PFA Pension
Sundkrogsgade 4,
Copenhagen, 2100,
Denmark
Copenhagen, 2100,
Denmark
45 39 17 50 00
Banking and Financial Services
PFA Pension Technographics
PFA Pension Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PFA Pension and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1587 PFA Pension employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PFA Pension has purchased the following applications: Edlund LIFELINK for Insurance Policy Administration in 2008, Sitecore CMS for Web Content Management in 2011, SAP CRM for CRM in 2003 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PFA Pension is running and its propensity to invest more and deepen its relationship with Edlund , Sitecore , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PFA Pension revenues, which have grown to $1.11 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PFA Pension intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PFA Pension Tech Stack and Enterprise Applications
PFA Pension ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Edlund | Legacy | Edlund LIFELINK | Insurance Policy Administration | ERP Services and Operations | n/a | 2008 | 2009 |
In 2008, PFA Pension selected Edlund as its new core IT supplier and implemented Edlund LIFELINK for Insurance Policy Administration. The selection was made in March 2008 and the program used Edlund's Liv.Net Edlund platform to deliver the PFA Plus product, with the new product and platform going live in 2009.
The implementation centered on Edlund LIFELINK family life and pension administration capabilities, configured to support product definition and end-to-end policy lifecycle for the PFA Plus offering. Functional modules implemented included core policy administration, product configuration, customer and adviser online engagement capabilities, and automated back-office policy servicing workflows aligned with Insurance Policy Administration practices.
Deployment used the Edlund platform to expose online customer and advice capabilities directly from the administration core, establishing integrations between the administration system and digital channels for customer self-service and adviser tools. Governance was executed as a strategic core IT supplier engagement with a phased rollout aligned to the PFA Plus launch in 2009, and operational coverage focused on PFA Pension's customer-facing products and advice channels.
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PFA Pension Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sitecore | Legacy | Sitecore CMS | Web Content Management | Content Management | n/a | 2011 | 2011 |
In 2011, PFA Pension implemented Sitecore CMS. The Sitecore CMS deployment functions as the organization’s primary Web Content Management platform for its customer facing website and public web presence.
The implementation emphasizes core Web Content Management capabilities such as component based page composition, template driven authoring, media library management, multilingual content support, personalization and experience management, editorial workflows and scheduled publishing. Sitecore CMS is used to manage content lifecycles, authoring roles, and structured content assets across the site.
Operational scope centers on PFA Pension’s website at https://www.pfa.dk/, with the platform serving marketing, corporate communications and customer experience functions for public digital touchpoints. Governance is centered on role based authoring, approval workflows and centralized content repositories to control publishing cadence and maintain editorial compliance.
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PFA Pension CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP CRM | CRM | CRM | n/a | 2003 | 2003 |
In 2003, PFA Pension implemented SAP CRM as part of an eight month mySAP.com rollout focused on customer data consolidation. The deployment emphasized mySAP CRM as the central CRM platform to collect and maintain comprehensive information on customers so the insurer could serve them more effectively.
The SAP CRM implementation encompassed customer master data and contact management, interaction history and case handling, and account segmentation and profiling capabilities common to CRM solutions. Configuration concentrated on a unified customer record model and interaction logging to standardize customer-facing workflows and enable consistent service and outreach processes.
Operational coverage centered on customer service, sales, and marketing functions for PFA Pension's Denmark customer base, with the platform serving as the authoritative source for client profiles and engagement history. The implementation was delivered on the mySAP.com architecture, positioning SAP CRM as the enterprise CRM layer for customer-facing operations.
Governance changes included centralized data stewardship and standardized processes for record maintenance and interaction handling to improve data quality and service consistency. The stated outcome of the project was improved ability to serve customers more effectively through consolidated customer information and standardized customer management practices.
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Customer Experience | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2003 | 2003 |
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PFA Pension ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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PFA Pension Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Portfolio and Investment Management | Investment Management |
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2015 | 2015 |
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PFA Pension PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2021 | 2021 |
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PFA Pension IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at PFA Pension
| First Name | Last Name | Title | Function | Department | Phone | |
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Group CFO, executive board member | CXO | Finance | |
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Business controller | Director | Operations | |
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Group COO | CXO | Finance | |
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IT Operations Manager | Manager | IT | |
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Chief Procurement Officer (CPO) | CXO | Procurement | |
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IT Chef | CXO | IT | |
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Financial Controller | Director | Finance | |
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Financial Controller | Director | Finance | |
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Head of IT Development | Director | IT | |
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Finance Director / CFO | Director | Finance | |
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Strategic Purchaser | Manager | Procurement | |
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Apps Being Evaluated by PFA Pension Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PFA Pension IT executives and key decision makers. This section highlights PFA Pension's latest recorded technology evaluations, including Adobe Experience Cloud for Customer Experience on 2025-05-15. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PFA Pension digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-05-15 | PFA Pension | Evaluated | Adobe Systems | Adobe Experience Cloud | Customer Experience | CRM |
FAQ - APPS RUN THE WORLD PFA Pension Technographics
PFA Pension is a Banking and Financial Services organization based in Denmark,
with around 1587 employees and annual revenues of $1.11 billion.
PFA Pension operates a diverse technology stack with applications such as
Edlund LIFELINK, Sitecore CMS and SAP CRM,
covering areas like Insurance Policy Administration, Web Content Management and CRM.
PFA Pension has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Edlund, Sitecore and SAP.
PFA Pension recently adopted applications including
Amazon SES in 2021, TOPdesk in 2020 and Adobe Experience Cloud in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PFA Pension’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PFA Pension’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PFA Pension technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.