Hillerod, 3400,
Denmark
Pharmakon Technographics
Pharmakon Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pharmakon and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 131 Pharmakon employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pharmakon has purchased the following applications: Hotjar for Customer Experience in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pharmakon is running and its propensity to invest more and deepen its relationship with Contentsquare , Ubivox , Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pharmakon revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pharmakon intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pharmakon Tech Stack and Enterprise Applications
Pharmakon CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Pharmakon deployed Hotjar on its public website to capture behavioral analytics and qualitative user feedback. Pharmakon implemented Hotjar as a Customer Experience application to instrument session replays, heatmaps, conversion funnels, and on-site surveys, aligning web interaction data with marketing and product analysis. The deployment emphasized client-side instrumentation and page-level event tagging, enabling aggregated visual analytics and targeted feedback collection without introducing additional server-side components.
Operational coverage for Hotjar included web marketing, product and UX teams, and customer support, who used session playback and survey responses to prioritize usability issues and content adjustments. Governance centered on data capture and feedback workflow rules, with instrumentation scoped to public web pages and consent-aware feedback triggers, and integration points focused on routing qualitative insights into existing marketing and product review processes.
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Pharmakon IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
In 2014, Pharmakon implemented Microsoft Azure Cloud Services to host its public website. The deployment is categorized as Application Hosting and Computing Services and supports the company’s Denmark based leisure and hospitality web presence. The implementation aligns the site with cloud hosted compute, storage and network capabilities provided by Microsoft Azure Cloud Services.
Configuration focuses on web hosting and scalable application compute, combined with cloud object storage and platform networking capabilities typical for application hosting. Operational responsibility rests with IT and web teams managing content, availability and certificate lifecycle, with governance implemented through cloud based access controls and centralized update processes. The architecture visible on the public site indicates use of platform level hosting rather than on premises server models, keeping integrations scoped to website frontend and backend delivery.
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IT Decision Makers and Key Stakeholders at Pharmakon
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Pharmakon Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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