics AX. The engagement focused on the finance function, with instructional design and requirements work undertaken to align roles and security models to support finance operations and accounting workflows.
Implementation work documented and configured core financial modules including Cash and Bank Management, Chart of Accounts, Accounts Payable, Accounts Receivable, General Ledger, Reporting, Inventory, Tax, and Consolidations and Eliminations, alongside Concur expense management training. The Microsoft Dynamics 365 for Finance and Operations application was addressed in a MS AX09 to Dynamics 365 migration environment, with requirements translated into process flows and task guide instructions typical for ERP Financial deployments.
Integrations were explicitly scoped to Concur expense management, and training artifacts were built to reflect end to end transactional and reporting handoffs between the ERP Financial system and expense workflows. Training and documentation supported finance subject matter experts and operational users, delivered for on site stakeholders in Ventura, California and for distributed teams via web conferencing and video conferencing channels.
Governance work centered on defining roles and security based requirements with Finance SMEs, producing needs assessment documentation, training plans, course outlines, awareness video content, PowerPoint decks, FAQs, and classroom ready materials. Instructional design outputs were structured to enable role based workflow adoption and to standardize task level execution for the Microsoft Dynamics 365 for Finance and Operations deployment.
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Expense Management | ERP |
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2013 | 2013 |
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Payment Processing | ERP |
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2021 | 2021 |
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Tax Management | ERP |
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2020 | 2020 |
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Patagonia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2005 | 2005 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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Patagonia AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2016 | 2016 |
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Patagonia Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2022 | 2023 |
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Patagonia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Patagonia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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Patagonia eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Patagonia ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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Patagonia TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Patagonia PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Patagonia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2001 | 2001 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Patagonia
| First Name | Last Name | Title | Function | Department | Phone | |
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Director North American Wholesale | Director | Finance | |
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Vice President Global Sales | VP | Sales | |
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VP of Global Wholesale | VP | Sales | |
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Chief Operations Officer | CXO | Finance | |
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Vice President Global Retail | VP | Operations | |
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CEO | CXO | Finance | |
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Director of Retail Operations | Director | Finance | |
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Head of North America People and Culture and Global People and Culture Operations | Director | HR | |
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Director of Recruiting | Director | HR | |
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Supervisor/Manager of Accounts Payable | Manager | Finance | |
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VP Finance, Corporate Controller and Treasurer | VP | Finance | |
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Senior Director, Financial Planning & Analysis | Director | Finance | |
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Accounts Payable Manager | Manager | Finance | |
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Vice President of Global IT | VP | IT | |
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Recruiting Manager | Manager | HR | |
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People & Culture Business Partner - Corporate | Manager | HR | |
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Apps Being Evaluated by Patagonia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Patagonia IT executives and key decision makers. This section highlights Patagonia's latest recorded technology evaluations, including CMiC ERP for Construction ERP on 2024-10-09. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Patagonia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2024-10-09 | Patagonia | Evaluated | CMiC global | CMiC ERP | Construction ERP | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Patagonia Technographics
Patagonia is a Retail organization based in United States,
with around 3000 employees and annual revenues of $1.30 billion.
Patagonia operates a diverse technology stack with applications such as
WorkTango EX ( formerly Kazoo Employee Engagement and Performance Platform), Microsoft Dynamics 365 for Finance and Operations and Hotjar,
covering areas like Employee Experience, ERP Financial and Customer Experience.
Patagonia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as WorkTango, Microsoft and Contentsquare.
Patagonia recently adopted applications including
Talkdesk CX Cloud in 2024, DocuSign eSignature in 2023 and Digimarc Illuminate Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Patagonia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Patagonia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Patagonia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.