Peachtree Planning
5040 Roswell Road,
Atlanta, 30342, GA,
United States
Atlanta, 30342, GA,
United States
1 404-260-1600
Banking and Financial Services
Peachtree Planning Technographics
Peachtree Planning Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Peachtree Planning and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 Peachtree Planning employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Peachtree Planning has purchased the following applications: Hotjar for Customer Experience in 2018, Zoho Site24x7 for Application Performance Management in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Peachtree Planning is running and its propensity to invest more and deepen its relationship with Contentsquare , Oracle , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Peachtree Planning revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Peachtree Planning intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Peachtree Planning Tech Stack and Enterprise Applications
Peachtree Planning CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018 Peachtree Planning implemented Hotjar on their website as a Customer Experience instrumentation layer to capture visitor behavior and qualitative feedback. The deployment of Hotjar was executed at the site level and focused on web session analytics and on-page user interaction capture for digital channels.
Hotjar was configured to collect behavioral signals typical of Customer Experience tooling, including heatmaps, session recordings, and on-site feedback polls and surveys. Configuration emphasized page-level instrumentation and event capture to support analysis of navigation paths and form interactions, aligning with standard digital experience workflows for marketing and UX teams.
Operational ownership rested with digital marketing and site operations, who accessed Hotjar recordings and feedback for iterative website optimization and content decisions. Implementation included governance controls around session recording settings and consent handling to align behavioral data capture with privacy expectations while maintaining access controls for marketing and product stakeholders.
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Marketing Analytics | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Sales Engagement | CRM |
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2020 | 2020 |
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Peachtree Planning ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Site24x7 | Application Performance Management | ITSM | n/a | 2020 | 2020 |
In 2020 Peachtree Planning deployed Zoho Site24x7 as its Application Performance Management solution for monitoring their public website. The implementation focused on instrumenting the web property using Zoho Site24x7 to surface availability and performance signals relevant to customer-facing digital experience.
Configuration centered on standard APM capabilities, including uptime and synthetic transaction checks, response time measurement, and real user monitoring for front end performance diagnostics. The Zoho Site24x7 deployment captured application level metrics and HTTP monitoring to support problem isolation between network, server, and browser layers.
Operational ownership aligned with the IT and operations function, where the Site24x7 instance produces alerts and incident indicators routed to operations staff and administrators. Monitoring governance included defined thresholding and alerting workflows, incident tagging for recurring faults, and dashboarding to maintain observable service health for the website.
Peachtree Planning uses Zoho Site24x7 to maintain continuous visibility into website performance, with the Application Performance Management capability integrated into routine operational monitoring and incident triage for digital channels.
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Peachtree Planning IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, Peachtree Planning implemented Microsoft Azure Cloud Services for Application Hosting and Computing Services to host its corporate website and customer facing web presence. The deployment uses Microsoft Azure Cloud Services as the primary application hosting platform, providing public cloud compute, object storage for web assets, network routing and TLS termination for inbound traffic, and content delivery capabilities consistent with the Application Hosting and Computing Services category. Peachtree Planning configured the environment to serve the public site while keeping infrastructure and platform management within the cloud provider's managed services.
Operational ownership was consolidated with IT for ongoing platform and site management while marketing and client service functions rely on the hosted site for content publishing and client access. The Microsoft Azure Cloud Services implementation centers on scalable compute and managed platform infrastructure to support web hosting, and it links Peachtree Planning, Microsoft Azure Cloud Services, and Application Hosting and Computing Services to the business function of delivering online client information and outreach.
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Peachtree Planning CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Peachtree Planning
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Peachtree Planning Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Peachtree Planning IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Peachtree Planning digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Peachtree Planning Technographics
Peachtree Planning is a Banking and Financial Services organization based in United States,
with around 180 employees and annual revenues of $20.0 million.
Peachtree Planning operates a diverse technology stack with applications such as
Hotjar, Zoho Site24x7 and Microsoft Azure Cloud Services,
covering areas like Customer Experience, Application Performance Management and Application Hosting and Computing Services.
Peachtree Planning has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Contentsquare, Zoho Corp. and Microsoft.
Peachtree Planning recently adopted applications including
Salesforce Sales Cloud in 2021, Amazon EC2 in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Peachtree Planning’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Peachtree Planning’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Peachtree Planning technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.