Pfizer Australia
Level 15-18, 151 Clarence Street,
Sydney, 2000, NSW,
Australia
Sydney, 2000, NSW,
Australia
61 2 9850-3333
Life Sciences
Pfizer Australia Technographics
Pfizer Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pfizer Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Pfizer Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pfizer Australia has purchased the following applications: Checkbox Survey for Survey and Questionnaire in 2015, Bizcaps PIM for Product Information Management in 2022, Veeva CRM for CRM in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pfizer Australia is running and its propensity to invest more and deepen its relationship with Checkbox Technology , Bizcaps Software , Veeva Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pfizer Australia revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pfizer Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pfizer Australia Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Checkbox Technology | Legacy | Checkbox Survey | Survey and Questionnaire | Collaboration | n/a | 2015 | 2015 |
In 2015 Pfizer Australia implemented Checkbox Survey in the Survey and Questionnaire category to centralize electronic survey capture across its Australian operations. Checkbox Survey provided questionnaire design, conditional branching, data validation, and reporting capabilities consistent with Survey and Questionnaire platforms. The implementation emphasized form builder configuration, role based access controls, and exportable dataset generation for downstream analysis.
Available source materials do not specify system level integrations or external interfaces for the Checkbox Survey deployment. Operationally Checkbox Survey supported survey distribution and response capture for business functions including research, compliance monitoring, and internal stakeholder feedback, consistent with Survey and Questionnaire use cases in life sciences organizations. Governance and rollout details are not provided, however standard practice for Survey and Questionnaire deployments in regulated environments includes centralized template controls, approval workflows, and audit ready data export, capabilities that Checkbox Survey provides.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bizcaps Software | Legacy | Bizcaps PIM | Product Information Management | eCommerce | n/a | 2022 | 2022 |
In 2022, Pfizer Australia implemented Bizcaps PIM to centralise product master data and standardize product information workflows using a Product Information Management solution. The deployment focused on validating product records against GS1 and National Product Catalogue rules and publishing cleansed product data to the National Product Catalogue to support procurement and supply chain processes across Australia.
The Bizcaps PIM implementation established a central product master data hub, an automated GS1/NPC rules validation engine, and publishing workflows to push validated product records to the National Product Catalogue. Functional capabilities implemented included structured product attribute management, data validation and cleansing routines, workflow-driven publishing, and governance controls such as approval staging and audit trails to enforce data quality and traceability.
Operational scope covered Pfizer Australia procurement and supply chain functions, where Bizcaps PIM became the authoritative source for product information used in ordering and invoicing processes. Governance changes emphasized centralized data stewardship and workflow approvals for product updates, and according to the Bizcaps case study the project delivered improved data accuracy, reduced order and invoice errors, and faster time to market for product updates.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Veeva Systems | Legacy | Veeva CRM | CRM | CRM | n/a | 2015 | 2015 |
In 2015, Pfizer Australia implemented Veeva CRM as its CRM platform to support Sales & Marketing Services ANZ and local administration of global promotional review workflows for Australia and New Zealand. The deployment positioned Veeva CRM as the operational hub for field force order review and the oversight of distribution of starter packs, samples, and promotional materials to healthcare professionals, with an explicit focus on customer satisfaction and patient centricity.
Configuration of Veeva CRM emphasized functional modules for field order processing, inventory review and control, cycle count and traceability reviews, and reporting for usage and demand. The Veeva CRM implementation included local admin support for the Pfizer global system used for review and approval of promotional materials, ensuring adherence to both global and local compliance policies and workflows.
Integrations were executed with procurement and purchase order processes using Ariba SAP to manage supplier orders and purchase order lifecycles, and reporting outputs were connected to internal and external reporting systems to validate stock on hand, delivered on time metrics, and traceability review. Operational coverage centered on vendor operations oversight across incumbents, vendor management, and field force order review activities across Australia with review responsibilities extending to Australia and New Zealand promotional approvals.
Governance included formal review and approval processes embedded in the Veeva CRM configuration, audit participation and remediation workflows, and process controls to ensure compliance with global and local policies. Day to day operations combined vendor management, purchase order coordination, and reporting cadence to prioritize efficient response to enquiries and resolution of issues within the established compliance framework.
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Customer Experience | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2022 | 2022 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Master Data Management | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Pfizer Australia
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Pfizer Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pfizer Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pfizer Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Pfizer Australia Technographics
Pfizer Australia is a Life Sciences organization based in Australia,
with around 600 employees and annual revenues of $200.0 million.
Pfizer Australia operates a diverse technology stack with applications such as
Checkbox Survey, Bizcaps PIM and Veeva CRM,
covering areas like Survey and Questionnaire, Product Information Management and CRM.
Pfizer Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Checkbox Technology, Bizcaps Software and Veeva Systems.
Pfizer Australia recently adopted applications including
Bizcaps PIM in 2022, Adobe Launch in 2022 and Bizcaps FlowScribe in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pfizer Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pfizer Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pfizer Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.