AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Pharmakon Tech Stack and Enterprise Applications

Pharmakon CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Contentsquare Legacy Hotjar Customer Experience CRM n/a 2019 2019
In 2019, Pharmakon deployed Hotjar on its public website to capture behavioral analytics and qualitative user feedback. Pharmakon implemented Hotjar as a Customer Experience application to instrument session replays, heatmaps, conversion funnels, and on-site surveys, aligning web interaction data with marketing and product analysis. The deployment emphasized client-side instrumentation and page-level event tagging, enabling aggregated visual analytics and targeted feedback collection without introducing additional server-side components. Operational coverage for Hotjar included web marketing, product and UX teams, and customer support, who used session playback and survey responses to prioritize usability issues and content adjustments. Governance centered on data capture and feedback workflow rules, with instrumentation scoped to public web pages and consent-aware feedback triggers, and integration points focused on routing qualitative insights into existing marketing and product review processes.
Marketing Automation CRM 2022 2022
Tag Management CRM 2022 2022
Pharmakon IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft Azure Cloud Services Application Hosting and Computing Services IaaS n/a 2014 2014
In 2014, Pharmakon implemented Microsoft Azure Cloud Services to host its public website. The deployment is categorized as Application Hosting and Computing Services and supports the company’s Denmark based leisure and hospitality web presence. The implementation aligns the site with cloud hosted compute, storage and network capabilities provided by Microsoft Azure Cloud Services. Configuration focuses on web hosting and scalable application compute, combined with cloud object storage and platform networking capabilities typical for application hosting. Operational responsibility rests with IT and web teams managing content, availability and certificate lifecycle, with governance implemented through cloud based access controls and centralized update processes. The architecture visible on the public site indicates use of platform level hosting rather than on premises server models, keeping integrations scoped to website frontend and backend delivery.

IT Decision Makers and Key Stakeholders at Pharmakon

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Pharmakon Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pharmakon IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pharmakon digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Pharmakon Technographics
Pharmakon is a Leisure and Hospitality organization based in Denmark, with around 131 employees and annual revenues of $14.0 million.
Pharmakon operates a diverse technology stack with applications such as Hotjar and Microsoft Azure Cloud Services, covering areas like Customer Experience and Application Hosting and Computing Services.
Pharmakon has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Contentsquare and Microsoft.
Pharmakon recently adopted applications including Ubivox in 2022, Tealium IQ Tag Management in 2022 and Hotjar in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pharmakon’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Pharmakon’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pharmakon technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.