Pelatro
49 Queen Victoria Street,
London, EC4N 4SA,
United Kingdom
London, EC4N 4SA,
United Kingdom
n/a
Professional Services
Pelatro Technographics
Pelatro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pelatro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 235 Pelatro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pelatro has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2015, WooCommerce for eCommerce in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pelatro is running and its propensity to invest more and deepen its relationship with Tawk.to , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pelatro revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pelatro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pelatro Tech Stack and Enterprise Applications
Pelatro AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Pelatro implemented Tawk.to on its public website. The deployment uses the Tawk.to embedded web chat widget to enable live visitor messaging and asynchronous conversations, positioning Tawk.to in the Chatbots and Conversational AI category to support customer engagement and inquiry handling for the company.
Configuration reflects standard Chatbots and Conversational AI capabilities, including an agent dashboard, canned responses, and automated routing rules to manage inbound chats and escalate to human agents when needed. Operational control is delivered through the site script and Tawk.to administration console, with the implementation focused on web-facing customer service and sales inquiry workflows.
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Pelatro Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Pelatro implemented Microsoft 365 as its Collaboration platform. Pelatro is using Microsoft 365 on their website and within its corporate collaboration environment to support document sharing, messaging, and content publishing workflows.
The Microsoft 365 deployment at Pelatro leverages standard Collaboration capabilities, including Exchange Online for email, SharePoint Online for document management and intranet content, Microsoft Teams for chat and meetings, and Office web and desktop applications for productivity. Governance and operational control align with typical Microsoft 365 architecture, including tenant administration, user provisioning via Azure Active Directory, and centralized policy management for access and content controls. The implementation supports core business functions such as marketing, sales, and professional services delivery, with Microsoft 365 serving as the Collaboration backbone surfaced on Pelatro’s public website.
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Pelatro eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Pelatro implemented WooCommerce on its public website to provide an online commerce layer. Pelatro is a United Kingdom professional services firm and the implementation positions WooCommerce as the primary eCommerce engine running as a WordPress plugin on the corporate site.
The WooCommerce deployment covers core eCommerce functional areas including product catalog management, shopping cart and checkout workflows, order management, and standard tax and shipping configuration. The installation uses WordPress themes and configurable extensions to shape storefront presentation and commerce behavior, with payment processing, inventory signaling, and order notifications managed through WooCommerce and its extension model.
Operational ownership is aligned to digital marketing and web operations teams who manage product listings, pricing, promotions, and site content. Governance emphasizes plugin and theme update procedures, checkout workflow testing, and order processing controls to maintain site stability and commerce continuity under the WooCommerce implementation.
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Pelatro CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Pelatro ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
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Pelatro IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Pelatro
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Pelatro Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pelatro IT executives and key decision makers. This section highlights Pelatro's latest recorded technology evaluations, including Syspro Manufacturing ERP for Manufacturing ERP on 2026-08-17 and Fiserv VisionPLUS for Payment Processing on 2024-07-08. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pelatro digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-08-17 | Pelatro | Evaluated | SYSPRO | Syspro Manufacturing ERP | Manufacturing ERP | ERP Services and Operations |
| 2024-07-08 | Pelatro | Evaluated | Fiserv | Fiserv VisionPLUS | Payment Processing | ERP |
FAQ - APPS RUN THE WORLD Pelatro Technographics
Pelatro is a Professional Services organization based in United Kingdom,
with around 235 employees and annual revenues of $7.0 million.
Pelatro operates a diverse technology stack with applications such as
Tawk.to, Microsoft 365 and WooCommerce,
covering areas like Chatbots and Conversational AI, Collaboration and eCommerce.
Pelatro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Tawk.to, Microsoft and Automattic.
Pelatro recently adopted applications including
Tawk.to in 2021, WooCommerce in 2021 and Intuit Mailchimp in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pelatro’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pelatro’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pelatro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.