Patagonia
235 W Santa Clara St,
Ventura, 93001, CA,
United States
Ventura, 93001, CA,
United States
1 180-564-6074
Retail
Patagonia Technographics
Patagonia Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Patagonia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Patagonia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Patagonia has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2019, WorkTango EX ( formerly Kazoo Employee Engagement and Performance Platform) for Employee Experience in 2015, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Patagonia is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Patagonia revenues, which have grown to $1.30 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Patagonia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Patagonia Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics AX | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2019 | 2019 |
In 2019 Patagonia implemented Microsoft Dynamics 365 for Finance and Operations as its ERP Financial platform, migrating from Microsoft Dynamics AX. The engagement focused on the finance function, with instructional design and requirements work undertaken to align roles and security models to support finance operations and accounting workflows.
Implementation work documented and configured core financial modules including Cash and Bank Management, Chart of Accounts, Accounts Payable, Accounts Receivable, General Ledger, Reporting, Inventory, Tax, and Consolidations and Eliminations, alongside Concur expense management training. The Microsoft Dynamics 365 for Finance and Operations application was addressed in a MS AX09 to Dynamics 365 migration environment, with requirements translated into process flows and task guide instructions typical for ERP Financial deployments.
Integrations were explicitly scoped to Concur expense management, and training artifacts were built to reflect end to end transactional and reporting handoffs between the ERP Financial system and expense workflows. Training and documentation supported finance subject matter experts and operational users, delivered for on site stakeholders in Ventura, California and for distributed teams via web conferencing and video conferencing channels.
Governance work centered on defining roles and security based requirements with Finance SMEs, producing needs assessment documentation, training plans, course outlines, awareness video content, PowerPoint decks, FAQs, and classroom ready materials. Instructional design outputs were structured to enable role based workflow adoption and to standardize task level execution for the Microsoft Dynamics 365 for Finance and Operations deployment.
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Expense Management | ERP Financial Management |
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2013 | 2013 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Tax Management | ERP Financial Management |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WorkTango | Legacy | WorkTango EX ( formerly Kazoo Employee Engagement and Performance Platform) | Employee Experience | HCM | n/a | 2015 | 2015 |
In 2015, Patagonia implemented WorkTango EX ( formerly Kazoo Employee Engagement and Performance Platform) as an Employee Experience solution. The deployment targeted Patagonia’s employee base of approximately 3,000 and was positioned to support HR and People Operations functions for engagement and performance workflows.
WorkTango EX, the full application name, was configured to leverage standard Employee Experience capabilities such as continuous performance management, peer recognition, goal alignment, real time feedback, and engagement surveying. Patagonia’s configuration centralized performance cycles and recognition workflows, using the platform to formalize recurring feedback and goal tracking across teams.
Program governance was established within HR and People Operations to manage rollout cadence, user adoption, and policy around performance reviews and recognition programs. The implementation reads as a cloud native employee engagement and performance platform deployment supporting People Operations processes and ongoing employee experience management.
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Learning and Development | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Patagonia deployed Salesforce Chat (formerly Salesforce Live Agent) on its public website. The implementation aligns with the Chatbots and Conversational AI category, enabling real time conversational sessions between site visitors and Patagonia support staff as a direct ecommerce and customer service channel.
Salesforce Chat (formerly Salesforce Live Agent) was configured as a web chat widget with configurable chat invitation logic, queue based routing, canned responses, and session transcript capture to support customer inquiry workflows. The configuration emphasized agent assisted conversations and persistent chat records to fit standard conversational routing and case creation patterns common to chat deployments.
The deployment is scoped to Patagonia's consumer website presence in the United States, operating as an online customer support interface for ecommerce and product inquiries. Operational governance focused on agent workflow management and transcript retention, integrating the chat channel into existing customer support operations and web engagement processes.
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Blockchain Platform | Blockchain |
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2022 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2024 | 2024 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2005 | 2005 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Remote Monitoring and Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2001 | 2001 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Patagonia
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Patagonia Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Patagonia Technographics
Patagonia is a Retail organization based in United States,
with around 3000 employees and annual revenues of $1.30 billion.
Patagonia operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, WorkTango EX ( formerly Kazoo Employee Engagement and Performance Platform) and Salesforce Chat (formerly Salesforce Live Agent),
covering areas like ERP Financial, Employee Experience and Chatbots and Conversational AI.
Patagonia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, WorkTango and Salesforce.
Patagonia recently adopted applications including
Talkdesk CX Cloud in 2024, DocuSign eSignature in 2023 and Digimarc Illuminate Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Patagonia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Patagonia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Patagonia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.