Periscope Equity
1 North Wacker DriveSuite 4050,
Chicago, 60606, IL,
United States
Chicago, 60606, IL,
United States
1 312-258-9900
Banking and Financial Services
Periscope Equity Technographics
Periscope Equity Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Periscope Equity and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Periscope Equity employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Periscope Equity has purchased the following applications: Microsoft 365 for Collaboration in 2018, Marigold Emma Email for Marketing Automation in 2019, GoDaddy for Application Hosting and Computing Services in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Periscope Equity is running and its propensity to invest more and deepen its relationship with Microsoft , Marigold , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Periscope Equity revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Periscope Equity intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Periscope Equity Tech Stack and Enterprise Applications
Periscope Equity Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Periscope Equity deployed Microsoft 365 to support Collaboration across the firm. The Microsoft 365 implementation is referenced on the Periscope Equity website and was positioned to consolidate email, document collaboration, and team communication for investment, finance, and back office business functions. Deployment covered company-wide user provisioning for 150 employees and centralized core Collaboration capabilities under a single Microsoft 365 tenancy.
Configuration focused on Microsoft 365 core services, including Exchange Online for enterprise email, SharePoint Online for intranet and document libraries, OneDrive for personal file storage, Microsoft Teams for synchronous collaboration, and Office applications for productivity. Identity and access management aligned with Microsoft 365 patterns using Azure Active Directory for single sign-on and role-based provisioning, while administrative governance was executed through the Microsoft 365 admin center to enforce policy and access controls. The implementation emphasized Collaboration workflows such as document co-authoring, centralized content management, and Teams-based meeting and chat workflows, establishing Microsoft 365 as Periscope Equity Microsoft 365 Collaboration platform.
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Periscope Equity CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Marigold | Legacy | Marigold Emma Email | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019 Periscope Equity deployed Marigold Emma Email as a Marketing Automation platform on its public website to centralize email communications for the firm, supporting marketing and investor communications functions. Marigold Emma Email was configured to capture subscribers via on‑site forms, manage segmented lists, and schedule templated campaigns and automated drip workflows across the corporate site.
Implementation focused on core Marketing Automation capabilities, including campaign creation and scheduling, template management and responsive email design, segmentation and audience targeting, and basic reporting and campaign analytics. The Marigold Emma Email configuration emphasized subscriber lifecycle handling, consent and subscription preference management, and automated sequences for onboarding and periodic outreach.
The deployment integrated Marigold Emma Email with the Periscope Equity website to enable list growth and tracking of digital engagement, and it provided the marketing team with centralized control over campaign assets and distribution. Operational ownership resided with marketing and communications, with the application serving as the primary outbound email channel for corporate updates and investor-facing messages.
Governance practices aligned with email program norms, including campaign approval workflow, contact data hygiene procedures, and segmentation governance to enforce consistency across investor and marketing audiences. Training and operational documentation were used to onboard marketing staff to Marigold Emma Email and to standardize campaign creation and compliance controls.
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Periscope Equity IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2013 | 2013 |
In 2013 Periscope Equity implemented GoDaddy to host its public website. GoDaddy functions as the Application Hosting and Computing Services provider for Periscope Equity, providing domain registration, DNS management, and web hosting to support the firm’s external digital presence.
The deployment focuses on web hosting infrastructure and domain control, with GoDaddy used for DNS provisioning, server provisioning and SSL certificate management consistent with Application Hosting and Computing Services capabilities. Operational coverage is the corporate website and adjacent marketing and investor relations web functions, with hosting governance managed through centralized account controls in the GoDaddy console.
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Periscope Equity CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Periscope Equity
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Periscope Equity Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Periscope Equity IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Periscope Equity digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Periscope Equity Technographics
Periscope Equity is a Banking and Financial Services organization based in United States,
with around 150 employees and annual revenues of $25.0 million.
Periscope Equity operates a diverse technology stack with applications such as
Microsoft 365, Marigold Emma Email and GoDaddy,
covering areas like Collaboration, Marketing Automation and Application Hosting and Computing Services.
Periscope Equity has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Marigold and GoDaddy.
Periscope Equity recently adopted applications including
Cloudflare CDN in 2022, Marigold Emma Email in 2019 and Google Cloud Platform (GCP) in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Periscope Equity’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Periscope Equity’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Periscope Equity technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.